Wavenis Branding and Marketing PPT
 

Wavenis Branding and Marketing PPT

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Organic Development Presentation to Wavenis

Organic Development Presentation to Wavenis

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Wavenis Branding and Marketing PPT Wavenis Branding and Marketing PPT Presentation Transcript

  • ABOUT ORGANIC
    • Five Years Old
    • An Agency for the digital age
    • Digital And Tech Marketing at core
    • Based in the UK
    • Working with firms in US and Europe
    OUR METHOD
    Using Technology to Connect People
    Clear, Compelling Creative messages
    Measure, Monitor and Learn – Accountability
    WELCOME
  • OUR TEAM : YOUR TEAM
    OUR TEAM : YOUR TEAM
    • Accountability
    • Expertise and insight
    • A personalised service
  • CLIENTS
  • GOAL OF PROJECT
    • Promoting Femto cell
    • Audience education
    • Establishing Awareness amongst wireless networks
    • Promote micro VS macro network
    • Identify and reach key influences
    WORKS INCLUDE
    • Website
    • Blogging and PR
    • Print / Design resources
    • Search Marketing
    • Paid Search
    • Social Media
    ALCATEL
  • GOAL OF PROJECT
    • Promoting MLL Telecom
    • To Wireless Networks
    • Microwave wireless services
    • Backhaul provision
    • OffNET connectivity
    • Network Services
    WORKS INCLUDE
    • Search Marketing
    • Blogging and PR
    • Infographics
    • Print / Design resources
    • Social Media
    • Reporting / Analysis
    MLL TELECOM
  • ORANGE BUSINESS LIVE
    • Website
    • Event Support and participation
    • Blogging, content distribution
    • PR
    MARKETING VIA INFORMAL CHANNELS
    • You cant reach your audience through traditional channels to use informal channels: EG YouTube, Twitter, Linkedin
    ORANGE BUSINESS
  • To redefine the identity for Wavenis Open Standard Alliance (Wavenis-OSA) and implement it
    A communication strategy to maintain the organisations voice through appropriate marketing and communication tools
    Website and web presence
    Define conferences and shows Wavenis should attend
    Define communication policy and implement
    BRIEF
  • Organic Develop will work with the Wavenis-OSA Marketing Team to:
    • Rebrand the organisation and develop new literature
    • Full rebrand
    • Apply to organisation literature
    • Develop an interactive, effective web platform
    • To act as a communication platform
    • Press, blogging, data capture, member registration
    • Email marketing comms
    • Online PR and social media engagement
    • Identify the market sectors and potential members to target directly
    • Chip and devices manufacturers
    • Telecommunications operators
    • Applications and service providers
    PROPOSITION
    • Promote Wavenis to standards organisations such as ETSI, CEN, IEC
    • Identify and position yourself versus other standards
    • EN13757-4 / IEEE 802.15.4
    • Help establish the voice, messages and USPs that Wavenis will take to market and drive to become the standard for low power two-way wireless connectivity technology
    • Press and PR
    • Advertising / sponsorship
    • Participation in industry events when appropriate
    • As per our proposal or in a more informal manney
    PROPOSITION
  • How will it work?
    Identify the organisations' key USPs, messages and voice. 
    • Sustainability / Green technology
    • Durability
    • Scalability
    • Low cost
    Knowledge transfer
    • How would smart cities actually work?
    Market Research on the current perception / understanding of Wavenis
    We would run an industry / member survey
    Redefine the core messages linking core values and perception
    Develop a brand book a selection of logos and names will be developed for you along with a justification
    Develop brand guidelines, principles of the brand and all literature from this
    REBRAND
  • BRANDING EXAMPLES
  • BRANDING EXAMPLES
  • BRANDING EXAMPLES
  • BRANDING EXAMPLES
  • BRANDING EXAMPLES
  • Your Requirements
    • Content managed, easy to update
    • Registered members area
    • Ability for people to apply for membership online
    • Member profiles
    • Ability to add video
    • Statistics and reporting
    • Training in use of the CMS
    • A central communications tool
    • Email registration
    • Blog with comments and interactivity
    • News and PR
    • Social Sharing
    WEBSITE
  • WEBSITE EXAMPLES
  • WEBSITE EXAMPLES
  • WEBSITE EXAMPLES
  • Future Additions
    • More member interactivity
    • A discussion forum / Q&A
    • Resources library
    • Social networking and member profiling
    • Member promotional tools, eg press releases
    • Content aggregation from third party sources
    WEBSITE
  • WEBSITE
  • WEBSITE
  • Printed literature for events, distribution to potential members and potentially direct mail
    • 2000 x 8page brochures
    • 2000 x 1 page double sided fliers
    • Compliment slips
    • Letter heads
    • 10 X business cards 
    • There was also electronic templates included that you can keep and use for reprints. 
    PRINT
  • PRINT EXAMPLES
  • Due to the worldwide focus of the Wavenis-OSA products, deliver clear online routes to markets by:
    • Building a strong presence across all the major search engines for key terms associated with the brand via:
    • Onsite optimisation strategies
    • Offsite optimisation
    • Creating a social media buzz
    • Promoting the brand as a thought leader in the world of two-way wireless connectivity technology
    • Writing and distribution of articles, blogs and press releases
    • Managing and maintaining Pay Per Click (PPC) Advertising on the key markets such as Europe, UK and the USA
    COMMS : SEARCH
  • COMMS : SOCIAL & PR
  • COMMS : SOCIAL & PR
    • Three global conferences
    • Development of a stand
    • Purchase space at the events
    • Attend conferences
    • Billing/CRM Europe 2011 Exhibition (as defined in the brief as this is the target for the brand relaunch)
    • International Wireless communications Expo – Las Vegas
    • Wireless Technology Conference – Paris
    • OD to support with networking and social activity
    • Attend sector specific conferences globally
    • Metering Events
    • Environmental conferences
    • Mobile conferences
    • M2M Events
    CONFERENCES
  • Coverage in relevant trade press and websites
    • Sponsorship of forums and blogs
    • Advertising to support PR where required in press
    • Total Telecom
    • Znet
    • Digitimes
    • Connected Planet
    PRESS / ADVERTISING
  • TWO SCHEDULES
    Both include all required elements but to different extents
    • Option 1: 36,000 Euros
    • Option 2: 64,000 Euros
    • More Press and PR
    • More search and social media
    • More events
    COSTS
  • Thank you for listening!
    Any Questions?
    James Moffat
    Organic Development
    THANK YOU