1. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?• For me, it was essential to use real codes and conventions of music magazines in order to create a professional, contemporary and serious media product. The evolution of my music magazine was helped by my analyzing of music magazines; I have analysed both Q and Rolling Stone front covers. In doing this, I could easily identify main conventions that they use, such as mastheads, logos, cover lines, eye levels, shots (type, angle, lighting, white space) etc.• Analysing contents page allowed me to see more codes and conventions used by the most successful magazines. To vary my analysing, I analysed the Q and NME contents pages. From these, I could see that they both included mastheads on the page, such as “CONTENTS” or “CONTENTS THIS MONTH”. Images on the contents pages were professional and contemporary; they fitted the genre of the magazines extremely well and were recognisable and attractive to the reader. For example, lots of music magazines have a section at the left third or right third (at the bottom) about subscribing to the magazine. Page numbers are clearly shown and in strong, bold fonts, easily directing the reader/audience to the page.• Also, analysing double page spreads proved very useful. Reading the articles about the artists heavily inspired me; especially Q’s MARCH 2012 issue on Florence+ the Machine; I really enjoyed reading the article and it gave me lots of journalistic ideas for content. Double page spreads which proved most successful in magazines used page numbers, website addresses and pull quotes. For these, I analysed two Q magazine double page spreads, each giving me lots of ideas for layouts, shot types, pull quotes, introductions and mastheads/cover lines.
2. From analysing my own music magazine; RECORD, it is easy to identify codes and conventions I have used.These include masthead (in front of main image), effective use of main image (no white space, background,mise en scene), cover lines (along right or left third, fonts), barcodes, prices, issue numbers,twitter/facebook accounts etc.Analysing various cover pages throughout this main task has allowed me to come to terms and understanddifferent codes and conventions that I otherwise may not have spotted. The music magazine industry doeshave certain codes and conventions that they use, however, the most successful magazines are those thatslightly challenge the conventions and be original.•This is the image I used for my cover page- the shot depicts the Indie Rockgenre of my magazine through use of mise en scene, styling, backdrop,make up and facial expression/body language. The shots portrays the artistas confident, edgy and unique, which is further brought across to the readerthrough the DPS.
3. •Along with following codes and conventions of the music magazine industry, I thought it wasalso important to challenge some conventions.•In most music magazines, the main cover line for the main artist featured is along the rightthird, as this is the eye flow and would attract readers. However, I have situated my maincover line (that begins with “MEET THE GIRL BEHIND…”, neither at the right third or the leftthird, but in the middle third at the bottom. I think since this is directly underneath the words“IVY STONE” it will draw readers in.•Also, I decided to use the website address/ barcode/issue number/price at the bottom leftthird, but vertically, to challenge the convention that they are always placed above thebarcode horizontally. This makes the magazine appear a bit more proffesional, establishedand original.
4. I got inspiration for my contents page in a lot of places; from blogs tomusic magazines to album covers.I loved creating a house style through fonts, images (types, shots,angles, lighting etc), logo, web address, subscription details and more.I think I have adapted and created a recognisable house style thatwould appeal to the reader and my target audience.I wanted my contents page to be clearly laid out, neat andcontemporary. I wanted it be easy to read and navigate through,without being boring and with still having an original, creative housestyle.The use of colour on my contents page (bright pinks, greens, blacks andwhites) was in attempt to create a really modern and unique magazine,which would simply be contemporary and something that my targetaudience would want to read.
5. I placed my logo “RECORD MAGAZINE” underneath the “CONTENTS THISMONTH” masthead, to be more original and make the overall appeal ofthe contents page to be effortless and professional.Some music magazines do not include editors blurbs, but I think this isa great way to interact with the audience and for the audience to knowwho is making the magazine, what they are writing and why they arewriting it. Not many music magazines do this, but I thought for me, itwas important to do.I decided not to use too much colour, and since most magazines usedcoloured backgrounds for the contents page such as blue or grey, Iwanted to use a plain white background, so that the cover lines, imagesand masthead would be the main attraction of the page.
6. Again I have used codes and conventions for my double pagespread that I have learnt from analysing different doublepage spreads. These include drop caps, introductions,masthead, main image, pull quotes, page numbers, arrowsfor continuation of pages, website address etc.I have also placed the introduction about the main masthead which is “WHO’STHAT GIRL?”, it is in bold, green font (OptimusPrinceps) which is clear andconcise for the reader, whilst still being creative and original. I have includedthe name of the journalist; Ellie Bowe, in black, so that her name stands out. Thisis also challenging a convention.Also, usually page numbers are along the right hand side, but since I wanted myDPS to be original and unique I used the page number along the left thirdinstead, which I think is a lot clearer to read.
7. 2. How does your media product represent particular social groups?From my questionnaires (results and analysis) I found that my target audiencewere between 16 and 17, and so were teenagers. I wanted to create a magazinethat would address this age group, but be contemporary, professional andsophisticated; much like a Rolling Stone for teenagers. I wanted my magazine tobe serious about music and include professional photography, journalism, housestyle and overall impact. I kept my tone quite informal, so that I could reach mytarget audience, but it was also a serious tone, as my magazine is professional.My music magazine genre was Indie Rock, which I tried to portray through mycover, contents and double page spread. This genre appeals to both males andfemales, but the majority were female.The Indie Rock genre was depicted throughout my magazine, through fonts,shots, language, colours etc.I think bands such as The Pretty Reckless convey the type/genre of music Iwanted to focus on, and I have portrayed this throughout.
8. Since my target audience wanted an Indie Rock genre music magazine, I decided to focus myanalysing on them. Magazines such as Rolling Stone, NME, Kerrang!, Billboard and Q conveythis genre.Even though these magazines are usually associated with older readers, I wanted my ownmusic magazine to be a professional, contemporary, serious music magazine for teenagers.
9. There are a lot of different genres of music that teenagers listen to, such as Rock, Pop,Dubstep, Folk/Country etc. Since I want to focus mostly on the Rock genre of music, it wasimportant and crucial for me to fit everything I included in the magazine, from photos to font,that represented this genre. These are album covers of popular artists that teenagers listen to that portray the genre I wanted to depict throughout my music magazine; they include The Pretty Reckless, The Killers, Nirvana, Coldplay and Snow Patrol.
10. The colour scheme used throughout my magazine will also depict the audience type. As anexample, the shade black is usually associated with the rock genre, so I have used themajority of text in this colour, especially for cover lines. My masthead is a dark red shadewhich symbolises power and strength and a well established, successful magazine. I tried toincorporate colours that my target audience wanted to see, such as blues and greens. Ireally like the shade of green I used on my contents page, which paired with the othercolours I used had a nice effect. These together created a unique, recognisable house stylefor my magazine, of an Indie Rock genre. These colours created a punky, edgy style that wasunique and original.
11. NRS stands for National Readership Survey, NRS is a not-for-profit company which is funded by the UK Instituteof Practitioners in Advertising (IPA), Newspaper Publishers Association (NPA), and Periodical PublishersAssociation (PPA). They use grade definitions to classify and describe social groups/classes especially inconsumer targeting and research. By using NRS social grade definitions I can see that my music magazine media product falls under these grades:By placing my music magazine in these grade boundaries, I can see that this would apply to teenagers andstudents in university especially, as they are mostly skilled or middle class. Professional young people wouldalso be interested in the magazine, which is why I chose B. Even though my target audience is 16-17, I thinkpeople older than this age group would still be interested in the magazine.
12. The images I have shot of my main artist represent a social group. Since this artist is a teenage rock star,she would be almost a role model for people of her age. I have included no images of the artist with piercingsor tattoos as I want to portray an image of the artist who represents teenagers today. Also, since I want mymagazine to be professional etc it was essential to create serious music images.
13. 3. What kind of media institution might distribute your media product and why?A media institution that might distribute my magazine must first of all distribute magazines. These include:-Bauer Media-IPC Media-EMAPEach of these companies have been successful and are well established in the magazine industry, distributinga range of media product magazines, with different genres, such as music magazines, fashion, sport etc.
14. EMAP is a business multiplatform media EMAP previously distribute the group, focusing and music magazine MOJO, which representing on brands is very successful. This music who “inform, inspire and connect”. magazine has a readership circulation of 100, 507; proving it to be a very wellIt’s focus is on content, products (online and offline), established, well distributedconferences, awards, festivals; but most of all on quality. magazine.EMAP is essential for business professionals who understand thataccess to people and organisations is key in making their jobsbetter. It’s ethos is directed by innovation, making decisions aninspiring the customer; as well as meeting their demands… aswell as providing them with things they don’t know that they want.
15. BAUER MEDIA can connect and engage 19 million consumers every weekBAUER MEIDA also allows customers to subscribe with influential brands. to their magazine media products; such as GRAZIA, HEAT AND CLOSER.Their selection of over 300 magazines are BAUER MEDIA reaches over 19 million adults across the available in 15 countries, as well as online, TV media sector. and radio. They have over 80 influential media products, includingBAUER MEDIA joined the BAUER MEDIA GROUP IN GRAZIA, FHM, MAGIC 104.5, KISS 100, KERRANG and 4 JANUARY 2008. Together, they employ 6400 MUSIC. people. Their business is built on many personal relationships,They are built on influential media brands with enabling the consumer to get the most put of the millions of relationships with readers and company. They connect with audiences with content, the audience. at any time. BAUER MEDIA have a unique insight into the media industry, allowing them to work closely with their customers.
16. IPC MEDIA produces over 60 iconic brands;They have diverse print and portfolio’s and can 2/3’s of their print offer their customers a lot. They have three reaches women in main focuses; men, mass market women and the UK. Their website upmarket women. reaches over 20 million users per• Their media products directed at mean month. include: COUNTRY LIFE, HORSE AND HOUND, RUGBY WORLD and NME.• Their media products directed at women include: LOOK, NOW, CHAT, WOMAN,TV TIMES • This is IPC’s men’s division. It’s and TV& SATELLITE WEEK. portfolio of 38 brands covers a spectrum of interests and hobbies; from Country Life, to NME.
17. After researching different media institutions that could possibly distribute my music magazine I have decided that BAUER MEDIA would be best at distributing my magazine.This company distributes both Q and Kerrang! magazine, which are both in the music genre and are highly successful.Kerrang! Magazine has a readership circulation of 134,000 and Q magazine has a readership circulation of 130,179.These readership circulation figures prove that the circulation of these magazines are successful and have well established the magazines.• From research I can see that BAUER MEDIA has been involved in other media institutions, not just magazines. They have a radio channel also; this could promote the magazine, as they have done previously with Q and Kerrang!• The genre of the magazine will also be instantly recognisable if it is being promoted through a radio institution, which would heavily promote the magazine to its target audience.
18. 4. Who would be the audience for your media product?Since my target audience expressed that they wanted a Rock Indie genre for the magazine, this is what I have created through the magazine, but use of shots, fonts, colours, house style, layout etc.My target audience is from ages 16-17 who have a serious, keen interest in this genre of music and want to know everything they can about it, which the magazine will allow them to do. • I chose my main image to deliberately represent and attract my target audience. Through the use of mise en scene, styling, make up, hair, facial expression etc I have drawn the target audience in, as I have portrayed the genre they are interested in. This allows a connection to be made between the artist and the reader, so they are interacting. This is done even more so by my use of eye level shot, so the artist is making eye contact with the target audience.
19. I wanted my music magazine RECORD to be professional and serious about music. Since my age group for my target audience is around 16/17, I wanted to appeal to this age group, so I did not use slang language or an incredibly informal tone. I have to assume that the people buying this magazine already have a good sense of knowledge about the music industry and the music genre they are interested in; which is what my music magazine portrays.I used technological aspects also, such as website addresses, facebook addresses, twitter address etc. I have to assume that the audience are technologically advanced and use social networking and like to interact with the magazine, not like teenagers in past years would have done.Such as: www.record.co.ukwww.facebook.co.uk/recordmagazinewww.twitter.co.uk/#/recordmagazineThese have all been included throughout my magazine, especially on the front cover page.
20. In my double page spread article, I used a serious journalistic tone which presented a story to the reader about Ivy Stone (my artist). I didn’t chose to use heavily informal language as my target audience are serious about music and interested in music, so they know what they’re talking about.In my article, I mentioned, for example, gigs and concerts that my artist has attended, which the audience who are fans of the artist should already know. I tried to make the journalism as experienced and professional as possible to give the right impression to the reader of the seriousness of the magazine and of the professionalism also.
21. 5. How did you attract/ address your audience?To find out as much as possible about my target audience and myideal reader, i have created two questionnaires that i will hand out to20 people each, so i can see what my target audience expect frommy music magazine.THE FIRST QUESTIONNAIRE IS ABOUT MY IDEAL READER. THIS IS CRUCIAL FOR ANYMAGAZINE, NOT JUST A MUSIC GENRED MAGAZINE; AS THE MAGAZINE NEEDS TO KNOWEXCATLY WHO IS BUYING THEIR PRODUCT. FOR EXAMPLE, THE MAGAZINE MEDIAPRODUCT NEEDS TO KNOW THE AGES OF THE MAJORITY OF ITS AUDIENCE. FROM MYRESEARCH I CAN TELL MY AVERAGE AGE FOR THE CONSUMERS IS 16/17. IT IS AN •From thisEXTREMELY IMPORTANT ELEMENT IN THE CREATING OF NOT JUST A MUSIC MAGAZINE, questionnaire I wasBUT ANY MAGAZINE PRODUCT. THIS WILL HELP ME DETERMINE WHAT TYPES OF able to find out whoADVERTISMENTS TO PUT IN MY MAGAZINE AND ALSO THE LANGUAGE THAT I WILL exactly would be myADRESS MY AUDIENCE. THIS WILL COME IN EXTREMELY USEFUL WHEN THEY ARE PAYING ideal reader. ICOMPANIES/BRANDS TO ADVERTSIE IN THEIR MAGAZINE; FOR EXAMPLE NME FOUND gathered what ageTHROUGH AN IDEAL READER QUESTIONNAIRE THAT THEIR TARGET AUDIENCE LIKE this reader would be,FERARRI CARS, AND SO THEY HAVE INCLUDED ADVERTISMENTS FOR FERRARIS IN THEIR what they would beMAGAZINE; WHICH BOTH PROVES A BENEFIT TO NME AND THE FERRARI BRAND. interested in, what they enjoy doing, their favourite shops, music interests etc.
22. •From the idealreader questionnaire,I was able to gatherthe qualitative dataand organise it so Icould create my IDEALREADER.MY IDEAL READER FOR MY MUSIC MAGAZINE PUBLICATION: Ivy, 16, likes a variety of music from Pop to Rock to Indie. Her favourite artists are Katy Perry, Rhianna, The Scriptand Snow Patrol; she has also seen a few of these in concert and at gigs. In her spare time she loves reading fashionmagazines, listening to music, watching 90210 and shopping. Topshop is her favourite place to shop and her idealholiday destination is New York City. She listens to Cool FM regularly. Ivy prefers to travel by car, and in her sparetime enjoys eating at Nando’s and drinking Coke. She also loves watching films such as The Hangover. In the future,she would love to live in America.
23. THE SECOND QUESTIONNAIRE I MADE WAS TO HELP ME DISCOVER WHAT MY AUDIENCE WANTED. THIS WILL COMEIN VERY USEFUL, AS I WILL BE ABLE TO SEE WHAT COLOURS, LAYOUTS, ARTISTS ETC MY TARGET AUDIENCE WANT!THE TARGET AUDIENCE ARE THE REASON FOR THE CREATION OF THE MAGAZINE, SO THEY ARE CRUCIAL. WE MUSTGIVE THEM WHAT THEY WANT, AND ALSO CONTENT THAT THEY WONT EXPECT BUT THAT THEY WILL LIKE. IN MUSICMAGAZINES, SUCH AS NME OR ROLLING STONE, THE TARGET AUDIENCE ULTIMITELY DECIDE IF THE MAGAZINE WILLBE SUCCESSFUL OR NOT! •From this quantitative closed ended questionnaire, I got an insight into exactly what the audience wanted to see in the music magazine. This gave me a train of thought to follow, so that I could decide what I should put into the magazine that the audience would like and would want to see.
24. •(copies of both questionnaires I created for my targetaudience)
25. •From this questionnaire, I was able to see exactly what my target audience wanted and expected in the music magazine. WHAT MAKES YOU BUY A MAGAZINE? The majority of people I asked in 12 10 the free item this questionnaire said they would 8 6 articles mentioned on the cover want a solo artist on the cover, and 4 2 the artist/artists on the cover I highly took this on board and so 0 the colours/layout used a solo artist. Also the majority the artist/artists the free item the masthead wanted a female solo artist, which I on the cover the masthead did as well. It is important to create WHO WOULD YOU BEST LIKE TO SEE FEATURED ON THE COVER? something that your target12 audience will want as they will not10 purchase your media product if it 8 is uninteresting or irrelevant to 6 Series1 them. 4 2 WOULD YOU PREFER... 0 male artist female artist •I also found out about colour a band on the cover a solo artist schemes, fonts, prices, genres they other wanted…and more.
26. ARE YOU INTERESTED IN UP-AND-COMING BANDS IN YOUR AREA? I have also found about my ideal 14 reader. I have created a character 12 from the majority of results which 10 8 Series1 should portray my ideal reader. 6 4 I have found out about the main 2 0 films that the reader likes, what yes no they like doing in their spare time, WHAT CONCERTS HAVE YOU BEEN TO IN THE PAST YEAR? what concerts they go to, who they The Maine Never Shout Never listen to and more. Bring Me To the Horizon Olly Murs Rhianna Snow Patrol Mumford and Sons The Script Kaiser Cheifs This will help me mould my music Eminem Katy Perry magazine around what the audience wants and likes, as the audienceMy ideal reader WHAT ARE YOUR FAVOURITE FILMS? and magazine will therefore be ablequestionnaire and design step brothers taken to connect and interact.decisions questionnaire scott pilgrim vs the world hangoverare both on my pbworks twilightblog! My analyse of both a cinderella story harry potterare also on the blog. shawskank redemption toystory pearl harbour elf
27. •The contents pages also had to reflect what the audience wanted. Although in my questionnaire I didn’t ask any questions regarding the actual shots many people mentioned to me that they•Since most of my target audience said through the design decisions wanted professional shotsthat they wanted a solo female artist this is who I featured, which I that would look realistic in athen named IVY STONE. They also said that the image on the main professional, serious musiccover was what attracted them most to purchase a magazine, which is magazine.why I had to make the image appealing, attractive and portraying thegenre of the magazine easily. Since the artist is around the same age(19) as the target audience she can easily connect to them and appeal.
28. •I addressed my audience through the use of my solo female artist. Since the artist is around the sameage as the target audience they can easily connect and probably have a lot in common, like mostteenagers. Although my artist is a teenage rock star, she gives off a good impression to the audience;serious about music but still “living the dream”. Her persona is edgy and unique, yet welcoming andfriendly.•I didn’t use slang or colloquial language as I wanted to connect to my audience on a serious, proffesional,musical way. This was done through the journalism on the double page spread article. My audience are oldenough to know about music and the music industry and they need to be treated seriously, as youngadults. This way, I was able to use sophisticated vocabulary and so attract the audience. I also used musicdefinitions and terminology, which would already be known to serious music fans.•On the cover I even included a cover line regarding The Rolling Stones, who were a famous rock bandfrom the past. Serious music fans, even younger teenage fans would know about this rock band as theychanged the music industry.
29. 6. What have you learnt about technologies from the process of constructing this product?To create my media product I had to use lots of various technologies and softwares; some of which I hadused before and some of which I had not. Either way, I found the process of learning how to use differentsoftwares very enjoyable and worthwhile, as this, in the end, allowed me to create my music magazine asbest I could.First, our media class had to learn to use PBWORKS.COM, which allows us to upload our work; processand evolution of the music magazine we each created. At first this was slightly confusing, learning how tocreate pages and upload images and documents. Eventually it became easier to use and was simple toupload and edit anything we wanted. This also allowed the class to comment on each others work anddeliver feedback to the group. My blog comes under three headings on the sidebar:•Planning & Research•Construction•Evaluation
30. I also used Photoshop for the majority of my main task. Before this task I had usedPhotoshop many times so was very familiar with it; the tools, processes andavailabilities that could be made with the software.Photoshop allowed me to create exactly the media product I wanted. I was able to usedifferent tools, settings, colours, effects, etc that would make my music magazineoriginal.It came in extremely handy when I needed to edit images. For example, I used the blurtool in the background of several images, which portrayed the sense of rush andexcitement, and also in turn made the images more professional and serious.I was also able to use tools such as the sharpen tool, smudge tool, crop tool, magicwand tool, rubber tool etc to make the images as best as they could be.Overall, Photoshop was the best software I could have used to create my musicmagazine; it allowed me to do exactly what I wanted with the media product, andalthough it was frustrating at times, it was extremely useful and worthwhile.
31. FOR EXAMPLE: (editors image on contentspage)Original image change saturation film grain effect Use elliptical marquee tool sharpen tool+ contrast+ brightness
32. •I also used WINDOWS MICROSOFT WORD, PUBLISHER, EXCEL and POWERPOINT. •I used Word for making my questionnaires, keeping track of my evolution of the music magazine as I went along. As I went along creating my music magazine, I have kept a record of everything I have did- from what I edited on Photoshop and how, to what I would include in my questionnaires before I had created them. I used excel once I gathered results and statistics from questionnaires and surveys I made for my target audience. PowerPoint was used effectively to portray results/ information. •A program I used for my main task which I had not used before was ANIMOTO. On this website, I created a video to portray my genre of my magazine, which was Indie Rock. I was able to include pictures/images and sound/music to convey this. HTTP://ANIMOTO.COM/PLAY/ZV3ZYGEOR0BE9VXYACIRAAEach of these programs/ softwares that I have used have proved extremely useful in helping me create my music magazine media product!
33. http://prezi.com/bzd-wj3hczou/more-ideas/•I also used PREZI. This is an online- brainstormer/ mind mapper. It allows you to collect your ideas andmake a presentation via brainstorm online. This came in extremely useful when I was collecting mythoughts on what to include in my magazine! It was really simple and easy to use, and created a veryeffective outcome, which was a lot more interesting than could have been done on paper! For example…
34. I used my Canon EOS 40D camera to take the shots for my music•DIGITAL EQUIPMENT I HAVE USED: magazine cover, contents page and double page spread. I really enjoyed using different shot types and angles to portray my artist in different ways. Overall, I took more than 300 photos which I then narrowed down to less than 10! By using YouTube I was able to research different bands that I wanted to convey to my audience, such as Death Cab for Cutie, The Pretty Reckless, Snow Patrol, Bon Iver and many more. Google proved extremely useful for the creation of my media product. This was the main tool for my research; from researching music magazines, to companies and distributors, to researching artists and bands, and lots of other elements which helped me create my magazine.
35. 7. Looking Back at your preliminary task, what do you feel you have learnt in the progression from it to your full product?I feel I have made a massive improvement since my preliminary task. Then, I was only getting used tosoftwares and programs on the computer, but since completing my main task I feel that I have learnt a lotabout softwares. Even though I was very familiar with Photoshop beforehand, I feel I have learnt even moreabout the software which really helped me throughout the main task. Using programs such as Prezi andAnimoto allowed me to see that there was other various ways of presenting information and that they wereavailable on the internet for anyone to use, they came in very handy.I feel I have made a significant progression from preliminary task to main task. I think my media productthis time around was a lot more serious and professional, as well as realistic. Before, I was just gettingused to using such softwares and so didn’t get the full benefit of them.The work this time around was a lot more complicated, in depth and serious than before- which I enjoyed. Ifound out things about the magazine industry that really interested me and so it was a very enjoyable taskto complete. Through research I discovered that I had to maintain a professional look about the magazine,throughout.
36. •From these images, I cansee how my photographyskills have improved frompreliminary task (left) tomain task (right). I havelearnt to use different shottypes and angles, and alsohow to edit images betterusing programs such asAdobe Photoshop.
37. This is the progression from my preliminary task to my main task. These are both my final products. I think my main task mediaproduct looks a lot more professional, as I was able to research and learn codes and conventions that I was then able to put intoplace for my music magazine; such as the importance of a masthead, cover lines, slogan, main image, barcode, audienceinteraction and more. My backdrop in the main task is a lot clearer and concise; it also portrays a genre of Indie Rock to thereaders through fonts, colours, images etc. The image I have used for the main task is also a lot more professional and realistic.
38. This is the progression from my preliminary task to my main task on the contents pages. My main task is a lot more professionaland realistic as well as sophisticated whereas my preliminary task does not look as professional. A house style is evident in mymain task product by fonts, colours and shots. The main task overall looks a lot more realistic. I have used a lot more codes andconventions for my main task, whereas on my preliminary task I havent used as many.
39. I have been able to see my work progression from preliminary task to main task. I have also acquired differentvarious skills that came in extremely useful in helping me create the best media product I could. I leant how toimprove my Photoshop skills, learnt to use Prezi and Animoto and also increased my Microsoft word, excel andPowerPoint skills.I think looking back at my preliminary task I can see that it doesn’t look professional or contemporary as much asmy main task does. I think that completing the preliminary task instead of going straight into the music magazinetask was essential as I was able to learn and acquire skills that would help me throughout.If I could go back and improve me preliminary task I would. I would make the overall impact bigger by changing andvarying fonts, using more colour and taking better images. If I had used and varied my shot types and mise-en-scene in the preliminary task, it would have been a lot more professional. Also, I would have made my cover linessmaller and easier to read, and made my main cover line stand out a lot more. Throughout my main task I usedthese skills when designing and creating the music magazine. In comparison, the school magazine looks basic andweak compared to my music magazine. I think I have made a very significant improvement.
40. •I think connecting to your target audience is essential. For me, it was very important to see what my targetaudience thought of my work so that I would know how to improve and change it. I did this especially in my maintask; I had to constantly ask people in the 16-17 year old age group for feedback to make sure they liked theproduct and it would be something they would spend their money on.•Working with class members and sharing advice also proved very helpful for me, as I could see what my classmembers thought of my work and if they had any ideas to improve it.•As I researched the music magazine industry, I began to learn things I never knew such as the codes andconventions. These include mastheads, cover lines, price/ barcode/ issue number, drop caps, page numbers, subheadings, aspirational cover lines and more!•I have also learnt a lot more about the companies that distribute the magazine products, such as EMAP, BAUERMEDIA and IPC MEDIA. These also branch into different media institutions such as radio and television.
41. •Before this task I was unaware and oblivious to how much time and energy and effortis put into creating a magazine. This gave me a real insight into the real world of themagazine industry, which really interests me. The magazine must fit the needs of theaudience so that their magazine media product is successful and will make asuccessful profit, becoming a well know and established magazine! (Such as RollingStone, NME or Q)•I have also gained a lot of confidence in editing and analysing, which before I wasunsure about. I know now how important it is to use codes and conventions of the reallife magazine industry, which proves very useful while making this type of mediaproduct.