Twitter Webcast Power Tips, Pt 1

Twitter Power Tips Tim O’Reilly: @timoreilly Sarah Milstein: @SarahM Authors of The Twitter Book O’Reilly Media, Inc. www.oreilly.com

Hashtag for the Webcast: #TwitterBook

Why use Twitter? • Find a community of people who care about the same things you do • Get news and recommendations from that community • Let them know what you’re doing and thinking • Share ideas and links that matter to you • Learn social media skills: what works, what doesn‘t • Just to have fun

Create More Value Than You Capture •The secret of social media is that it's not about you, your product, or your story. It's about how you can add value to the communities that happen to include you. If you want to make a positive impact, forget about what you can get out of social media, and start thinking about what you can contribute. Funnily enough, the more value you create for the community, the more value they will create for you.

O’Reilly books are the expression of a community and its interests

my twitter input feed

retweetradar

nivi and the @timoreilly bump

NyTimes twitter feed for contrast

twitter search for @nytimes

This is important! • In social networks, you gain and bestow status through those you associate with • A key function of a publishing brand is the bestowal of status by what you pay attention to • If you only pay attention to yourself, you aren’t as valuable to your community – You don’t learn as much from your readers – You don’t bind them to you by amplifying their voice

My Twitter workflow

Found something good in my tweet stream

Expand the link, save work for the reader, use via not RT

My “tweetqueue”

Request for coverage from @monkchips

Getting input from experts - don’t just retweet mindlessly QuickTime™ and a decompressor are needed to see this picture.

Jay Rosen’s Mindcasting meme

http://www.digitalmediabuzz.com/200 9/05/mindcasting/ •Digital Media Buzz, Mindcasting: the New Blue Ocean •The act of building an editorial presence in Twitter by filtering, processing and structuring the flow of information that moves through the medium using one’s follow list, journalistic sensibilities and individual right to publish updates. • * Account title to the discretion of the owner • * Follow list used as an editorial filter • * Three content layers: established, daily and one-off themes that interact dialectically • * Posts, done 15-20 times per day at different intervals • * Professionally written tone • * Direct interaction with audience/readership • * Liberal, sensible use of hyperlinks • * Fully articulated thoughts • * No retweets (instead use the via @GrammarGirl convention for crediting the source, then reword the post to sharpen, comment or otherwise add personal value. — JR)

A few more tips and tricks

Why use Twitter as a business? • Interact with customers—they like it • Get real-time feedback • Provide customer service • Drive traffic and sales

Search smarter

Advanced search http://search.twitter.com

Advanced search http://search.twitter.com/advanced

Google it

Google it site:twitter.com/Username whatever

Track trends

Track trends http://whatthetrend.com http://twist.flaptor.com

Repost important stuff

But don’t spam people!

Make sure people see your messages

Track click-throughs

Track click-throughs http://bit.ly

Twitter Boot Camp June 15, New York City http://bit.ly/BootCamp

http://bit.ly/TheTwitterBook http://bit.ly/BootCamp

Twitter Webcast Power Tips, Pt 1

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