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Facebook Demographic Trends

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  • 1. Facebook Demographics: Trends April 15, 2009 Ben Lorica O’Reilly Research radar.oreilly.com/research radar.oreilly.com/ben twitter.com/dliman
  • 2. Data Description  Active Users by - Location (IP Address) - User supplied demographics: age, gender, etc.  Data from 5/21/2008 - present  Source: http://www.facebook.com/advertising/
  • 3. Active Users  193+ million worldwide - F (51%), M (45%)
  • 4. Major Regions
  • 5. Gender and Major Regions G,1$ !%#$ &'#$ 1B4567$ &%#$ !(#$ 1?57$ &)#$ !(#$ DA$1234567@E03$ !%#$ &!#$ D745FF379$ H36=593$E-$,/7/3$ >.4-C3$ !(#$ &%#$ This Week ;7=3$ ;5<<=3$>7?/@:A$1B4567$ &'#$ quot;&#$ I327=3$ :-4/0$1234567$ !%#$ &&#$ Source: O’Reilly Research 8637957$ !%#$ &&#$ ,-./0$1234567$ !quot;#$ &%#$ )#$ *)#$ !)#$ ')#$ +)#$ %))#$ %*)#$ %!)#$ G,1$ !&#$ '*#$ 1B4567$ '%#$ !*#$ 1?57$ !(#$ !(#$ DA$1234567@E03$ !%#$ '!#$ D745FF379$ H36=593$E-$,/7/3$ >.4-C3$ !'#$ '&#$ 12 Weeks Ago ;7=3$ ;5<<=3$>7?/@:A$1B4567$ '&#$ quot;*#$ I327=3$ :-4/0$1234567$ !&#$ '*#$ Source: O’Reilly Research 8637957$ !%#$ ')#$ ,-./0$1234567$ !quot;#$ '%#$ +#$ &+#$ !+#$ *+#$ (+#$ %++#$ %&+#$ %!+#$
  • 6. Users By Region
  • 7. Europe - Active Users By Country
  • 8. Europe - Active Users By Age Group
  • 9. South America - Active Users By Country
  • 10. South America - Active Users By Age Group
  • 11. Middle East and North Africa - Active Users By Country
  • 12. Middle East and North Africa - Active Users By Age Grp
  • 13. Asia - Active Users By Country
  • 14. Asia - Active Users By Age Group
  • 15. N. America & Other Regions - Active Users By Country
  • 16. USA - Active Users By Age Group
  • 17. Questions? radar.oreilly.com/research/ radar.oreilly.com/ben twitter.com/dliman