Twitter Logistics

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    Twitter Logistics - Presentation Transcript

    1. Logistics of Integrating Twitter into your Existing Marketing & PR
      • Presented by Beth Harte, Principal
      • Harte Marketing & Communications
      • @bethharte
      • www.theharteofmarketing.com
    2. This is why you need a plan
    3. This is why you need a plan Image Source: www.bulldogblog.net/articles/wp-content/uploads/2009/02/money.jpg
    4. This is why you need a plan Image Source: iStock.com
    5. This is why you need a plan Image Source: http://teendriver.files.wordpress.com/2009/04/pinkslip.jpg
    6. This is why you need a plan Image Source: iStock.com
    7. Integrating Twitter into your marketing & PR plans Image Source: iStock.com
    8. Twitter is just a tool Image Source: http://www.dow.com/infuse/news/download/lowres/tools.jpg
    9. Is Twitter the right tool for the job? Image Source: http://www.monash.edu.au/pubs/monmag/issue20-2007/assets/images/opinion-obesity-2.jpg
    10. Are people talking about your company?
    11. Is your company ready to engage? Image Source: www.ald-inc.com
    12. What if no one is talking about you? Image source: http://www.nyworms.com/images/groupcrickets.jpg
    13. Don’t waste time, money & resources Image Source: thebsreport.files.wordpress.com
    14. Integrating Twitter Image Sources: http://trouble.philadelphiaweekly.com/archives/jigsaw_cookie_cutter2.jpg
    15. With Twitter you’re talking to everyone Image Source: iStock.com
    16. Silos don’t work Image Source: iStock.com
    17. This is what you are up against
    18. Now that the glimmer is gone… Image Source: http://www.whatonearthcatalog.com/graphics/products/regular/CA3931.jpg
    19. Are you ready for a lot of work?
    20. Measuring Twitter Image Source: iStock.com
    21. Return on Investment Image source: www.meditatus.co.uk
    22. What’s the return? Image sources: http://www.mywasher.net/minfo/Images/money.jpg, http://mymoneymakingexperiment.com/wp-content/uploads/2008/12/make-money-blogging.gif
    23. What’s the investment? Image sources: blogs.discovermagazine.com, www.ecu.edu, www.clydepumps.com/overview-2
    24. Know your starting point Image Source: http://www.defenselink.mil/home/images/photos/2004-04/photoessays/pi040204d08.jpg
    25. Create a Plan Image Source: iStock.com
    26. Define the goal for using Twitter Image Sources: associatedcontent.com, wampower.com, blog.communiquepr.com, www.blogtalkradio.com, www.talkwow.net
    27. Reactive vs. Proactive Image Sources: www.eurotraining.co.uk/fire.htm, www.rhodo.co.nz/images_b/Soothill-Garden-(4).jpg
    28. Define Measurable Objectives Image Source: http://www.heartofwisdom.com/images/blog/mcups.jpg
        • A specific desire communication or behavioral effect;
        • A designated public (or publics) among whom the effect is to be achieved;
        • The expected level of attainment; and
        • The timeframe in which those attainments are to occur.
      Define Measurable Objectives
    29. Types of Objectives
      • Output: Physical products
        • Tweets
      • Outtake: What will the publics take away from the tweets
        • Messages, perceptions, understandings
      • Outcome: What quantifiable changes in attitudes, behaviors, or opinions should the tweets have
        • Do you want them to buy anything, stop complaining or tell their friends (RTs)?
    30. Measurable Twitter Objectives
      • Output: To send 5 daily tweets to all Twitter followers during the next 6 weeks to announce an upcoming event
      • Outtake: To increase the awareness of our brand on Twitter so that we obtain 20% more followers than our closest competition by the end of the first quarter
      • Outcome: To share discount codes on Twitter to increase the sale of X product by 20% in 30 days
    31. Define the Twitter Strategy Image Source: nassaulibrary.org
    32. Define the Tactic
    33. Know your ending point Image Source: http://www.sweatyguineapig.com/wp-content/uploads/2008/09/crossing-the-finish-line.jpg
    34. Tools to Measure
    35. Do it all over again… Image Source: Flickr, ralphventon
    36. Make management happy Image Source: iStock
    37. Make management even happier

    + O'Reilly Media - LearningO'Reilly Media - Learning, 5 months ago

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