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Facebook Demographics: Trends
                April 15, 2009



                                     Ben Lorica
                             O’Reilly Research
                    radar.oreilly.com/research
                         radar.oreilly.com/ben
                            twitter.com/dliman
Data Description

 Active Users by
   - Location (IP Address)
   - User supplied demographics: age, gender, etc.



 Data from 5/21/2008 - present

 Source: http://www.facebook.com/advertising/
Active Users
 193+ million worldwide
   - F (51%), M (45%)
Major Regions
Gender and Major Regions
                   G,1$           !%#$                    &'#$

                 1B4567$            &%#$                    !(#$

                   1?57$            &)#$                    !(#$
       DA$1234567@E03$
                                   !%#$                   &!#$
          D745FF379$
                                                                                H36=593$E-$,/7/3$
                >.4-C3$            !(#$                    &%#$
                                                                                                    This Week
                                                                                ;7=3$
  ;5<<=3$>7?/@:A$1B4567$                   &'#$                  quot;&#$
                                                                                I327=3$
        :-4/0$1234567$             !%#$                   &&#$              Source:
                                                                            O’Reilly Research
               8637957$            !%#$                   &&#$

        ,-./0$1234567$              !quot;#$                   &%#$

                           )#$   *)#$       !)#$   ')#$      +)#$       %))#$      %*)#$        %!)#$
                  G,1$            !&#$                    '*#$

                 1B4567$            '%#$                    !*#$

                  1?57$             !(#$                   !(#$
       DA$1234567@E03$
                                   !%#$                   '!#$
          D745FF379$
                                                                                H36=593$E-$,/7/3$
               >.4-C3$             !'#$                    '&#$                                     12 Weeks Ago
                                                                                ;7=3$
 ;5<<=3$>7?/@:A$1B4567$                    '&#$                  quot;*#$
                                                                                I327=3$
        :-4/0$1234567$            !&#$                    '*#$
                                                                            Source:
                                                                            O’Reilly Research
              8637957$            !%#$                    ')#$

        ,-./0$1234567$              !quot;#$                   '%#$

                           +#$   &+#$       !+#$   *+#$      (+#$       %++#$      %&+#$        %!+#$
Users By Region
Europe - Active Users By Country
Europe - Active Users By Age Group
South America - Active Users By Country
South America - Active Users By Age Group
Middle East and North Africa - Active Users By Country
Middle East and North Africa - Active Users By Age Grp
Asia - Active Users By Country
Asia - Active Users By Age Group
N. America & Other Regions - Active Users By Country
USA - Active Users By Age Group
Questions?




   radar.oreilly.com/research/
  radar.oreilly.com/ben
   twitter.com/dliman

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Facebook Demographic Trends

  • 1. Facebook Demographics: Trends April 15, 2009 Ben Lorica O’Reilly Research radar.oreilly.com/research radar.oreilly.com/ben twitter.com/dliman
  • 2. Data Description  Active Users by - Location (IP Address) - User supplied demographics: age, gender, etc.  Data from 5/21/2008 - present  Source: http://www.facebook.com/advertising/
  • 3. Active Users  193+ million worldwide - F (51%), M (45%)
  • 5. Gender and Major Regions G,1$ !%#$ &'#$ 1B4567$ &%#$ !(#$ 1?57$ &)#$ !(#$ DA$1234567@E03$ !%#$ &!#$ D745FF379$ H36=593$E-$,/7/3$ >.4-C3$ !(#$ &%#$ This Week ;7=3$ ;5<<=3$>7?/@:A$1B4567$ &'#$ quot;&#$ I327=3$ :-4/0$1234567$ !%#$ &&#$ Source: O’Reilly Research 8637957$ !%#$ &&#$ ,-./0$1234567$ !quot;#$ &%#$ )#$ *)#$ !)#$ ')#$ +)#$ %))#$ %*)#$ %!)#$ G,1$ !&#$ '*#$ 1B4567$ '%#$ !*#$ 1?57$ !(#$ !(#$ DA$1234567@E03$ !%#$ '!#$ D745FF379$ H36=593$E-$,/7/3$ >.4-C3$ !'#$ '&#$ 12 Weeks Ago ;7=3$ ;5<<=3$>7?/@:A$1B4567$ '&#$ quot;*#$ I327=3$ :-4/0$1234567$ !&#$ '*#$ Source: O’Reilly Research 8637957$ !%#$ ')#$ ,-./0$1234567$ !quot;#$ '%#$ +#$ &+#$ !+#$ *+#$ (+#$ %++#$ %&+#$ %!+#$
  • 7. Europe - Active Users By Country
  • 8. Europe - Active Users By Age Group
  • 9. South America - Active Users By Country
  • 10. South America - Active Users By Age Group
  • 11. Middle East and North Africa - Active Users By Country
  • 12. Middle East and North Africa - Active Users By Age Grp
  • 13. Asia - Active Users By Country
  • 14. Asia - Active Users By Age Group
  • 15. N. America & Other Regions - Active Users By Country
  • 16. USA - Active Users By Age Group
  • 17. Questions? radar.oreilly.com/research/ radar.oreilly.com/ben twitter.com/dliman