The Role of Social Networking
within Consumer's Digital Lives
Matteo Montan - Head of New Business
Agenda

• About B! And B! Digital

• Setting the scene: major changes & trends

• B! : shaping the OS of your digital life...
B! Gobal Market leader in mobile entertainment




   Listed at Milan Stock Exchange since July 2003
   1000 professiona...
B! BUSINESS MODEL
          B2C                              B20                              B! Digital

• 11M subs to B!...
B! DIGITAL




           M-SITES &
         APPLICATIONS




                                              CRM &
        ...
B! MOBILE Market Place

• Created to support B! B2C strategy ( B! is one
  of top spenders wwide in mobile ADV)
• Acting a...
Buongiorno’s 2010 Directions: New Business



   Buongiorno will leverage on its ongoing
       performance to grow in 201...
Changes&Trends: Mobile vs. Desktop Internet




  Source: “Internet trends, April 2010” Morgan Stanley
Changes&Trends: Social Media vs Email




  Source: “Internet trends, April 2010” Morgan Stanley
Changes&Trends: iPhone ramp drives growth




           Source: “Internet trends, April 2010” Morgan Stanley
Changes&Trends : Mobile Social Media!
 What has changed? The Rise of
 Mobile Social Media       Facebook: >1 user out of
 ...
New Business vision: the OS of your Digital Life
N
E    Talk &         Read, watch,     Play for fun         Play for     ...
Social Media at OS core - The Landscape
 Ecosystems
  The product is the network itself                           Vertica...
Looking at Social media mass market proposition

 Blogger                                                              The...
Hellotxt, the personal networker

Hellotxt the personal social networker designed to simplify, enrich
and organise your li...
Hellotxt 2.0: multiplatform
Hellotxt 2.0: Simplify
Simplify: Put all your Social Media messaging in one place, inbound and outbound

            Readi...
Hellotxt 2.0: enrich
Enrich: Beyond simple text updates towards richer media sharing

 Doodle Updates                 Geo ...
Monetising Hellotxt – Freemium model
• Handling millions of posts per month – a rich inventory for advertising
  propositi...
Contact & Questions




                   THANKS!
                    THANK YOU!
Matteo Montan – matteo.montan@buongiorno...
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The Role of Social Networking ithin Consumer's Digital Lives

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The Role of Social Networking within Consumer's Digital Lives. Matteo Montan - Head of New Business - Buongiorno

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The Role of Social Networking ithin Consumer's Digital Lives

  1. 1. The Role of Social Networking within Consumer's Digital Lives Matteo Montan - Head of New Business
  2. 2. Agenda • About B! And B! Digital • Setting the scene: major changes & trends • B! : shaping the OS of your digital life • Focusing on Social Media • Hellotxt, the personal social networker
  3. 3. B! Gobal Market leader in mobile entertainment  Listed at Milan Stock Exchange since July 2003  1000 professionals in 24 offices serving 57 markets  260 M Revenues, 40M Ebitda (2009)  120 + operators connected  200M unique mobile numbers served at least once in 09  2bn SIM cards reachable.  Global technical infrastructure  Balanced & proven business model
  4. 4. B! BUSINESS MODEL B2C B20 B! Digital • 11M subs to B! Mobile • Full Portal • Supporting brands to clubs Outsourcing solutions develop their digital • 500K new customers • Loyalty and Mobile strategy acquired each week CRM solutions • Mobile Ad, CRM & • HTXT leading social Loyalty programs , media aggregator couponing... Be3A – Buongiorno proprietary platform
  5. 5. B! DIGITAL M-SITES & APPLICATIONS CRM & LOYALTY B!Digital is currently present in: Italy, France, UK, Germany, the Netherlands, Spain, Russia, USA
  6. 6. B! MOBILE Market Place • Created to support B! B2C strategy ( B! is one of top spenders wwide in mobile ADV) • Acting as agency for B! , a focal point integrated with all major networks • Developing its own ad-network , aggregating thru its platform publishers particularly in EMEA, Russia and Latam • 2010 forcast: 1.5M page views
  7. 7. Buongiorno’s 2010 Directions: New Business Buongiorno will leverage on its ongoing performance to grow in 2010 by a 2-legged approach Achieve top line Invest in a new • Social Media growth in the current business opportunity • Skill gaming both expected to take • Digital Payments in B2C and in B2B off by year end • Connected Devices
  8. 8. Changes&Trends: Mobile vs. Desktop Internet Source: “Internet trends, April 2010” Morgan Stanley
  9. 9. Changes&Trends: Social Media vs Email Source: “Internet trends, April 2010” Morgan Stanley
  10. 10. Changes&Trends: iPhone ramp drives growth Source: “Internet trends, April 2010” Morgan Stanley
  11. 11. Changes&Trends : Mobile Social Media! What has changed? The Rise of Mobile Social Media Facebook: >1 user out of 4 access it via Mobile ! Source: “Internet trends, April 2010” Morgan Stanley
  12. 12. New Business vision: the OS of your Digital Life N E Talk & Read, watch, Play for fun Play for Shop E share listen money D S E Smart Social Network Aggregator R V I Social Content Stores C News & books, Social On Line E video, music Games Casino E-commerce B Cloud computing – Single Sign On – Multiple devices I Z M Integrated Ad-platform Integrated Payments Systems O D E L End users Carriers HW manufactures B2C / ADV B2B B2B
  13. 13. Social Media at OS core - The Landscape Ecosystems  The product is the network itself Vertical “Answering a  Mass market proposition, so by default Multi-functional & specific demand Multi-platform where the  Allows other organisations to feed off their ecosystem community adds value”  Address a clear market space – acts as a filter  Community adds value to product and user  Focuses on specialisation and Social App - Enrich your “social” life quality  Addressing a use case for Users of Ecosystem – improving it
  14. 14. Looking at Social media mass market proposition Blogger The “Voyeur” Superconnector Mass Market Communicators  I’ve something interesting to say  SN = Extension of my I like to see  How do I broadcast my identity & relationships what’s going messages?  I’ on more than 1 network on  I’d like to stay in touch  I have time to kill but...  I’m overwhelmed by posts Beneficial tools:  Simplify > one app for more SN  Express myself > Richer Updates  Organize > Filter/Ranking
  15. 15. Hellotxt, the personal networker Hellotxt the personal social networker designed to simplify, enrich and organise your life online • All a user’s Social Networks in one interface • Inbound and outbound communication • Broad range of media supported • Multiplatform compatible • Media Filtering for relevance (3.0 release) • Freemium + Advertising model (3.0 relase)
  16. 16. Hellotxt 2.0: multiplatform
  17. 17. Hellotxt 2.0: Simplify Simplify: Put all your Social Media messaging in one place, inbound and outbound Reading Posting
  18. 18. Hellotxt 2.0: enrich Enrich: Beyond simple text updates towards richer media sharing Doodle Updates Geo Location Multi Media
  19. 19. Monetising Hellotxt – Freemium model • Handling millions of posts per month – a rich inventory for advertising proposition • Premium App features to improve experience in return for a small fee Advertising Proposition - Two inventories – in bound and outbound communication managed by B! Digital Marketing Agency and dedicated Ad platform, B! Mobile Phase 1 (Standard): • CPM (top 20% users) and CPC (inc backfill) for remaining Phase 2 (Geo and smart inventory): • Data mining to produce a more targetted proposition for advertisers, covering: • Geo-status (geographicallly dissected inventory) • Geo-search (user generated requests) • Key word tracking (clear understanding of user preferences and interests) HelloTxt 2.0 HelloTxt 3.0 HelloTxt 4.0 HelloTxt Launched (freemium) Geo 4.5Geo/Smart (free) Inventory Inventory (freemium) (freemium) Q2 2010 Q3 2010 Q4 2010 Q1 2011
  20. 20. Contact & Questions THANKS! THANK YOU! Matteo Montan – matteo.montan@buongiorno.com matteo.montan@buongiorno.com
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