Twitter for Marketing & PR
O’Reilly Twitter Bootcamp - Webinar Preview
Mike Volpe
HubSpot VP Marketing
Twitter: @mvolpe

Twitter is a Big Deal
More website visitors than
NY Times or Washington Post.
http://siteanalytics.compete.com/twitter.com+nytimes.com+washingtonpost.com/

Is Twitter for Business?

Twitter for PR
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
408 555-1234?
I will call you right now
Elapsed Time:
50 Minutes

Twitter for Marketing
• 10% of our blog traffic
• 3rd biggest single traffic source
• 7% of Twitter visitors convert to leads
• Hundreds of leads for HubSpot

Twitter for Business
• Customer service
• Brand building
• PR
• Lead generation

Assumptions
• You know the basics of Twitter for
personal use
• Interested in using Twitter for
Marketing

How to Succeed With Twitter
Track & Build Your
Analyze Network
Engage
With Your
Community

Twitter Grader
Score evaluates overall authority / influence

Put a Bio in Your Profile

Identify Yourself in Your Bio

Put a Link in Your Profile

Follow to Get Followers

Follow Top Twitter Users
twitter.grader.com/topusers

See Who Thought-Leaders Follow
twitter.com/dmscott

Who’s Talking About Your Keywords?
search.twitter.com/search?q=lead+generation

Follow Like Minded People
twitter.grader.com/search

Engage With People
10,000 followers
2,000 followers

Follow People Who Follow You

Following-to-Follower Ratio

It’s a Discussion, Not a Broadcast

Follow Your Brand in Conversations

Save Testimonials
http://twitter.com/Scobleizer/statuses/774666561

Use Favorites to Save Highlights
twitter.com/HubSpot/favourites

Tweets-per-Day Best Practice

What are ReTweets

What are ReTweets?
RT @username: Original Tweet
OR
Original Tweet Via @username

Why Do You Want ReTweets?
• Followers
• Buzz
• Traffic

Offer Value to Get ReTweets
• How To’s and Instructional Content
• News, especially breaking news
• Warnings (viruses or scams)
• Freebies and Contests

Final Advice from MC Hammer
“Forget the numbers. Just be interesting.”

Attend the Twitter Bootcamp for More!
Things not covered today:
• Twitter for customer service
• Twitter and brand building
• Hashtags
• Twitter for events & conferences
• Tweetups
• Using Twitter with blogs, Facebook…

Thank You!
Bootcamp:
http://training.oreilly.com/twitterbootcamp/
Webinar Questions:
http://www.inboundmarketing.com/content/oreilly-twitter-webinar
Mike Volpe
HubSpot VP Marketing
Twitter: @mvolpe