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Using Twitter to Market Your Corporate All-Stars

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    Using Twitter to Market Your Corporate All-Stars - Presentation Transcript

    1. SOCIAL MEDIA PRESENTATION Using Twitter to Market Your Corporate All-Stars Steve Rubel, Director of Insights steve.rubel@edelman.com | twitter.com/steverubel
    2. 5
    3.  
    4.  
    6.  
    7. 111
    8. PEOPLE NEED TO HEAR THINGS MANY TIMES FOR IT TO SINK IN
    9. DIGITAL ELITES TRUST EMPLOYEES OVER EXECS
    11. ROCK STARS
    12. 5
    13. 5
    14. 5
    17. ROCK BANDS
    19. DIGITAL EMBASSIES
    22. CORPORATE ALL-STARS: IMPLICATIONS FOR BRANDS http://flickr.com/photos/jacobvorpahl/2087225900/
      • Find or Cultivate Corporate All-Stars
      • Connect Customers and All-Stars
      • Give All-Stars Independence, Yet Focus Them
      • Equip and Support Active Listening
    23. SOCIAL MEDIA PRESENTATION Using Twitter to Market Your Corporate All-Stars Steve Rubel, Director of Insights steve.rubel@edelman.com | twitter.com/steverubel

    + O'Reilly Media - LearningO'Reilly Media - Learning, 5 months ago

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    Steve Rubel at O'Reilly's Twitter Boot Camp, June 1 more

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