Twitter Webcast Power Tips, Pt 2

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Tim O'Reilly and Sarah Milstein, Twitter experts and coauthors of the "The Twitter Book," show you how to use Twitter more effectively, whether you're on the site for personal socializing or to meet …

Tim O'Reilly and Sarah Milstein, Twitter experts and coauthors of the "The Twitter Book," show you how to use Twitter more effectively, whether you're on the site for personal socializing or to meet business goals. They explain why Twitter is emerging as an important channel, and they share key tips--along with compelling, real-life examples--from power users. These are Sarah's slides from the second part of the presentation.

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Transcript

  • 1. A few more tips and tricks
  • 2. Why use Twitter as a business? • Interact with customers—they like it • Get real-time feedback • Provide customer service • Drive traffic and sales
  • 3. Search smarter
  • 4. Advanced search http://search.twitter.com
  • 5. Advanced search http://search.twitter.com/advanced
  • 6. Google it
  • 7. Google it site:twitter.com/Username whatever
  • 8. Track trends
  • 9. Track trends http://whatthetrend.com http://twist.flaptor.com
  • 10. Repost important stuff
  • 11. But don’t spam people!
  • 12. Make sure people see your messages
  • 13. Track click-throughs
  • 14. Track click-throughs http://bit.ly
  • 15. Twitter Boot Camp June 15, New York City http://bit.ly/BootCamp
  • 16. http://bit.ly/TheTwitterBook http://bit.ly/BootCamp