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The Perfect (Experiential) Storm: Why "experience" is the new black

by Columnist at The Wall Street Journal on Jul 24, 2013

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Jeff Yang, SVP of The Futures Company and columnist for the Wall Street Journal Online, on why "experience" has moved to the center of the consumer universe. Follow him on Twitter at ...

Jeff Yang, SVP of The Futures Company and columnist for the Wall Street Journal Online, on why "experience" has moved to the center of the consumer universe. Follow him on Twitter at @originalspin.

Link to video of the live presentation: http://www.youtube.com/watch?v=ajEJBbK3Ah4

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The Perfect (Experiential) Storm: Why "experience" is the new black The Perfect (Experiential) Storm: Why "experience" is the new black Presentation Transcript