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SOCIAL & SEARCH MARKETING - THE PERFECT MIX
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SOCIAL & SEARCH MARKETING - THE PERFECT MIX

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Preseneted at the Net2Work event to a group of individuals eager to learn how to combine both search and social marketing for their brands and businesses.

Preseneted at the Net2Work event to a group of individuals eager to learn how to combine both search and social marketing for their brands and businesses.

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  • 1. SOCIAL & SEARCH MARKETING
    THE PERFECT MIX
    contact@orentodoros.com – m:+ 972 52 759 6512
  • 2. Quick Self Intro
    Oren Todoros
    New Media Strategist, Loving what I do.
    Founder of Oren Todoros New Media Consulting
    We work directly with an established network of leaders from various industries to ensure that brands and service reach the right audience.
    Services: SEO, SEM, Social Marketing, PR & AR
    Clients: Starhome | Modu Mobile| Retalika
  • 3. My Background
  • 4. Then Something Magical Happened
  • 5.
  • 6.
  • 7. Think Your Product Can’t Be Social?
  • 8. THE SOCIAL REVOLUTION!
  • 9. Social Media Revolution?
    Lets go back 5000 years and find out…
    Hieroglyphics – The 5000 Year Old Social Network
  • 10. Social Media Revolution?
    =
    ?
    Cleopatra
    @Ruth_Z
    Topics of conversation…
  • 11. Social Media Revolution?
    Somewhere in the late 80’s…
    Long before the Internet escaped from the lab, connected the planet and redefined what it meant to use a computer, there were BBSes.
  • 12. Our Social History
    Software that you basically ran off your computer 24 hours a day, 7 days a week. It would allow people to call up your computer, register as users.
  • 13. Our Social History
    = HEADACHE !
  • 14. Our Social History
    SPY ON NEIGHBORE’S CALLS
    SPEAK TO OTHERS
    LISTEN TO THE POLICE
    WHAT MORE CAN A KID ASK FOR?
  • 15. New Tools / Same Message
    If You Can Write or Type You’re in The Right Direction
  • 16. Traditional vs. New Media
    Portals and Blogs
    Newspapers
    YouTube
    Television
    Radio
    iTunes – Playlists
    CDs
    Cloud Apps
  • 17. WE WERE LOUD AND COOL TOO…
  • 18. Social Media Puzzle
  • 19. Organize Your Social Strategy
  • 20. Twitter? There too.
  • 21. Yup, me On YouTube.
  • 22. Viddler.com There I am
  • 23. Here’s where I live - My Blog.
  • 24. Bottom LineBe Available, Be Interessting.
  • 25. So How Many Ways Can People Interact Online?
    Searching Content
    Reading
    Content
    Posting
    Content
  • 26. There’s A Very Thin Line…
    Between Social Media And Spam
  • 27. MIND BLOWING STATS – sort of
    • YouTube – 2nd Largest Search Engine
    • 28. Twitter - Information Going Live Quicker Than Blogs or News
    • 29. Facebook – If it was a country, it would be the 4th biggest
    • 30. LinkedIn – Over 50 Million Users Worlwide
    Question: So what do we do with this information?
    Answer: Manipulate Google Results.
  • 31. Google Results Snapshot
  • 32. Manipulating Google
  • 33. Manipulating Google
  • 34. Manipulating Google
  • 35. Real Time Search
  • 36. Real Time Search
  • 37. Google Adwords
  • 38. The $25,000 Question
    You’re given $25,000 to invest in marketing.
    Do you:
    Invest in newspaper / online ads?
    Save the money and invest in social media marketing?
  • 39. Right Answer – Google Adwords
  • 40. Google Adwords
  • 41. Google Adwords
  • 42. Google Adwords
  • 43. Google Adwords
  • 44. Google Adwords
  • 45. Google Keyword Tool
  • 46. Google Adwords
  • 47. Google Analytics
  • 48. Back To The Fun Stuff
  • 49. Back To The Fun Stuff
  • 50.
  • 51. Old Spice Campaign
  • 52. United Airways – Guitar StoryLaunched in July 2009
    Instant media frenzy across all major global networks and sources (including the likes of CNN, the LA Times, Chicago Tribune, Rolling Stone Magazine & the BBC to name a few).
    1 year ago8,841,528 views
  • 53. If Facebook is about the people you know,
    Twitter is about the people you’d liketo know.
    Twitter “a micro-blog” started with a simple question:
    What are you doing?
    15 Million Users Later…
    Twitter, What’s the Story?
  • 54. Twitter’s Story
    • Evolved in Unexpected ways
    • 55. 45 Million Unique Visitors
    • 56. Extremely Profitable Deals
    • 57. Sparked a whole industry of Twitter related services.
    • 58. TwitPic
    • 59. TweetLater
    • 60. Twollow
    • 61. Twitteranalyzer
  • Share The Important Stuff
  • 62. Share The “Not So” Important Stuff
  • 63. CEO on Twitter
    Funny, helpful and trustworthy
    Many employees are Tweeting
    $1 million in Twitter Related sales
    Also on Facebook and Blogs
    Acquired by Amazone.com
    Zappos
  • 64. Turned user feedback into a social network
    15,000 Followers
    Employees dedicated to community
    Generated $3 Million sales @DellOutlet
    Critical relationship builder. 
    Dell
  • 65.
  • 66. Advanced Techniques Twitter
    Twitter Services to Enhance The Experience
    Twitpic - Images
    Twiddeo - Video
    Twtpoll – Polls
    Twilert – Keyword Updates
    TwitSay– 10 second voice
    30+ Interesting Twitter services and applications
  • 67. Facebook Pages
  • 68. Facebook Pages Insights
  • 69. Advanced Techniques Facebook
    Utilize Involver
    Upload video
    Vanity URLs
    About Text – Use Link
    Dig into fan page insights
  • 70. Own Your Brand - Everywhere
  • 71. Social Metrics
    Look beyond Google Analytics
    Track Followers / Fans progress
    Wordpress Stats / Feedburner
    Social Search Services
  • 72. What’s Next?
    Where we’ve been:
    BBSes, Amateur Radio, etc…
    Where we are:
    Social Media – Facebook, Linkedin, Twitter, etc…
    Where we’re going:
    ????
  • 73. Mobility
  • 74. Take-Aways
    Care.
    Interact – a LOT
    Be ready for change
    Get involved early
    Video – Use it
    Focus on ROV (Return on Value)
    Oh by the way… Your competitors already know this.
  • 75. THANK YOU !!
    Oren Todoros
    Twitter | @Orentodoros
    Skype | Oren.Todoros
    Facebook | http://bit.ly/aVen0M
    www.OrenTodoros.com