SOCIAL & SEARCH MARKETING - THE PERFECT MIX

875 views
804 views

Published on

Preseneted at the Net2Work event to a group of individuals eager to learn how to combine both search and social marketing for their brands and businesses.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
875
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SOCIAL & SEARCH MARKETING - THE PERFECT MIX

  1. 1. SOCIAL & SEARCH MARKETING<br />THE PERFECT MIX<br />contact@orentodoros.com – m:+ 972 52 759 6512<br />
  2. 2. Quick Self Intro<br />Oren Todoros<br />New Media Strategist, Loving what I do. <br />Founder of Oren Todoros New Media Consulting<br />We work directly with an established network of leaders from various industries to ensure that brands and service reach the right audience.<br />Services: SEO, SEM, Social Marketing, PR & AR <br />Clients: Starhome | Modu Mobile| Retalika<br />
  3. 3. My Background <br />
  4. 4. Then Something Magical Happened<br />
  5. 5.
  6. 6.
  7. 7. Think Your Product Can’t Be Social?<br />
  8. 8. THE SOCIAL REVOLUTION!<br />
  9. 9. Social Media Revolution?<br />Lets go back 5000 years and find out…<br />Hieroglyphics – The 5000 Year Old Social Network<br />
  10. 10. Social Media Revolution?<br />=<br />?<br />Cleopatra<br />@Ruth_Z<br />Topics of conversation…<br />
  11. 11. Social Media Revolution?<br />Somewhere in the late 80’s…<br />Long before the Internet escaped from the lab, connected the planet and redefined what it meant to use a computer, there were BBSes.<br />
  12. 12. Our Social History<br />Software that you basically ran off your computer 24 hours a day, 7 days a week. It would allow people to call up your computer, register as users.<br />
  13. 13. Our Social History<br /> = HEADACHE !<br />
  14. 14. Our Social History<br />SPY ON NEIGHBORE’S CALLS<br />SPEAK TO OTHERS<br />LISTEN TO THE POLICE<br />WHAT MORE CAN A KID ASK FOR?<br />
  15. 15. New Tools / Same Message<br />If You Can Write or Type You’re in The Right Direction<br />
  16. 16. Traditional vs. New Media<br />Portals and Blogs<br />Newspapers<br />YouTube<br />Television<br />Radio<br />iTunes – Playlists<br />CDs<br />Cloud Apps<br />
  17. 17. WE WERE LOUD AND COOL TOO…<br />
  18. 18. Social Media Puzzle<br />
  19. 19. Organize Your Social Strategy<br />
  20. 20. Twitter? There too.<br />
  21. 21. Yup, me On YouTube.<br />
  22. 22. Viddler.com There I am<br />
  23. 23. Here’s where I live - My Blog.<br />
  24. 24. Bottom LineBe Available, Be Interessting.<br />
  25. 25. So How Many Ways Can People Interact Online?<br />Searching Content<br />Reading <br />Content<br />Posting<br />Content<br />
  26. 26. There’s A Very Thin Line…<br />Between Social Media And Spam<br />
  27. 27. MIND BLOWING STATS – sort of<br /><ul><li> YouTube – 2nd Largest Search Engine
  28. 28. Twitter - Information Going Live Quicker Than Blogs or News
  29. 29. Facebook – If it was a country, it would be the 4th biggest
  30. 30. LinkedIn – Over 50 Million Users Worlwide</li></ul>Question: So what do we do with this information?<br />Answer: Manipulate Google Results.<br />
  31. 31. Google Results Snapshot<br />
  32. 32. Manipulating Google<br />
  33. 33. Manipulating Google<br />
  34. 34. Manipulating Google<br />
  35. 35. Real Time Search<br />
  36. 36. Real Time Search<br />
  37. 37. Google Adwords<br />
  38. 38. The $25,000 Question<br />You’re given $25,000 to invest in marketing.<br />Do you: <br />Invest in newspaper / online ads?<br />Save the money and invest in social media marketing?<br />
  39. 39. Right Answer – Google Adwords<br />
  40. 40. Google Adwords<br />
  41. 41. Google Adwords<br />
  42. 42. Google Adwords<br />
  43. 43. Google Adwords<br />
  44. 44. Google Adwords<br />
  45. 45. Google Keyword Tool<br />
  46. 46. Google Adwords<br />
  47. 47. Google Analytics<br />
  48. 48. Back To The Fun Stuff<br />
  49. 49. Back To The Fun Stuff<br />
  50. 50.
  51. 51. Old Spice Campaign<br />
  52. 52. United Airways – Guitar StoryLaunched in July 2009<br />Instant media frenzy across all major global networks and sources (including the likes of CNN, the LA Times, Chicago Tribune, Rolling Stone Magazine & the BBC to name a few).<br />1 year ago8,841,528 views<br />
  53. 53. If Facebook is about the people you know,<br />Twitter is about the people you’d liketo know.<br />Twitter “a micro-blog” started with a simple question:<br />What are you doing? <br />15 Million Users Later…<br />Twitter, What’s the Story?<br />
  54. 54. Twitter’s Story<br /><ul><li> Evolved in Unexpected ways
  55. 55. 45 Million Unique Visitors
  56. 56. Extremely Profitable Deals
  57. 57. Sparked a whole industry of Twitter related services.
  58. 58. TwitPic
  59. 59. TweetLater
  60. 60. Twollow
  61. 61. Twitteranalyzer</li></li></ul><li>Share The Important Stuff<br />
  62. 62. Share The “Not So” Important Stuff<br />
  63. 63. CEO on Twitter<br />Funny, helpful and trustworthy<br />Many employees are Tweeting<br />$1 million in Twitter Related sales<br />Also on Facebook and Blogs<br />Acquired by Amazone.com<br />Zappos<br />
  64. 64. Turned user feedback into a social network<br />15,000 Followers<br />Employees dedicated to community<br />Generated $3 Million sales @DellOutlet<br />Critical relationship builder. <br />Dell <br />
  65. 65.
  66. 66. Advanced Techniques Twitter<br />Twitter Services to Enhance The Experience<br />Twitpic - Images<br />Twiddeo - Video<br />Twtpoll – Polls<br />Twilert – Keyword Updates<br />TwitSay– 10 second voice<br />30+ Interesting Twitter services and applications<br />
  67. 67. Facebook Pages<br />
  68. 68. Facebook Pages Insights<br />
  69. 69. Advanced Techniques Facebook<br />Utilize Involver<br />Upload video<br />Vanity URLs<br />About Text – Use Link<br />Dig into fan page insights<br />
  70. 70. Own Your Brand - Everywhere<br />
  71. 71. Social Metrics<br />Look beyond Google Analytics<br />Track Followers / Fans progress<br />Wordpress Stats / Feedburner<br />Social Search Services<br />
  72. 72. What’s Next? <br />Where we’ve been: <br />BBSes, Amateur Radio, etc…<br />Where we are:<br />Social Media – Facebook, Linkedin, Twitter, etc…<br />Where we’re going:<br />????<br />
  73. 73. Mobility<br />
  74. 74. Take-Aways<br />Care.<br />Interact – a LOT<br />Be ready for change<br />Get involved early<br />Video – Use it<br />Focus on ROV (Return on Value)<br />Oh by the way… Your competitors already know this.<br />
  75. 75. THANK YOU !!<br />Oren Todoros<br />Twitter | @Orentodoros<br />Skype | Oren.Todoros<br />Facebook | http://bit.ly/aVen0M<br />www.OrenTodoros.com<br />

×