The “GREEN”
Data Center
Rowan O’ Donoghueg
Director of Innovation & Development
r.odonoghue@origina.ie

Innovation & Development Team
p
- Born out of listening to, & working in partnership with our
customers.
- Acted upon the need to develop a designated unit that
draws upon an established pool of expertise including:
some of the most senior staff within Origina; Technical,
Account Management & Consultancy teams.
- It’s the “Think Tank” of the business.
- Internal and External roles, but focus is on new solutions
& offerings that revolve around our value proposition.
...de-
...de-risk, cut costs & introduce flexibility...
l l

“Cyber Warming”
“C b W i
 IT accounts for 2% of anthropogenic CO2
 IT does as much damage to the environment
as the Airline industry
 For every €1 spent on powering systems,
50c to €1 will be spent on cooling
 Power & Cooling among Top 5 concerns for
Executives
 IT managers in Western Europe spent €1.6bn
on powering servers in 2007
 Forecast to grow by 54% within next 4 years
(
(In Ireland, 13% growth between 2006 and 2007)
, g )
Data source: Gartner Symposium/Itxpo October 2007, Computerscope 2008, EirGrid 2007

How is energy used in the data center?
H i d i th d t t ?
DATA CENTER IT RESOURCES UTILISATION
IT Load Processor Resource usage rate
60% 40% 45%
70%
70% 30% 80% 20%
Power & Cooling Power supply, memory, Idle
fans, planar,
fans planar drives . . .
Data source: Creating Energy-Efficient Data Centers, U.S. Department of Energy , May 18, 2007

Why is being G
Wh i b i Green so i
important?
t t?
 Primary driver for achieving “Green Status” is not a
save-the-planet-for-the-kids movement, but being
responsible and cutting costs.
“IMF says Europe is facing worst financial crisis in
decades...”
 We are living in extra-ordinary economic times
extra ordinary times. “76% rise in companies winding up ”
76% rise in companies winding up...
 Data centers are notoriously energy intensive
and growing at a substantial rate.
g g “No hiding place from rocketing oil prices...”
“Experts outlook goes from bad to worse...”
 About 1 billion computers worldwide will become
scrap between now and 2010.
(IDC, Gartner and the National Safety Council)
“Construction industry warns of 70,000 job losses.”
 Companies are beginning to realise that “Waterford Crystal seeks 280 job losses...”
environmental concern and business success can
go hand in hand
hand-in-hand.

Customer Story

Meet P t
Pat...
 Pat has a professional career spanning 25 years, with the
last 12 of them in I.T. and is currently working as an Assistant
IT
Principal Officer within his company.
 Has responsibility for the procurement and management of
database hardware & software delivery of Unix Administration
software,
& Database Administration services & the delivery of the IT
Payroll Operations service.
 Runs some of the largest Oracle database servers in the
country, which handles payroll for 70,000 staff and pensioners
every month.
 Also has a very large Oracle Enterprise Applications base for
Payroll & Financials.

P t’s ch llenges
Pat s challenges...
 Manages a total of 14 large enterprise UNIX servers running
production,
production test & development environments
environments.
 Each server ran as a stand alone unit, dedicated storage, tape etc.
 Administration difficulties due to limited AIX skills, and scale of
environment
i t
 Has to provision 40+ new UNIX servers for new projects within the company
 Upgrading Oracle on existing servers would put a huge strain on environment
 Limited physical room in the existing Data Center
 Software licensing costs (Oracle) increasing
 Impact on Disaster Recovery
 Environmental concerns (Power, Cooling etc)
- Would have to upgrade UPS to cater for 40+ new servers

Pat s
P t’s new solution...
solution
 Servers:
- 16 x IBM p550 servers using Logical Partitioning and Advanced
Power Virtualisation
- 24 x Test & Development logical servers on 2 physical servers
 Storage:
- 2 x SAN’s, one for Test & Development and one for production.
- Using snapshot and SAN replication to populate production data
into test & development systems
 Backup & Recovery:
- TSM with two tape libraries, utilising SAN based backups &
reduced backup windows with throughput speeds over
p g p p
170MB/sec per drive.
- Backup of 20TB complete within 8 hours.

Pat s re ping
P t’s reaping the benefits...
benefits
 Deployed multiple servers per physical server (i.e. 24 test/dev on 2 servers)
 Huge reduction in time & OPEX for creating test & dev environments from production clones.
 Backup window has been halved with new consolidated backup environment & simplified DR
 Huge savings in Oracle licensing costs (over €500,000 saved!!)
 Physical servers at 50% of their capacity ample room for future growth
capacity, growth.
 Virtualisation means only 16 physical servers required, instead of the 54 previously planned.
 Using 70% less power and a lot less data centre space (which he didn't have in the first place)
 Abilit t provision new environments within minutes, rather th weeks.
Ability to i i i t ithi i t th than k
What’s Pat doing next?
g
 Take further advantage of virtualisation technologies to prolong investment in new infrastructure.
 Investigate Data Archiving using Clearpace technology to reduce databases to 25% of their size.
 Deploy partition workload manager to optimise resources in the current infrastructure.

Winner of “Project of the Year”
( 2nd year running )

Ten best practices for
pr ctices
achieving “Green”
g

No.
No 10
...remove all unnecessary monitors, keyboards,
y y
mice from th d t center and use RDP t
the data t d to
manage the DC...
Advantages:
 Reduced Power Consumption.
 Reduced travel especially to remote sites
travel, sites.
 Promotes “Best Practice”.

No.
No 9
...make proper use of blanking panels
g
in racks t ensure good airflow...
k to d l
Advantages:
 To prevent hot air from re-circulating within racks.
 Reduced Power Consumption
Consumption.
 The less you use the disk, the less power you are going to
consume
 Better application responsiveness.
pp p
 Promotes “Best Practice”.

No.
No 8
...clear out any underfloor blockages that
y g
might affect airflow...
ht t l
Advantages:
 HVAC equipment runs more efficiently.
 Avoids hot-spots within the data center
hot spots center.
 Proper cooling, increases reliability and lifetime of
equipment.
 Promotes “Best Practice .
Best Practice”.

No.
No 7
...arrange racks in hot & cold aisles, & ensure
g
ventilation tiles are in correct locations...
tl t tl t l t
Advantages:
 HVAC equipment runs more efficiently.
 Avoids hot-spots within the data center
hot spots center.
 Proper cooling, increases reliability and lifetime of
equipment.
 Promotes “Best Practice .
Best Practice”.

No.
No 6
...look to replace standard lighting in your data
g g y
center with more energy efficient b lb
t th t bulbs...

No.
No 5
...tidy up y
y your cable infrastructure
to ll
t allow effective cooling...
t l
Go…. to this
from this….

No.
No 4
...regularly defragment the hard disks of
g y g
servers in th d t center...
the data t
Advantages:
 Reduced Power Consumption.
- The less you use the disk, the less power you are
going to consume
 Increased application responsiveness.
 Prolongs the life of the drive.
 Can shorten backup window.
P t “B t P ti ”
Promotes “Best Practice”.
…equivalent to running your car types at the correct pressure…

No.
No 3
...consider power consumption when designing
g g
your IT infrastructure...
t t
System A System B
• 16 Blades • 16 Blades
• 2 x Intel 5160 CPU • 2 x Intel 5160 CPU
• 4GB RAM (8 x 512MB) • 4GB RAM (2 x 2GB)
• Dual Port Ethernet Card • Dual Port Ethernet
• Fibre Channel • Fibre Channel
• Ethernet Switch (Cisco) • Ethernet Switch (HP GbE)
• Fibre Switch (Brocade) • Fibre Switch (Brocade)
Power Consumption Power Consumption
• 5.1kW at 100% • 4.2kW at 100%
• 3.9kW at Idle • 2.9kW at Idle
• €8,488 to run per year • €6,990 to run per year
= 0.5 Kg CO2 per hour! Savings of €1,498 per year!
= 0.5 Kg CO2 per hour! Savings of € ,
g p g f p y

No.
No 2
...have an effective data management plan...
g
• Assess your data footprint within your company
• Classify data based on value to the business (metadata, app, content)
• Identify the appropriate storage technologies to use within your
company based on the classifications defined.
• Monitor – implement systems and processes that continually monitor the
data management p
g plan for effectiveness and fine tune accordingly.
gy
Example Technologies:
20% Active
• Global Parallel File Systems
• Automated Tiering
Time
• Hierarchical Storage Management 80% Inactive
• Data De-Duplication
• Archiving

No.
No 1
...virtualise your infrastructure...

Server Virtualisation - Illustr tion (Intel)
Virtu lis tion Illustration
Customer had 36 Intel servers, with 25 identified as prime virtualisation candidates allowing
for a 12:1 & 13:1 consolidation ratio on two new HP DL580 servers.
servers
*Power based on current ESB rates of €0.19 per kWh
“Green” Advantages
g
 92% Reduction in physical servers
 30% reduction in Carbon output - 37.9 Tons per year, to 11.2 Tons per year
 78% of rack space reclaimed
 70% reduction in power and heat output
p p
 70% reduction in power and cooling costs
Not to mention, reduction in maintenance costs, increased availability,
smaller backup window, flexibility etc.

Virtual
Virtu l Desktop Infr structure
Infrastructure
• Concept is to pull the desktop back to the data center as a VM
• When looking at refreshing your desktop base, consider this:
- 100 PC’s with 17” TFT will cost €90k to acquire and €10,066 per
year to run
run.
- 100 thin-clients with 17” TFT will cost €30k to acquire and €3,246 to
run per year
Benefits:
• Faster Provisioning
• Higher Availability
• Centralised management (patching, upgrading etc)
• Reduced Power, Cooling
• Efficient use of computing resources across the user landscape
(CPU, Memory)

Storage Virtualisation
Stor ge Virtu lis tion
Why virtualise my storage? Storage Growth
60
 Trapped capacity in isolated pools 50
Terabytes
40
 Data movement disruptive 30
20
10
 Improving utilisation requires significant
p g q g 0
effort if possible 2003 2004 2005 2006 2007 2008
Year
 One-to-one disaster recovery configurations Capacity Underutilised
 Storage spend growing 60 70% per annum
60-70%
 Companies are only using 40-50% of their
installed capacity
 IT budgets f storage management grows
for
at less than 10% per annum
- Storage spend is growing faster than IT spend
 Complements server virtualisation

Storage Virtualisation
Stor ge Virtu lis tion
Take advantage of new technologies:
 Thi P i i i
Thin Provisioning
- Reclaim that wasted space
 Automated Tiered Storage
-A t
Automatic migration of d t based on meta-data
ti i ti f data b d t d t
 Data De-Duplication
- in-band and out-of-band de-dupe (Diligent, Data Domain, TSM etc)
 Archiving
- Not solely for unstructured data anymore (Clearpace)
H t
Heterogeneous Fil S t
File Systems
- Increased storage efficiency at a file system level with increased
performance (IBM Global Parallel File System)
 Vi t l T
Virtual Tape Lib i
Libraries

... “going Green is a necessity that every company is going
g g y y y g g
to have to embrace; not as an aspiration to save the planet,
but in order to remain competitive and to survive
economically” ....
Rowan O’Donoghue, Origina

Thank
Th nk You