Moscow Art Academy named after Stroganov
Wings by Winston (brand launch (JTI), Starik Hottabych (brand relaunch), BDF (Nivea), Tchibo, Adidas,
Pernod Ricard (Martell, Olmeca Tezon, Tamada), Henkel, ABLV bank, Schvarzkopf, Campomos, Ferrero
Roche, Viva (brand launch (Edipresse Konliga), Filion (brand launch (Rubin Development).
Concept development, TVCs for Starik Hottabych, TVCs for Campomos (Fresca), TVCs for Absolut,
TVCs for TAC.
Editing for Schvarzkopf (Taft) & Nivea TVCs (Nivea Body, Nivea Visage)
2000 – 2003
Design studio “2 captains”
BDF, Avon, Pentabox (brand launch), Norilsky Nikel, Eastline, ESN
Concept development and project supervision.
Free Lance 2003
Petrovskaya Sloboda (Coffee) – new product Launch
2003 - Special mention _ International Design Competition Osaka 2003.
Exhibited at International Design & Business Conference 2003.
2002 - Annual report “Norilsky Nikel-2001” is exhibited in Boston Design Museum
2002 - “Expert” creative competition – Second prize for “Norilsky Nikel-2001” annual report
OLEG RINDIN Email: email@example.com 1999 – 2000
art direction, tel: 8 915 227 35 12 Public Totem Advertising
Procter&Gamble (Pampers, Pringles, Always)
movie. Concept development and project supervision.
The aim of the advertising campaign is building-up a NEW “Starik Hottabych’s” IMAGE, as expert in house decorating solutions, priority
purchase place for interior creation, house arrangement and decorating.
To make customer have a clear understanding why they should choose “Starik Hottabych” store for buying goods for renewal among variety
of stores, existing at the market. To learn what differs SH stores from competitors, what are its advantages, how does it help to solve all prob-
lems connected with renewal, to motivated real and potential clients to come more often and to spend more.
JTI WINGS BY WINSTON BRAND LAUNCH
Wings by Winston is launched like a transit brand capable of attracting MP/below smokers and leading them to Winston. It has very positive
product expectations: lights and smooth taste, similar to Winston with 3 sku–Full Flavour, Lights and Superlights. It is aimed to have very
high appeal of pack design among all groups: Modern, YAS, Trendy, Eye-catching. Wings by Winston consumers are male/female 18-25,
middle income, urban students and young specialists.Wings by Winston selected 4 key features of the TA to build 4 different creative concepts
against them: optimistic/carefree, searching, energetic, independent