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Business development using social media

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The Business Development Using Social Media Webinar is a session designed for individuals and organizations that will guide you from the initial phase of understanding the social media landscape to …

The Business Development Using Social Media Webinar is a session designed for individuals and organizations that will guide you from the initial phase of understanding the social media landscape to managing and benefiting from your involvement online.

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  • 1. Engage Share Teach Listen Meet USING
  • 2. Oren Todoros New Media Strategist , Loving what I do. Founder of Oren Todoros New Media Consulting We work directly with an established network of leaders from various industries to ensure that brands and service reach the right audience. Services: SEO, SEM, Social Marketing, PR & AR Clients: Modumobile | MeCards | Retalika Previously New Media Manager at modu mobile. Moved to Israel 7 years ago from Montreal, Canada. Proud father of 3 girls. Quick Self Intro
  • 3. 93% Social Media Users Expect a Brand to Have a Social Media Presence Online .
  • 4. Between Social Media And Spam
  • 5.
    • Social Media Overview
    • Being Available
    • Google’s Hot Spot
    • Professional Social Networks
    • Maximizing Your Brand
    • Social Media Strategy
    • Case Studies
    • What I Won’t Talk About
    • Advertising Specific Products or Services.
    • How Social Media Will Make You Rich.
    But this is social, so ANYTHING can happen! Workshop Overview
  • 6. Social Networks allows individuals and organizations to demonstrate their expertise online, building a searchable resume of their skills and services to attract new clients while branding them as thought leaders within their industries…. OK What!??
  • 7.
    • Traditional Media
    New Media Newspapers Television Radio CDs Blogs / News YouTube iTunes – Playlists Web Apps VS
  • 8. We Were Loud and Cool Too, Once.
  • 9.
    • Where people gather online to talk about things they’re passionate about.
    Social media has permanently transformed the way people connect and share information. The brand that gets this, wins.
  • 10.
    • 2/3 of the Global Internet Community Visit Social Networks.
    • Social Networking 4 TH Most Popular Online Activity (Ahead of Email) (Search, Portals, Software..)
    • Google Search WAS falling behind in delivering breaking news due to services such as Twitter.
    • Professional Bloggers receive hundreds of PR pitches a day . Tip: Send them love letters not PR Pitches.
  • 11.
    • Time spent on social networks is growing 3x faster than the rest of the Web.
    • 10% of All Internet Time is on Social Networks.
      • “ Organizations love this fact”
    • If you are a fan of democracy, You’ll love social media, no more hierarchy due to user driven news and communities.
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17. I’m Emma
  • 18.  
  • 19.  
  • 20.  
  • 21.
    • Ultra Niches
    • Quicker Access To Your Content.
    • Easy Integration With Video / Image Services.
    • Location based services: Gowalla, Foursquare, etc…
  • 22.
    • How often do you search your own name or brand? (Google Search, Blog, Video, Images)
    • How well do you listen?
    • How much do you care?
    • Do you know what others are saying about you, your brand or your competitors?
    • SEARCH & ENGAGE
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.
    • Blogs are dynamic websites that are organized by Blog Posts.
    • Over time, the blog becomes a collection of posts reflecting your perspective.
    • Each post becomes an individual discussion.
    • News and information has become a 2 way street.
    • RSS Feeds distribute your posts through the web. (more on this later)
  • 28.
    • A few words about Wordpress
    • A few words about Blogger
    • Alternatives:
    • Tumbler, Storylr, Posterous, Chi.mp, FB Fan Pages.
    • Search Engines LOVE blogs,
    • Search Engines Depend Content
    • Textual, Video, Images
  • 29.
    • It’s about identifying a need for your readers.
    • Useful content keeps readers coming back
    • Be consistent, blog every day / week.
    • Connect with your readers. Dialog.
    • Sorry: It won’t happen in a day.
    • Go from 1 – 5 – 10 – Hundreds…
    • Q. So what does a successful blog look like?
    • A. A passionate one.
  • 30. Interesting, Useful content Social Links Email List Navigation http://www.chrisbrogan.com/ RSS Feed Blog posts turn passive readers into active participants.
  • 31.  
  • 32.  
  • 33.
    • Build your professional network
    • Get recommendations / recommend
    • Discover groups, join & participate.
    • Meet industry influencers.
    • Create targeted groups. Be an influencer.
    • Complete your profile, including a picture.
    • Remember it’s a Social Network. People want to connect, not be sold to…
    • Free Links From LinkedIn
  • 34.
    • If LinkedIn is about the people you know.
    • Twitter is about the people you’d like to know.
    • Twitter “a micro-blog” started with a simple question:
    • What are you doing?
    • 15 Million Users Later…
  • 35.
    • Evolved in Unexpected ways
    • 45 Million Unique Visitors
    • Extremely Profitable Deals
    • Sparked a whole industry of Twitter related services.
      • TwitPic
      • TweetLater
      • Twollow
  • 36. Published – Dec 24th Retweets – Dec 29th
  • 37.
    • 140 Characters to communicate
    • The ability to follow others
    • Allows people to follow you
    • Market Research
    • Communication Stream
    • Network locally and Intl.
    • Sync your blog posts
    • Breaking News
    • Not Just Tweeting
      • Polls
      • Images
      • Video
      • RSS Feeds
  • 38.
    • Creating Lists
      • Organize People
      • Follow Lists
      • Meet more people
    • A word on Listorious.com
    • A word on TweetDeck
  • 39. TIP: Use Social Networks Independently – Don’t Duplicate Your Content.
  • 40. Engage, make new online friends, reply and retweet interesting stuff Don't be scared of the amount of info coming your way! Spark conversations with new people every day.
  • 41. Searching Content Reading Content Posting Content
  • 42.
    • Set objectives first .
      • Blogs without a strategy wither and die. Transactions, Leads, Conv…
      • Don’t be afraid to experiment. Video, Audio, Text, etc…
    • Build a roadmap to engagement .
      • Find your voice.
      • Corporate vs Personal or Both?!
    • Examine the costs and benefits
      • Define an editorial policy.
      • Decrease support calls?
    • Transparency is a must
      • The Good, The Bad and the Ugly!
    • A good marketer listens to what is said
      • Complaints, Compliments, Problems, Questions, Crisis, Competitor
  • 43. Launched two corporate blogs
  • 44.
    • Over five months, they achieved steady growth in their audience for each blog. By testing design, editorial content, plug-ins and posting frequency.
    • Then they joined Twitter…
  • 45.
    • An account was open that corresponds with each blog. @B2BonlineMktg - @Whatworks
    • They followed Key Players in the B2B industry
      • Searching for relevant discussions
      • Sparking new ideas
      • Tweeting their blog posts
    • @B2BonlineMktg at 5,138 followers
    • @Whatworks at 3,404 followers
  • 46.  
  • 47.
    • CEO on Twitter
    • Funny, helpful and trustworthy
    • Many employees are Tweeting
    • $1 million in Twitter Related sales
    • Also on Facebook and Blogs
    • Aquired by Amazone.com
  • 48.
    • Turned user feedback into a social network
    • 15,000 Followers
    • Employees dedicated to community
    • Generated $3 Million sales @DellOutlet
    • Critical relationship builder. 
  • 49.
    • Sparked customer curiosity with teaser Vids
    • Bloggers went CRAZY
    • Built up high user expectations
    • Consistent dialog: Twitter / Facebook
    • Worked with a network of local bloggers
  • 50.
    • World’s leading social network
    • 4 Billion minutes spent on FB every day
    • 50% Americans log in once a day
    • 55.7% Females, 42.2% Males (single guys take note)
    • Facebook population growing at a phenomenal pace.
    • If Facebook were a country, it would be 4 th most populated pace in the world.
  • 51. TIP: Use Involver.com To Add Custom Tabs (Video, Twitter, Email, Etc)
  • 52. Facebook Insights – Analytical Data
  • 53.
    • If you’re not searching, you don’t know what your missing.
    • Never expect people to find you/brand. Connect.
    • Invite people to visit your blog, Twitter, linkedin.
    • Your profile reflects you. Make it count.
    • Build your Fan Page early. Make it useful.
    • Be there, before your competitor is.
    • Facebook users are visual creatures.
      • Enrich your status with images & video
  • 54.
    • Hellotxt
    • Ping.fm
    • Save time managing your status update for all your social networks.
    • Hellotxt
    • FriendFeed
    • Filter out the noise and listen to your audience.
  • 55.  
  • 56.  
  • 57.
    • Promote your Meetup
    • Meet new people
    • Exchange contact info
    • Discuss Post meeting
    • Invite more people
  • 58.
    • Social Media Takes Time, Technology & People
    • It’s Not Free.
    • From ROI to ROV (Return on Value)
    • Gaining Readers
    • Followers, Fans, Connections, Posts.
    • Google Analytics a new best friend.
  • 59.
    • Social Networks Replaces Emails
    • Web Users are Mobilizing (iPhone, iPad, Android)
    • Crowdsourcing Growing as Budgets Plummet
    • More Rich Media at a Higher Quality
    • Final Thoughts
    • Social Media Needs To Stay Fun
    • Use Common Sense
  • 60. Oren Todoros Twitter | @Orentodoros Skype | Oren.Todoros Facebook | http://bit.ly/aVen0M www.OrenTodoros.com THANK YOU !!