How to Think Like an App UserPresentation Transcript
How to think like an app user Email: firstname.lastname@example.org Skype: oren.todoros Facebook: Oren Todoros Twitter: @OrenTodoros http://www.appsmarketing.mobi We believe that breakthrough apps deserve exposure and reach, with the same impact and enthusiasm that went into developing them.
How to think like an app userI have a great idea for an app…Nine times out of ten, those arethe first words I hear when a newapp concept is presented to me.The absolute most importantquestion you need to ask yourselfis: Would you use your app?
How to think like an app userTake off your developer hat for amoment and think about yourpersonal app usage habits.What makes you stop and evenconsider downloading an app?Usefulness?Visual Elements?Price Point?Being Talked About?Video Trailer?Liked its Review?Tried a Similar app?
5 Key points to think like an app userTurn off that pesky app developerpart of your brain and think like auser.Need a little help?
Use it in a HurryPeople are short on time; it’s a well known fact. Most apps are used for the firsttime when there are a few a minutes or seconds to spare. After the initial firstuse, only 20% of users even open a free application again the day after it’sdownloaded. As time goes on, that decline continues.
Interface, Not In-Your-FaceJust because you can design, doesn’t mean you should. Nothing turns users awaymore than a poorly designed app, regardless if it’s a game, utility or productivityapp.
Minor Bugs, Big ProblemsWe all love apps that crashes again and again, right? No? Well neither do your endusers. You on the other hand, might have a little patience since you developed theapp, but I assure you, no one else does.
Watch Someone Use The AppThe best thing you can do is get a testing group comprised of real, honest-to-goodness end users, and value their feedback. The ultimate test is letting someonewho’s a complete novice user look at it, and give you their fresh perspective.
Consistency Goes a Long WayEveryone loves being surprised now and then, as I mentioned above, you only havea very short window of opportunity to blow away your end-users. That being said,consistency resonates professionalism. Stick to a standard formatting of fonts,links, colors, etc. This is usually lost when developers stubbornly want to design theapp themselves
Have an awesome app? We’d love to talk. Email: email@example.com Skype: oren.todoros Facebook: Oren Todoros Twitter: @OrenTodoros http://www.appsmarketing.mobi Read the full post: How to think like an app user