Sept. 28, 2011 webcast become an expert google searcher in an hour   stephan spencer
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Sept. 28, 2011 webcast become an expert google searcher in an hour stephan spencer

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Learn how you too can become an expert Google searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency. ...

Learn how you too can become an expert Google searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency. Presented by: Stephan Spencer

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Sept. 28, 2011 webcast become an expert google searcher in an hour stephan spencer Presentation Transcript

  • 1. Become an Expert Google Searcher in an Hour Stephan Spencer Co-Author of The Art of SEO; Author of Google Power Search; Founder of Netconcepts
  • 2. Who Am I?• Author of Google Power Search & Co-author of The Art of SEO• Founder of SEO agency Netconcepts• Sold Netconcepts to Covario in 2010• Lived in New Zealand for 8 yrs, returned to US in 2007• Invented GravityStream, a pay-for-performance SEO technology (now Covario’s Organic Search Optimizer)• Now a free agent, developing an SEO coaching program which will launch soonish
  • 3. Googling for Answers• But sometimes the answers are elusive – Knowledge workers spend 15-30% of their day searching for information. More than half of their searches fail. (Source: IDC)• Garbage In, Garbage Out – An unfocused search yields irrelevant search results• The Key? Learn how to search smarter!
  • 4. Pop Quiz!• You want to find out how many women buy cars in the United States. What’s the best Google query to find out? – what is size of female car buying market – how many women buy cars in the u.s. – market size car buyer female u.s. – market size ~car ~buyer ~female u.s. – buy cars market female OR women
  • 5. 5 Keys to Smarter Searching1. Cutting through the clutter2. Casting a wider net3. Mastering the Google interface4. Employing specialized search services5. Assembling your toolbox
  • 6. 1. Cutting Through the Clutter• Exact phrases: “”• Don’t ask a question• Singular vs. plural• Word order• Boolean logic: -, +, (), OR, |• Search operators• Date based searching (“More search tools”)
  • 7. Search Operatorsfiletype: Restrict results by file type extension (pdf, doc, xls, ppt)site: Search a particular domainintitle: & allintitle: Words must appear in titleinurl: & allinurl: Words must appear in URLdaterange: Pages added/updated within a date range (in Julian format)define: Glossary definition
  • 8. 2. Casting a Wider Net• Synonym operator (~)• Asterisk wildcard operator (*)• OR (|)• Number ranges (..)• related: operator
  • 9. 3. Mastering the Google Interface
  • 10. © 2004 Stephan Spencer* Netconcepts *www.netconcepts.com *
  • 11. 4. Employ Specialized Search Services• Soople• Google Patent Search• Google Books• Google Scholar• Google Q&A (instant answers) – The Google search box is a phonebook, a calculator, a measurement converter, a dictionary, a package tracker, an airline timetable, a street map atlas, and a stock ticker
  • 12. 5. Assembling Your Toolbox• Download & install the Google Toolbar• Subscribe to Google Alerts• Set your Start Page• Buy a reference book on Google• Create a Google cheat sheet• Take the GoogleGuide.com tutorial
  • 13. In Summary1. Cut through the clutter2. Cast a wider net3. Master the Google interface4. Employ specialized search services5. Assemble your toolbox
  • 14. Q&A• What can you do tomorrow that will improve your searching prowess? Write down 3 things. Get ‘em done!• To contact me: stephan@stephanspencer.com• To get a copy of this slide deck, email admin@stephanspencer.com
  • 15. Special Offer Visit http://oreilly.com to purchase your copy of The Art of SEO and enter code 4CAST to save 40% off print book & 50% off ebook with special code 4CASTVisit http://oreilly.com/webcasts to view upcoming webcasts and online events