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U.S. iTunes App Store: Sellers
 

U.S. iTunes App Store: Sellers

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Thousands of sellers created the 40,000 apps that have appeared in the U.S. iTunes app store. We analyze seller behavior using several metrics.

Thousands of sellers created the 40,000 apps that have appeared in the U.S. iTunes app store. We analyze seller behavior using several metrics.

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    U.S. iTunes App Store: Sellers U.S. iTunes App Store: Sellers Presentation Transcript

    • U.S. iTunes App Store: Sellers April 26, 2009 Ben Lorica O’Reilly Research radar.oreilly.com/research radar.oreilly.com/ben twitter.com/dliman
    • Data Description U.S.  iTunes App Store  Data from 7/27/2008 - present  Source: iTunes
    • Data Description - Definition of Seller  Seller Data from iTunes App Store Seller
    • Unique Apps  36K unique apps appeared over most recent week - Paid (78%), Free (22%)
    • Unique Apps Per Seller  Number of Apps per Seller has been steadily increasing - 3.42 apps per seller during most recent week
    • Distribution of Unique Apps Per Seller - 52% of sellers have 1 app - 80% of sellers have 3 or fewer apps - 91% of sellers have 6 or fewer apps - 95% of sellers have 9 or fewer apps
    • Unique Apps in each Category  Fastest-growing category is Books (An app can be in multiple categories)
    • Unique Apps Per Seller - By Category  Relatively easy to launch a new Book App
    • Unique PAID Apps Per Seller - By Category  PAID Apps - Most Recent Week iTunes Share of Unique Apps per Seller Category Paid Apps Source: O’Reilly Research
    • Unique FREE Apps Per Seller - By Category  FREE Apps - Most Recent Week Apps per Seller iTunes Share of Unique Category Free Apps Source: O’Reilly Research
    • Age of Apps - App Freshness  An app’s Launch date is the day it first appears on iTunes  The Age of an App is the number of days since the Launch date.  We compare the Age of Apps across the three largest categories: Books, Entertainment, Games
    • Age of Apps - All Apps in the Category ALL APPS: The typical Game app is 3 months old (92 days). 25% of Game apps are 43 days old or younger. BOOKS ENTERTAINMENT GAMES Source: O’Reilly Research AGE IN DAYS
    • Age of Apps - Limited to each Seller’s NEWEST App NEWEST APPS: The typical “New” Game app is 2 months old (63 days). 25% of “New” Game apps are 25 days old or younger. BOOKS ENTERTAINMENT GAMES Source: O’Reilly Research AGE IN DAYS
    • Top PAID Apps
    • Sellers and Top-Selling PAID Apps  Do a few sellers account for most of the top-selling apps?  6.3% of all sellers (or 1 in 16) have had at least one app appear on the TOP PAID APPS list  Refer to apps that have appeared on the TOP PAID APPS list as Hits, and the sellers who produced them as Hitmakers.
    • Apps That Appear on the Top 100 Paid Apps List  Average of 1.1 apps per seller, over last 4 weeks
    • Top Sellers & Top Paid Apps List  Hitmakers with most number of Hits (5 or more). Sellers who have appeared on TOP PAID APPS list - Top 23 in terms of number of apps on TOP PAID APPS list - They account for 16% of all apps that have appeared on TOP PAID APPS list
    • Top Sellers & Top Paid Apps List 80% of Hitmakers are “One-Hit Wonders” Sellers who have appeared on TOP PAID APPS list - 80% of such sellers have had only 1 app on the TOP PAID APPS list - 95% of such sellers have had 3 or fewer apps on the TOP PAID APPS list
    • Top Sellers & Top Paid Apps List 75% of Hits appear on the TOP PAID APPS LIST on 34 (different) days or fewer. On average, a Hit appears on the list on 13 different days.
    • Games
    • Unique Apps in each Game Category  1 in 4 Game apps is a Puzzle
    • Unique Apps Per Seller - Game Categories
    • Games - Top Paid Apps  “Games” category has its own TOP PAID APPS list Apps that have appeared on the TOP PAID GAME APPS list. All Game 449 Categories
    • Top Sellers & Top Paid Games Apps List  Hitmakers with most number of Hits (5 or more). - Top 27 (out of 449 sellers) in terms of number of apps on TOP PAID GAME APPS list - They account for 28% of all apps that have appeared on TOP PAID GAME APPS list
    • Top Sellers & Top Paid Games Apps List 72% of Hitmakers are “One-Hit Wonders” Sellers who have appeared on TOP PAID GAME APPS list - 72% of such sellers have had only 1 app on the TOP PAID GAME APPS list - 95% of such sellers have had 5 or fewer apps on the TOP PAID GAME APPS list
    • Top Sellers & Top Paid Apps List 75% of Hits appear on the TOP PAID GAME APPS LIST on 43 (different) days or fewer. On average, a Hit appears on the list on 16 different days. TOP PAID APPS LIST TOP PAID GAME APPS LIST Source: O’Reilly Research DAYS ON LIST
    • Interested in Creating iPhone Apps? training.oreilly.com
    • Questions? radar.oreilly.com/research/ radar.oreilly.com/ben twitter.com/dliman