Social Marketing Arsenal And Creative Ammunition


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Presented at Affilicon 2009: Find out the current state of social media and what are the trends to watch for. Utilize video marketing within your social media arsenal, and what tools to use to do it right.

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Social Marketing Arsenal And Creative Ammunition

  1. 1. Social Marketing Arsenal And Creative Ammunition Oren Todoros - @orentodoros
  2. 2. Think your product can’t be “Social” ? WD40 YellaFella -TreatedWood These Brands CARE. It’s all about two-way conversation
  3. 3. Reevaluate what you do, Do what you love. Gary Vaynerchuck 350k Followers – Book deals – Millions of $ of wine sold iJustine a.k.a Justine Ezarik A freelance graphic/web designer and video editor. Turned spokesperson for AT&T
  4. 4. Locals Leveraging New Media Kfir Pravda Ayelet Noff Video Social Marketing Social Media Strategy Hillel Fuld Ezra Butler Tech Reviews Video Blogger
  5. 5. New Media Methods Guy Kawasaki Approach Targeted Approach -VS- Accumulate as many followers as Segment your followers, build a possible while being nice enough cluster of industry not to be called a spammer. leaders, interact and build brand equity.
  6. 6. Social Media Arsenal & Creative Ammunition Micro Blogging • – Micro Blog Broadcasting. • – Twitter Directory of users based on tags. • – Mass follow users based on keywords. • – Scheduled Tweets and various tools. • – Broadcast to all video tube sites Tracking the Conversation • - Build a customized feed of content based on your “friends” • Google Blog Search / Google Alerts – Search the Blogosphere. • – Search the biggest database of forums and message boards.
  7. 7. Switching from ME to WE Quick Tips to keep in mind • If your market isn’t on Twitter, then you shouldn’t be either. • Remember it’s “Social” not “Sales” . • Learn from others. • Social happens in the real world, events, meet-ups, etc… • Get involved in blog & site comments. • YouTube: The Second Largest U.S. Search Engine. Up and Coming Social Networks • - a social network with a heavy focus on sharing media. • - a social network based on musical tastes. • – Life casting / video streaming from your mobile phone! • – Video Based Discussions • – Conversation based, No Voting System.
  8. 8. Own Your Brand – Build Brand Equity
  9. 9. Cool, but how do we know it’s working? Ask Skittles • Social media marketing is in its infancy, think longer term. • Don’t think ROI, Think ROV = Return on Value. • The Real Cost, is Time. Hitwise reports a 1332% increase in web visitors on March 3rd. Source:
  10. 10. Key Takeaways • Care. • Interact, A LOT. • Social networks come and go. Be ready for change. • Get involved early. • 20 Hours of Video Uploaded Every Minute! Video — learn to use it. • Monetize. Who better than YOU? Oh, by the way… Your competitors may already know all this…
  11. 11. Where I Live Oren Todoros @orentodoros