Education:
Moscow Art Academy named after Stroganov
(Communicative design)
Working experience:
Current time:
TBWA Russia
Art director
Clients:
Wings by Winston (brand launch (JTI), Starik Hottabych (brand relaunch), BDF (Nivea), Tchibo, Adidas,
Pernod Ricard (Martell, Olmeca Tezon, Tamada), Henkel, ABLV bank, Schvarzkopf, Campomos, Ferrero
Roche, Viva (brand launch (Edipresse Konliga), Filion (brand launch (Rubin Development).
Concept development, TVCs for Starik Hottabych, TVCs for Campomos (Fresca), TVCs for Absolut,
TVCs for TAC.
Editing for Schvarzkopf (Taft) & Nivea TVCs (Nivea Body, Nivea Visage)
2000 – 2003
Design studio “2 captains”
Art director
BDF, Avon, Pentabox (brand launch), Norilsky Nikel, Eastline, ESN
Concept development and project supervision.
Free Lance 2003
Petrovskaya Sloboda (Coffee) – new product Launch
2003 - Special mention _ International Design Competition Osaka 2003.
Exhibited at International Design & Business Conference 2003.
http://www.jdf.or.jp/eng/compe/prize.html
2002 - Annual report “Norilsky Nikel-2001” is exhibited in Boston Design Museum
2002 - “Expert” creative competition – Second prize for “Norilsky Nikel-2001” annual report
OLEG RINDIN Email: rindin@comoyoko.ru 1999 – 2000
art direction, tel: 8 915 227 35 12 Public Totem Advertising
Art director
sketches,
Procter&Gamble (Pampers, Pringles, Always)
movie. Concept development and project supervision.

Старик Хоттабыч
Relaunch campaign
Communication goals
The aim of the advertising campaign is building-up a NEW “Starik Hottabych’s” IMAGE, as expert in house decorating solutions, priority
purchase place for interior creation, house arrangement and decorating.
Marketing goals
To make customer have a clear understanding why they should choose “Starik Hottabych” store for buying goods for renewal among variety
of stores, existing at the market. To learn what differs SH stores from competitors, what are its advantages, how does it help to solve all prob-
lems connected with renewal, to motivated real and potential clients to come more often and to spend more.

TVC 30”

OOH

Guide billboadrs

Press (SPECIAL PROJECT)

Press (SPECIAL PROJECT)

Bus-stop

Transport

Transport

Regional Transport Branding

Christmas Sale Campaign
1. Shop poster 2
2. OOH
3. Press
1
3

Corporate Gift Card

Старик Хоттабыч
Design Studio Promo

TVC 15”

Press

OOH

Старик Хоттабыч
New Year Promo
Open story Promo
Co Promo Product Campaign

Regional Open Story Promo Campaign. TVC 15”

Co Promo Product Campaign. Outdoor.

Co Promo Product Campaign. Stiker and Poster.

Corporate Promo.

CAMPOMOS
ТVC Product Campaign for “Fresca“.
Launch Product Packing for “Felicia“.

TVC 20”

Product Packing

PERNOD RECARD
Launch Product Campaign for “Tezon“ and Creative Proposal.
Product Campaign for “Martell Gordon Bleu“
Relaunch Product Campaign for “Tamada“

Press (Creative Proposal)

Press (Creative Proposal)

Press (Creative Proposal)

Press

Press

Press

Booklet and letter

Movie loop 3. 00”

Press

1 2 3
1. Party
2. Business
3. Family
4. Romance
5. Sommelier 4 5

1. Bread
2. Nuts 1 2
3. Cheese
4. Ham
3 4

BEIERSDORF
Local Relaunch Product Campaign for “Nivea Visage“.
Celebrations Promo Campaign for “Nivea“.

Press. Tiser and Revial.

Press. Tiser and Revial.

Press. Tiser and Revial.

Press. Tiser and Revial.

OOH. Tiser and Revial.

OOH. Tiser and Revial.

OOH. Tiser and Revial.

Umbrella Celebrations Promo Campaign. TVC30”

Umbrella Celebrations Promo Campaign. Poster and gift packaging.

Umbrella Celebrations Promo Campaign. TVC 10”

JTI
JTI WINGS BY WINSTON BRAND LAUNCH
Wings by Winston is launched like a transit brand capable of attracting MP/below smokers and leading them to Winston. It has very positive
product expectations: lights and smooth taste, similar to Winston with 3 sku–Full Flavour, Lights and Superlights. It is aimed to have very
high appeal of pack design among all groups: Modern, YAS, Trendy, Eye-catching. Wings by Winston consumers are male/female 18-25,
middle income, urban students and young specialists.Wings by Winston selected 4 key features of the TA to build 4 different creative concepts
against them: optimistic/carefree, searching, energetic, independent

Pack Insert.

OOH (pool 1)

OOH (pool 1)

OOH (pool 1)

Cityformats (pool 1).

OOH (pool 2)

OOH (pool 2)

OOH (pool 2)

OOH (pool 2)

OOH (pool 2)

Pillars

Cityformats

Bus-stop

Shop Window

Shop Window

METRO Wallposter

OKHOTNYI RYAD Special Project

OKHOTNYI RYAD Special Project

OKHOTNYI RYAD Special Project

OKHOTNYI RYAD Special Project

Press. Special Project.

Press. Special Project.

Press. Advertorial.

Press. Supplement for “VASH DOSUG”MAGAZINE

POSM 1 2
1. Supermarket Cash Belt Stiker
2. Supermarket Floor Stiker
3. Stiker
3

movie loop 30”

Letter and Envelope for Disributors

Billboard for METRO (Creative Proposal)

Billboard for METRO (Creative Proposal)

Billboard for METRO (Creative Proposal)

EDIPRESSE KONLIGA
Launch Product Campaign for “Viva!“.

TVC 30”

Outdoor

Outdoor and cityformat

Outdoor and cityformat

Outdoor and cityformat

FERRERO ROCHE
Launch Product Packing for “Kinder Surprise“.

Product Packing

Product Packing

Product Packing

POS

ABSOLUT
TVC 30” IN AN ABSOLUT WORLD
for Very short very chep film festival.

TVC 30”

RUBIN DEVELOPMENT
Corporate Design for Filion
Launch Campaign for Filion (Creative proposal)

movie 40”

APSYS
Launch Campaign for LETO (Creative proposal)

TVC 30”

TBWA
Interior Design