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Active Facebook Users By Country & Region: August 2009
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Facebook active users by country, region and age group. Includes recent growth rate (overall and by age group) as well as market penetration.

Facebook active users by country, region and age group. Includes recent growth rate (overall and by age group) as well as market penetration.

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  • Wow, fascinating stuff. I think facebook now has over 400 million users. It is an amazing phenomenon.

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Active Facebook Users By Country & Region: August 2009 Presentation Transcript

  • 1. Active Facebook Users By Country & Region August 14, 2009 Ben Lorica O’Reilly Research twitter.com/dliman radar.oreilly.com/research radar.oreilly.com/ben
  • 2. Data Description  Active Users by - Location (IP Address) - User supplied demographics: age, gender, etc.  Data from 5/21/2008 - present  Source: http://www.facebook.com/advertising/
  • 3. Active Users  266+ million worldwide: F (50%), M (46%) - Grew 202% from Aug-08 to Aug-09: adding 174M active users Active Facebook Users FEMALE Source: O’Reilly Research MALE DECLINE TO STATE
  • 4. Major Regions Rate-of-Change Share of Active Market (# of Users) Facebook Users Last 12 Weeks Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population), where Total Population is limited to countries where Facebook has a presence
  • 5. Major Regions - By Age Group  “Under 25” accounted for 58% of users in Asia, 54% in South America, and 60% in the Middle East/North Africa. - Facebook hits the mainstream: “Under 25” now a mere 37% of users in the U.S. Source: O’Reilly Research
  • 6. Major Regions - By Age Group  Except for Asia, fastest growth has generally been in the 55+ age groups. - Fast growth among teens (13-17) in Asia Source: O’Reilly Research
  • 7. Gender and Major Regions G,1$ !%#$ &+#$ Males outnumber Females 1B4567$ &)#$ !!#$ only in the 1?57$ &)#$ !&#$ Middle East / N. Africa, Africa, DA$1234567@E03$ D745FF379$ !!#$ &%#$ H36=593$E-$,/7/3$ and Asia >.4-C3$ !(#$ &*#$ ;7=3$ I327=3$ ;5<<=3$>7?/@:A$1B4567$ &'#$ )&#$ Source: :-4/0$1234567$ !%#$ &"#$ O’Reilly Research 8637957$ !%#$ &)#$ ,-./0$1234567$ !"#$ &*#$ This Week F+0# !%"# &)"# 0A3456# &%"# !)"# 0>46# &("# !)"# C@#0123456?D/2# !%"# &!"# C634EE268# G25<482#D,#+.6.2# =-3,B2# !'"# &%"# :6<2# H216<2# :4;;<2#=6>.?9@#0A3456# &&"# *'"# 9,3./#0123456# !%"# &'"# Source: O’Reilly Research 7526846# !$"# &)"# +,-./#0123456# !!"# &%"# 12 Weeks Ago
  • 8. Major Regions Users By Region
  • 9. Europe - Active Users By Country Active Users Rate-of-Change Market (in hundreds of thousands) (last 12 weeks) Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  • 10. Europe - Active Users By Age Group Facebook Active Users by Age Group: EUROPE Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  • 11. South America - Active Users By Country Active Users Rate-of-Change Market (in hundreds of thousands) (last 12 weeks) Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  • 12. South America - Active Users By Age Group Facebook Active Users by Age Group: SOUTH AMERICA Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  • 13. Middle East and North Africa - Active Users By Country Active Facebook Users Rate-of-Change (# of Users) Market Penetration (in hundreds of thousands) Last 12 Weeks Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  • 14. Middle East and North Africa - Active Users By Age Grp Facebook Active Users by Age Group: MIDDLE EAST & NORTH AFRICA Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  • 15. Asia - Active Users By Country Active Facebook Users Rate-of-Change (# of Users) Market Penetration (in hundreds of thousands) Last 12 Weeks Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  • 16. Asia - Active Users By Age Group Facebook Active Users by Age Group: ASIA Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  • 17. N. America & Other Regions - Active Users By Country Active Facebook Users Rate-of-Change (# of Users) Market (in hundreds of thousands) Last 12 Weeks Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  • 18. USA - Active Users By Age Group  Over 80 million users in the US - Grew 171% from Aug-08 to Aug-09: adding 49M active users  Strongest growth in the 45+ age groups - Doubled number of users 55 years or older - Added 5.5M users, 55 years or older, over last 12 weeks Share of Active Facebook Users ROC in Facebook Users (Last 12 Weeks) $%"# !*%#$ !)(#$ $$"# !"#$%&'()*+&,--.(+&/&0$%1( !"#$%&'()*+&,--.(+&/&0$%1( !!*#$ &%"# &&"# ()#$ !"# '(#$ ("# '"# &'#$ )"# !"#$ %#$ &)*&+# &%*$(# $,*)'# )(*''# '(*('# ((*(!# ,-*,(# ,(.# !'+!($ !,+&*$ &%+')$ '*+))$ )*+*)$ **+*"$ %-+%*$ %*.$ US (8/14/09)
  • 19. Questions? twitter.com/dliman radar.oreilly.com/research/ radar.oreilly.com/ben