Active Facebook Users By Country & Region
                          August 14, 2009



                                   ...
Data Description
 Active Users by
   - Location (IP Address)
   - User supplied demographics: age, gender, etc.



 Data...
Active Users
 266+ million worldwide: F (50%), M (46%)
 - Grew 202% from Aug-08 to Aug-09: adding 174M active users



 A...
Major Regions




                                                                 Rate-of-Change
                        ...
Major Regions - By Age Group
    “Under 25” accounted for 58% of users in Asia, 54% in South America, and
     60% in the...
Major Regions - By Age Group
    Except for Asia, fastest growth has generally been in the 55+ age groups.
    - Fast gro...
Gender and Major Regions
                 G,1$    !%#$            &+#$
                                                   ...
Major Regions




          Users By Region
Europe - Active Users By Country
        Active Users                            Rate-of-Change    Market
        (in hund...
Europe - Active Users By Age Group



                               Facebook Active Users by Age Group: EUROPE
       Act...
South America - Active Users By Country



             Active Users                       Rate-of-Change    Market
      ...
South America - Active Users By Age Group



                           Facebook Active Users by Age Group: SOUTH AMERICA
...
Middle East and North Africa - Active Users By Country


              Active Facebook Users              Rate-of-Change (...
Middle East and North Africa - Active Users By Age Grp




                   Facebook Active Users by Age Group: MIDDLE E...
Asia - Active Users By Country

           Active Facebook Users                  Rate-of-Change (# of Users)
            ...
Asia - Active Users By Age Group



                            Facebook Active Users by Age Group: ASIA
       Active Use...
N. America & Other Regions - Active Users By Country

            Active Facebook Users                  Rate-of-Change (#...
USA - Active Users By Age Group

 Over 80 million users in the US
 - Grew 171% from Aug-08 to Aug-09: adding 49M active u...
Questions?



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Active Facebook Users By Country & Region: August 2009

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Facebook active users by country, region and age group. Includes recent growth rate (overall and by age group) as well as market penetration.

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  • Wow, fascinating stuff. I think facebook now has over 400 million users. It is an amazing phenomenon.

    Sam
    http://www.cross-country-running-shoes.net
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  • Thank you for this information.
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Active Facebook Users By Country & Region: August 2009

  1. 1. Active Facebook Users By Country & Region August 14, 2009 Ben Lorica O’Reilly Research twitter.com/dliman radar.oreilly.com/research radar.oreilly.com/ben
  2. 2. Data Description  Active Users by - Location (IP Address) - User supplied demographics: age, gender, etc.  Data from 5/21/2008 - present  Source: http://www.facebook.com/advertising/
  3. 3. Active Users  266+ million worldwide: F (50%), M (46%) - Grew 202% from Aug-08 to Aug-09: adding 174M active users Active Facebook Users FEMALE Source: O’Reilly Research MALE DECLINE TO STATE
  4. 4. Major Regions Rate-of-Change Share of Active Market (# of Users) Facebook Users Last 12 Weeks Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population), where Total Population is limited to countries where Facebook has a presence
  5. 5. Major Regions - By Age Group  “Under 25” accounted for 58% of users in Asia, 54% in South America, and 60% in the Middle East/North Africa. - Facebook hits the mainstream: “Under 25” now a mere 37% of users in the U.S. Source: O’Reilly Research
  6. 6. Major Regions - By Age Group  Except for Asia, fastest growth has generally been in the 55+ age groups. - Fast growth among teens (13-17) in Asia Source: O’Reilly Research
  7. 7. Gender and Major Regions G,1$ !%#$ &+#$ Males outnumber Females 1B4567$ &)#$ !!#$ only in the 1?57$ &)#$ !&#$ Middle East / N. Africa, Africa, DA$1234567@E03$ D745FF379$ !!#$ &%#$ H36=593$E-$,/7/3$ and Asia >.4-C3$ !(#$ &*#$ ;7=3$ I327=3$ ;5<<=3$>7?/@:A$1B4567$ &'#$ )&#$ Source: :-4/0$1234567$ !%#$ &"#$ O’Reilly Research 8637957$ !%#$ &)#$ ,-./0$1234567$ !"#$ &*#$ This Week F+0# !%"# &)"# 0A3456# &%"# !)"# 0>46# &("# !)"# C@#0123456?D/2# !%"# &!"# C634EE268# G25<482#D,#+.6.2# =-3,B2# !'"# &%"# :6<2# H216<2# :4;;<2#=6>.?9@#0A3456# &&"# *'"# 9,3./#0123456# !%"# &'"# Source: O’Reilly Research 7526846# !$"# &)"# +,-./#0123456# !!"# &%"# 12 Weeks Ago
  8. 8. Major Regions Users By Region
  9. 9. Europe - Active Users By Country Active Users Rate-of-Change Market (in hundreds of thousands) (last 12 weeks) Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  10. 10. Europe - Active Users By Age Group Facebook Active Users by Age Group: EUROPE Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  11. 11. South America - Active Users By Country Active Users Rate-of-Change Market (in hundreds of thousands) (last 12 weeks) Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  12. 12. South America - Active Users By Age Group Facebook Active Users by Age Group: SOUTH AMERICA Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  13. 13. Middle East and North Africa - Active Users By Country Active Facebook Users Rate-of-Change (# of Users) Market Penetration (in hundreds of thousands) Last 12 Weeks Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  14. 14. Middle East and North Africa - Active Users By Age Grp Facebook Active Users by Age Group: MIDDLE EAST & NORTH AFRICA Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  15. 15. Asia - Active Users By Country Active Facebook Users Rate-of-Change (# of Users) Market Penetration (in hundreds of thousands) Last 12 Weeks Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  16. 16. Asia - Active Users By Age Group Facebook Active Users by Age Group: ASIA Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  17. 17. N. America & Other Regions - Active Users By Country Active Facebook Users Rate-of-Change (# of Users) Market (in hundreds of thousands) Last 12 Weeks Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  18. 18. USA - Active Users By Age Group  Over 80 million users in the US - Grew 171% from Aug-08 to Aug-09: adding 49M active users  Strongest growth in the 45+ age groups - Doubled number of users 55 years or older - Added 5.5M users, 55 years or older, over last 12 weeks Share of Active Facebook Users ROC in Facebook Users (Last 12 Weeks) $%"# !*%#$ !)(#$ $$"# !"#$%&'()*+&,--.(+&/&0$%1( !"#$%&'()*+&,--.(+&/&0$%1( !!*#$ &%"# &&"# ()#$ !"# '(#$ ("# '"# &'#$ )"# !"#$ %#$ &)*&+# &%*$(# $,*)'# )(*''# '(*('# ((*(!# ,-*,(# ,(.# !'+!($ !,+&*$ &%+')$ '*+))$ )*+*)$ **+*"$ %-+%*$ %*.$ US (8/14/09)
  19. 19. Questions? twitter.com/dliman radar.oreilly.com/research/ radar.oreilly.com/ben

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