Web 2.0 Expo Ny--How to Submit a Winning Proposal

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Web 2.0 Expo is one of the biggest tech conferences in SF and NY every year--making it a great show for exposure and conversation. Because it's an appealing event, we generally get at least 10 session proposals for each available slot--but most of those proposals are, frankly, way, way off the mark. This slide deck is from the webcast by program chairs Brady Forrest and Sarah Milstein. They share tips and answer questions to help you craft a proposal that will stand out in a good way.

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Web 2.0 Expo Ny--How to Submit a Winning Proposal

  1. 1. Submit S b it a Winning Proposal Presented by Web 2.0 Expo co-chairs Brady Forrest (@Brady) Sarah Milstein (@SarahM) (@ )
  2. 2. Sarah S h Brady
  3. 3. This talk could also be named
  4. 4. This talk could also be named “Submit a Proposal We’ll Consider S “S C Seriously”
  5. 5. This talk could also be named “Submit Proposal W ’ll C “S b it a P l We’ll Consider S i id Seriously” l ” Or Image: http://www.flickr.com/photos/pressthebuttononthetop/277470840 used under http://creativecommons.org/licenses/by/2.0/
  6. 6. This talk could also be named “Submit Proposal W ’ll C “S b it a P l We’ll Consider S i id Seriously” l ” Or
  7. 7. This talk assu es you e looked a ou C s a assumes you’ve oo ed at our CFP form, which guides you through the process: http://www.web2expo.com/webexny2010/. If you want examples of past proposals that we’ve accepted, take a look at our previous shows. The sessions give a good sense of what we like, and the descriptions are drawn directly from proposals proposals.
  8. 8. Dates April 12 - Web 2.0 Expo NYC CFP closes June - Talks selected and registration opens October 18-21 - Web 2.0 Expo NYC 20
  9. 9. Have a U i H Unique St Story We want compelling talks, stories and technologies
  10. 10. Session title: “Review of best-practice recommendations for privacy and policy implementations in location-aware applications” Don’t send us this—it’s too generic: “Panelists review key recommendation and guidelines, and offer advice about implementing cool applications while complying with the guidelines and regulations on respecting and protecting privacy.”
  11. 11. image: Laughingsquid Focus your talk towards a y Pick Your T Pi k Y Target t segment of our attendees
  12. 12. Session title: “Redesigning products as design Redesigning models evolve in the industry” Don’t send us this—we can’t tell who the audience for it would be: “This subject covers the aspects of interactive product design and the necessity for the continued success of the product to redesign Products have a base set of product, redesign. requirements when initiated, as features are added the product evolves giving us the opportunity to redesign. Periodic redesign is essential for staying current with the industry trends ” trends.
  13. 13. Focus on lessons learned and Don’t Pitch D ’t Pit h NOT the benefits of your product or service
  14. 14. Session title: “Web 3.0: Content is the Heart of Web the Matter” Don’t send us this—it looks like a product pitch: “Location-based applications are leading the way to Web 3.0 where users create content and opportunities for monetization are built in XXXX XXXX CEO of XXXX will in. XXXX, XXXX, discuss how Web 3.0 recognizes multiple revenue opportunities by putting content at its center.” (NB: This was submitted by a PR agent.)
  15. 15. Provide a clear description of Think f the Attendees Thi k of th Att d what attendees will learn and hat ill why they care
  16. 16. Session Title: “CompanyX EveryWhere 2.0” Don’t send us this—our attendees don’t aspire to control remote employees: “This session will answer the question: How can companies retain control over employees as working out of the office becomes increasingly more common due to the high quality of new technologies?”
  17. 17. Incorporation of the USA Don’t send us this—it may be related to Web 2.0, but it doesn’t appear to be for our audience at all: “XXXXXXX 2.0, Incorporated uses the basic fundamental concepts of Web 2.0 to evolve the antiquated and obsoleted 20 democratic institutions created over 200 years ago. We must use the technology of the Web 2.0 and beyond to force the greatest country in the world into the future. future The Incorporation of the USA and issuance of stock equity to every American Citizen, is the start of such an evolution.”
  18. 18. Skip th j Ski the jargon
  19. 19. Skip th j Ski the jargon Dreadful actual proposal we received: “This session will provide an overview of leading-edge e gage e t p at o s ead g edge engagement platforms architected to enable real-time brand lift and ROI with location-aware mobile analytics.” location aware analytics.
  20. 20. Skip th j Ski the jargon Decent rewrite: “This session will analyze three leading approaches companies take to participating in and tracking results from social media.”
  21. 21. Include people we don t see often enough don’t at tech conferences
  22. 22. Include people we don t see often enough don’t at tech conferences (We see a ton of these guys.)
  23. 23. Include people we don t see often enough don’t at tech conferences
  24. 24. Include people we don t see often enough don’t at tech conferences
  25. 25. Include people we don t see often enough don’t at tech conferences
  26. 26. Post compelling video ideo
  27. 27. Post compelling video ideo
  28. 28. Do it yourself o rself
  29. 29. Do it yourself o rself Fact: we reject most proposals from PR people Not because we people. dislike flacks, but because the proposals tend to be product pitches, or too general, or too jargony. In addition, if we see a lot of proposals f l from one person or company ( hi h i more common (which is when a PR person is involved), we think you’re spraying and praying, not that you have a ton of good ideas.
  30. 30. Submit a proposal for Web2Expo NY by April 12 W b2E b A il http://www.web2expo.com/webexny2010/
  31. 31. Q&A from our live webcasts f li b t Q: You HAVE to include video? A: Yes, we require it this year. Q: Can you clarify on the video: sample speech video or elevator pitch -- which is it? If you have a video of a strong presentation you’ve given before, feel free to post the link to that. If you don’t have a great video (or any video), create a quick-and-dirty (but clear and energetic!) elevator pitch and post that. Q: So for the video - just be your fabulous self... yes? A: Yes, but we want to see that you can communicate. If your recording a fresh pitch for us, make sure you describe your talk who it’s for, and what they’ll get out of it. The video should be no more talk, it s for they ll it than about two minutes long.
  32. 32. Q: You HAVE to include video? A: Yes, we require it this year. Q: Can you clarify on the video: sample speech video or elevator pitch -- which is it? If you have a video of a strong presentation you’ve given before, feel free to post the link to that. If you don’t have a great video (or any video), create a quick-and-dirty (but clear and energetic!) elevator pitch and post that. Q: So for the video - just be your fabulous self... yes? A: Yes, but we want to see that you can communicate. If your recording a fresh pitch for us, make sure you describe y your talk, who it’s for, and what they’ll get out of it. , , y g Q: What’s the ideal video length? A: The video should be no more than about two or three minutes long. Q: Are there sample videos available? A: Not yet. We’re working on that. Q: Is there a certain topic that you feel is overdone or that you get a lot of so that we can maybe avoid it? A: Not specifically, but we do see a lot of generic proposals that look very similar. If you propose a session that has unique lessons or data only you could reveal, it doesn’t matter nearly so much if the topic is fairly common. , y p y
  33. 33. Q: Can the presentations be too technical? A: We have a Development track, and a very large number of our attendees are programmers. See past shows for examples of technical talks we accepted. (Of course, we also take non-technical talks that are about applications or implications of technology. See past conferences to get a feel for the sort of things we look for.) Q: If the speaker will speak at Web 2 0 San Francisco will they NOT be considered for 2.0 Francisco, New York? A: We try not to repeat people too much from one show to the next. But if a speaker is very good, we will work with them for more than one show. Q: Are you open to receiving two proposals from a given company? A: Our system doesn't prevent you from submitting multiple ideas. But a lot of proposals from one individual or organization most often looks like that proposer has no idea what will work and is just spamming us with everything possible. Better to focus on one or maybe two ideas that are really sharp. We're far more likely to take those seriously. Q: You ve mentioned particular ''tracks'' of conferences -- are those listed or You've tracks listed, something we should consider when proposing? A: In the CFP form, we ask you to pick one or two topics that your session would fit under; those topics are the tracks. We don’t change the tracks a ton from show to show, so y can also take a look at g , you previous shows to get an idea of our tracks, which generally include Development, Marketing, Design and Business Strategy, plus a bunch of hot topics..
  34. 34. Q: You've had hands on session previously, are there any of those available? A: We’re looking primarily for 20-minute and 50-minute breakout sessions. These sessions can feature single speakers, co-presentations or panels. If you have more in-depth, hands-on content, we also program several 3-hour workshops, scheduled for the first day of the conference. Q: Would submitting myself as a panelist be any different than a single speaker? A: Unlike a lot of other conference organizers, we don’t typically create panels ourselves. That is, we accept proposals for full panels, but we very, very rarely come up with ideas for p p panels on our own and then solicit p p for them. In addition, we people , almost never place somebody on a panel that’s been proposed to us. So you’re welcome to submit panel ideas with yourself as moderator or panelist, but we can’t recommend that you simply submit yourself as a potential panelist. Q: Do you allow co-presenting? Example: agency + client. A: Sure. But beware that often, those agency + client proposal look like product pitches. And we’re seriously allergic to product pitches pitches. Q How many people attend Web 2.0 Expo? In NY in 2009, we had about 1,300 conference attendees (and about 4.500 total attendees, including people who came ( , gp p for just the keynotes and/or Expo Hall). Double both numbers for Expo SF in 2009.
  35. 35. Q: What makes a proposal stand out? A: A talk is two parts: the speaker and the topic (we talked earlier about sharing your unique story). A gem is less-known speaker who has been writing/speaking about their ideas. A great way to get a speaking slot is to be noticed first for your thinking and writing. Hacker News, for instance, is a good place to get recognized for Development sessions. Bar Camps and Ignites are another great place for speakers to share their ideas and show us some presentation chops chops. Q: If we have more questions, who can we ask? A: ny-idea@web2expo.com or sf- idea@web2expo.com. @ p
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