Links are the currency of the search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain.
Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings.
What Will You Learn?
•Google's PageRank score: red herring or useful metric?
•What makes a link valuable or not
•Creative strategies for building link-worthy content
•What works when approaching webmasters with link requests
•Dangers and pitfalls of buying or bartering links
•The power of anchor text and how best to leverage it
•The role of authorities, hubs, and topical relevance
•How to leverage blogs and social media for link building