O Reilly Twitter For Marketing Mike Volpe

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O Reilly Twitter For Marketing Mike Volpe - Presentation Transcript

  1. Twitter for Marketing & PR O’Reilly Twitter Bootcamp - Webinar Preview Mike Volpe HubSpot VP Marketing Twitter: @mvolpe
  2. Twitter is a Big Deal More website visitors than NY Times or Washington Post. http://siteanalytics.compete.com/twitter.com+nytimes.com+washingtonpost.com/
  3. Is Twitter for Business?
  4. Twitter for PR Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time: 50 Minutes
  5. Twitter for Marketing • 10% of our blog traffic • 3rd biggest single traffic source • 7% of Twitter visitors convert to leads • Hundreds of leads for HubSpot
  6. Twitter for Business • Customer service • Brand building • PR • Lead generation
  7. Assumptions • You know the basics of Twitter for personal use • Interested in using Twitter for Marketing
  8. How to Succeed With Twitter Track & Build Your Analyze Network Engage With Your Community
  9. Twitter Grader Score evaluates overall authority / influence
  10. Put a Bio in Your Profile
  11. Identify Yourself in Your Bio
  12. Put a Link in Your Profile
  13. Follow to Get Followers
  14. Follow Top Twitter Users twitter.grader.com/topusers
  15. See Who Thought-Leaders Follow twitter.com/dmscott
  16. Who’s Talking About Your Keywords? search.twitter.com/search?q=lead+generation
  17. Follow Like Minded People twitter.grader.com/search
  18. Engage With People 10,000 followers 2,000 followers
  19. Follow People Who Follow You
  20. Following-to-Follower Ratio
  21. It’s a Discussion, Not a Broadcast
  22. Follow Your Brand in Conversations
  23. Save Testimonials http://twitter.com/Scobleizer/statuses/774666561
  24. Use Favorites to Save Highlights twitter.com/HubSpot/favourites
  25. Tweets-per-Day Best Practice
  26. What are ReTweets
  27. What are ReTweets? RT @username: Original Tweet OR Original Tweet Via @username
  28. Why Do You Want ReTweets? • Followers • Buzz • Traffic
  29. Offer Value to Get ReTweets • How To’s and Instructional Content • News, especially breaking news • Warnings (viruses or scams) • Freebies and Contests
  30. Final Advice from MC Hammer “Forget the numbers. Just be interesting.”
  31. Attend the Twitter Bootcamp for More! Things not covered today: • Twitter for customer service • Twitter and brand building • Hashtags • Twitter for events & conferences • Tweetups • Using Twitter with blogs, Facebook…
  32. Thank You! Bootcamp: http://training.oreilly.com/twitterbootcamp/ Webinar Questions: http://www.inboundmarketing.com/content/oreilly-twitter-webinar Mike Volpe HubSpot VP Marketing Twitter: @mvolpe

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