U.S. iTunes App Store: Sellers
                April 26, 2009


                                      Ben Lorica
         ...
Data Description


     U.S.
            iTunes App Store

 Data from 7/27/2008 - present

 Source: iTunes
Data Description - Definition of Seller

 Seller Data from iTunes App Store




                                         ...
Unique Apps
 36K unique apps appeared over most recent week
   - Paid (78%), Free (22%)
Unique Apps Per Seller
 Number of Apps per Seller has been steadily
  increasing
   - 3.42 apps per seller during most re...
Distribution of Unique Apps Per Seller
  -   52% of sellers have 1 app
  -   80% of sellers have 3 or fewer apps
  -   91%...
Unique Apps in each Category
 Fastest-growing category is Books




                               (An app can be in
    ...
Unique Apps Per Seller - By Category
 Relatively easy to launch a new Book App
Unique PAID Apps Per Seller - By Category
 PAID Apps - Most Recent Week
     iTunes     Share of Unique             Apps ...
Unique FREE Apps Per Seller - By Category
 FREE Apps - Most Recent Week
                                          Apps pe...
Age of Apps - App Freshness

 An app’s Launch date is the day it first appears on
  iTunes

 The Age of an App is the nu...
Age of Apps - All Apps in the Category
ALL APPS: The typical Game app is 3 months old
(92 days). 25% of Game apps are 43 d...
Age of Apps - Limited to each Seller’s NEWEST App
NEWEST APPS: The typical “New” Game app is 2
months old (63 days). 25% o...
Top PAID Apps
Sellers and Top-Selling PAID Apps



 Do a few sellers account for most of the top-selling
  apps?

 6.3% of all sellers...
Apps That Appear on the Top 100 Paid Apps List
 Average of 1.1 apps per seller, over last 4 weeks
Top Sellers & Top Paid Apps List
 Hitmakers with most number of Hits (5 or more).

                            Sellers wh...
Top Sellers & Top Paid Apps List

    80% of Hitmakers are “One-Hit Wonders”

                          Sellers who have
 ...
Top Sellers & Top Paid Apps List
  75% of Hits appear on the TOP PAID APPS LIST
  on 34 (different) days or fewer.

  On a...
Games
Unique Apps in each Game Category
 1 in 4 Game apps is a Puzzle
Unique Apps Per Seller - Game Categories
Games - Top Paid Apps
 “Games” category has its own TOP PAID APPS list




                           Apps that have appe...
Top Sellers & Top Paid Games Apps List
 Hitmakers with most number of Hits (5 or more).


                        - Top 2...
Top Sellers & Top Paid Games Apps List

     72% of Hitmakers are “One-Hit Wonders”

                        Sellers who h...
Top Sellers & Top Paid Apps List
  75% of Hits appear on the TOP PAID GAME
  APPS LIST on 43 (different) days or fewer.

 ...
Interested in Creating iPhone Apps?

        training.oreilly.com
Questions?




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   radar.oreilly.com/ben
   twitter.com/dliman
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U.S. iTunes App Store: Sellers

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Thousands of sellers created the 40,000 apps that have appeared in the U.S. iTunes app store. We analyze seller behavior using several metrics.

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U.S. iTunes App Store: Sellers

  1. U.S. iTunes App Store: Sellers April 26, 2009 Ben Lorica O’Reilly Research radar.oreilly.com/research radar.oreilly.com/ben twitter.com/dliman
  2. Data Description U.S.  iTunes App Store  Data from 7/27/2008 - present  Source: iTunes
  3. Data Description - Definition of Seller  Seller Data from iTunes App Store Seller
  4. Unique Apps  36K unique apps appeared over most recent week - Paid (78%), Free (22%)
  5. Unique Apps Per Seller  Number of Apps per Seller has been steadily increasing - 3.42 apps per seller during most recent week
  6. Distribution of Unique Apps Per Seller - 52% of sellers have 1 app - 80% of sellers have 3 or fewer apps - 91% of sellers have 6 or fewer apps - 95% of sellers have 9 or fewer apps
  7. Unique Apps in each Category  Fastest-growing category is Books (An app can be in multiple categories)
  8. Unique Apps Per Seller - By Category  Relatively easy to launch a new Book App
  9. Unique PAID Apps Per Seller - By Category  PAID Apps - Most Recent Week iTunes Share of Unique Apps per Seller Category Paid Apps Source: O’Reilly Research
  10. Unique FREE Apps Per Seller - By Category  FREE Apps - Most Recent Week Apps per Seller iTunes Share of Unique Category Free Apps Source: O’Reilly Research
  11. Age of Apps - App Freshness  An app’s Launch date is the day it first appears on iTunes  The Age of an App is the number of days since the Launch date.  We compare the Age of Apps across the three largest categories: Books, Entertainment, Games
  12. Age of Apps - All Apps in the Category ALL APPS: The typical Game app is 3 months old (92 days). 25% of Game apps are 43 days old or younger. BOOKS ENTERTAINMENT GAMES Source: O’Reilly Research AGE IN DAYS
  13. Age of Apps - Limited to each Seller’s NEWEST App NEWEST APPS: The typical “New” Game app is 2 months old (63 days). 25% of “New” Game apps are 25 days old or younger. BOOKS ENTERTAINMENT GAMES Source: O’Reilly Research AGE IN DAYS
  14. Top PAID Apps
  15. Sellers and Top-Selling PAID Apps  Do a few sellers account for most of the top-selling apps?  6.3% of all sellers (or 1 in 16) have had at least one app appear on the TOP PAID APPS list  Refer to apps that have appeared on the TOP PAID APPS list as Hits, and the sellers who produced them as Hitmakers.
  16. Apps That Appear on the Top 100 Paid Apps List  Average of 1.1 apps per seller, over last 4 weeks
  17. Top Sellers & Top Paid Apps List  Hitmakers with most number of Hits (5 or more). Sellers who have appeared on TOP PAID APPS list - Top 23 in terms of number of apps on TOP PAID APPS list - They account for 16% of all apps that have appeared on TOP PAID APPS list
  18. Top Sellers & Top Paid Apps List 80% of Hitmakers are “One-Hit Wonders” Sellers who have appeared on TOP PAID APPS list - 80% of such sellers have had only 1 app on the TOP PAID APPS list - 95% of such sellers have had 3 or fewer apps on the TOP PAID APPS list
  19. Top Sellers & Top Paid Apps List 75% of Hits appear on the TOP PAID APPS LIST on 34 (different) days or fewer. On average, a Hit appears on the list on 13 different days.
  20. Games
  21. Unique Apps in each Game Category  1 in 4 Game apps is a Puzzle
  22. Unique Apps Per Seller - Game Categories
  23. Games - Top Paid Apps  “Games” category has its own TOP PAID APPS list Apps that have appeared on the TOP PAID GAME APPS list. All Game 449 Categories
  24. Top Sellers & Top Paid Games Apps List  Hitmakers with most number of Hits (5 or more). - Top 27 (out of 449 sellers) in terms of number of apps on TOP PAID GAME APPS list - They account for 28% of all apps that have appeared on TOP PAID GAME APPS list
  25. Top Sellers & Top Paid Games Apps List 72% of Hitmakers are “One-Hit Wonders” Sellers who have appeared on TOP PAID GAME APPS list - 72% of such sellers have had only 1 app on the TOP PAID GAME APPS list - 95% of such sellers have had 5 or fewer apps on the TOP PAID GAME APPS list
  26. Top Sellers & Top Paid Apps List 75% of Hits appear on the TOP PAID GAME APPS LIST on 43 (different) days or fewer. On average, a Hit appears on the list on 16 different days. TOP PAID APPS LIST TOP PAID GAME APPS LIST Source: O’Reilly Research DAYS ON LIST
  27. Interested in Creating iPhone Apps? training.oreilly.com
  28. Questions? radar.oreilly.com/research/ radar.oreilly.com/ben twitter.com/dliman

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