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Using Twitter to Market Your Corporate All-Stars
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Using Twitter to Market Your Corporate All-Stars

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Steve Rubel at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

Steve Rubel at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

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Using Twitter to Market Your Corporate All-Stars Using Twitter to Market Your Corporate All-Stars Presentation Transcript

  • SOCIAL MEDIA PRESENTATION Using Twitter to Market Your Corporate All-Stars Steve Rubel, Director of Insights steve.rubel@edelman.com | twitter.com/steverubel
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  • PEOPLE NEED TO HEAR THINGS MANY TIMES FOR IT TO SINK IN
  • DIGITAL ELITES TRUST EMPLOYEES OVER EXECS
  • ROCK STARS
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  • ROCK BANDS
  • DIGITAL EMBASSIES
  • CORPORATE ALL-STARS: IMPLICATIONS FOR BRANDS http://flickr.com/photos/jacobvorpahl/2087225900/
    • Find or Cultivate Corporate All-Stars
    • Connect Customers and All-Stars
    • Give All-Stars Independence, Yet Focus Them
    • Equip and Support Active Listening
  • SOCIAL MEDIA PRESENTATION Using Twitter to Market Your Corporate All-Stars Steve Rubel, Director of Insights steve.rubel@edelman.com | twitter.com/steverubel