DataJiří MalýNeo@Ogilvy Czech Republic2012
Neo@OgilvyCzech Republicfull-service digital and direct media agency
What we do                                         Neo@Ogilvy                                                         Anal...
Data
Kdy jsem si uvědomil data online
“Between the birth of the world and 2003,there were five exabytes of informationcreated. We [now] create five exabytes eve...
Chytré aplikace dat
SEARCH DATA
Timestamp+behaviour based rtb bidding  Keyword                              “Inkjet Cartridges”  search  Keyword  category...
ENVIRONMENTAL DATA
BUSINESS DATA
BEHAVIOUR DATA
(CONTEXTUALIZED) LOCAL DATA
AUDIO DATA
REALTIME DATA
LOYALTY DATA
Díky za pozornostTwitter: @NeoAtOgilvyWeb: www.neoogilvy.czEmail: jiri.maly@neoogilvy.cz
Neo@Ogilvy on Digital Data
Neo@Ogilvy on Digital Data
Neo@Ogilvy on Digital Data
Neo@Ogilvy on Digital Data
Neo@Ogilvy on Digital Data
Neo@Ogilvy on Digital Data
Neo@Ogilvy on Digital Data
Neo@Ogilvy on Digital Data
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Neo@Ogilvy on Digital Data

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  • Google spouští search retargeting
  • Personalized advertising using a combination of the CRM system, revenue management KPI’s and personalized RTB advertisements3rd party data: 3rd party audience targeting, rich media, mobile, social and 1st party targetingRevenue mgm: segmentation: price sensitivity, forecasting: no shows, demand, optimization: selling price, inventory,
  • (re)targetting extended
  • Cases: Leveraging Placed Panels, the retailer invites existing customers to join its location panel. The Internet retailer can now gain insight into the businesses its customers visit in the physical world and discover unexpected competitors, as well as business development opportunities.Cases: Company recruits two location panels, one based on its most loyal customers, and another based on its competitor's most loyal customers. The Company is now able to see the places in the real world each segment visits.Cases: Company works with event planners to recruit panelists at the largest events that it sponsors. It discovers attendees at certain events have a higher propensity to visit their branches. Cases:Using Placed Analytics, the app sales team is able to highlight that 55% of its users are nearby a restaurant or bar when they are interacting with the appCases:company discovers a significant uptick in activity nearby Grocery Stores in the past 30 days. The company quickly realizes that they aren’t setup to support grocery items, and quickly moves to support that type of good, leading to a higher retention rate of new users.Transit:    5+ Meters Per SecondActive:    0.2 to 5 Meters Per SecondStationary:    0 to 0.2 Meters Per Second
  • http://nexidia.com/interaction_analytics/what_we_do/interaction_analyticsSpeech Analytics gives call centers the tools needed to mine their recordings for key business intelligence. With Nexidia Speech Analytics you’ll be able to tackle the contact center objectives that most affect customers and the corporate bottom line.
  • LivepersonSource: location, history, source (campaign), content, keywords, value of shopping cartPossibilities: targeted messages, visitor resuce, geotargeting, upsell, highlight features of site realtime, personalized tips, highlight brand atributes
  • Neo@Ogilvy on Digital Data

    1. 1. DataJiří MalýNeo@Ogilvy Czech Republic2012
    2. 2. Neo@OgilvyCzech Republicfull-service digital and direct media agency
    3. 3. What we do Neo@Ogilvy Analytics and Search Social Display Affiliates Performance Affiliate strategy AttributionPaid search Display team Partner negotiation Facebook bidding Tagging strategiesSEO Analytics team Partner relations Partnerships Adserve techSocial search Attribution team Tracking and fraud Campaign trafficking management
    4. 4. Data
    5. 5. Kdy jsem si uvědomil data online
    6. 6. “Between the birth of the world and 2003,there were five exabytes of informationcreated. We [now] create five exabytes everytwo days“ Eric Schmidt
    7. 7. Chytré aplikace dat
    8. 8. SEARCH DATA
    9. 9. Timestamp+behaviour based rtb bidding Keyword “Inkjet Cartridges” search Keyword category In market: Office Supplies User searched User searched User searched Sales cycle 1 hour ago and also 6 hours ago 24 days ago analysis searched for “Inkjet Cartridges” Sales cycle data filters out less valuable High value intender, Likely out Likely to purchase prospects multiple products of market CPM paid €10 CPM €1 CPM €0.10 CPM for display
    10. 10. ENVIRONMENTAL DATA
    11. 11. BUSINESS DATA
    12. 12. BEHAVIOUR DATA
    13. 13. (CONTEXTUALIZED) LOCAL DATA
    14. 14. AUDIO DATA
    15. 15. REALTIME DATA
    16. 16. LOYALTY DATA
    17. 17. Díky za pozornostTwitter: @NeoAtOgilvyWeb: www.neoogilvy.czEmail: jiri.maly@neoogilvy.cz

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