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Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
Twitter for Brands
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Twitter for Brands

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Marla Erwin at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

Marla Erwin at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

Published in: Technology, Sports
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Transcript

  • 1. Rules of Engagement Marla Erwin, Whole Foods Market
  • 2. Twitter for Brands @marlaerwin, @wholefoods
  • 3. Twitter for Brands
  • 4. Twitter for Brands DOs
  • 5. Twitter for Brands DOs DON’Ts
  • 6. Twitter for Brands DOs DON’Ts and one very gray area
  • 7. @wholefoods
  • 8. @wholefoods
  • 9. @wholefoods #1 retail account on Twitter approx 785,000 followers
  • 10. @wholefoods #1 retail account on Twitter approx 785,000 followers 1 global account 3 topics 4 metro areas 60+ stores
  • 11. 1 global account 3 topics 4 metro areas 60+ stores
  • 12. 1 global account 3 topics 4 metro areas 60+ stores
  • 13. Whole Foods HQ
  • 14. Whole Foods HQ
  • 15. Whole Foods HQ
  • 16. #1 Rule of Engagement
  • 17. DO offer value
  • 18. customer service
  • 19. customer service
  • 20. incentives
  • 21. incentives
  • 22. content
  • 23. content
  • 24. content links to your site or other sites
  • 25. content
  • 26. DON’T use Twitter solely for revenue
  • 27. DO create community
  • 28. build your own
  • 29. build your own
  • 30. find a compatible one
  • 31. find a compatible one
  • 32. find a compatible one
  • 33. provide venues
  • 34. DO interact
  • 35. answer questions ?
  • 36. answer questions
  • 37. ask questions ?
  • 38. ask questions
  • 39. monitor mentions
  • 40. monitor mentions
  • 41. monitor mentions
  • 42. monitor mentions
  • 43. monitor mentions
  • 44. DO stay tuned in
  • 45. #amazonfail
  • 46. #amazonfail
  • 47. DO be authentic
  • 48. banish PR & Legal
  • 49. don’t outsource
  • 50. if you say it, mean it
  • 51. if you say it, mean it
  • 52. DO use Twitter’s features
  • 53. @replies #hashtags RT (retweets)
  • 54. RT 3x3
  • 55. Tweet this: “RT me so I can win: @wholefoods is rocking my world at #OTBC!”
  • 56. Tweet this: “RT me so I can win: @wholefoods is making me hungry at #OTBC!”
  • 57. Tweet this: “RT me so I can win: @wholefoods is giving away prizes at #OTBC!”
  • 58. Tweet this: “RT me so I can win: @wholefoods is rocking my world at #OTBC!”
  • 59. Get 3 RTs? Send a message to @wholefoods. First 3 win a $25 gift card!
  • 60. (the gray area)
  • 61. Companies: personality, or brand?
  • 62. Advantages: Humanizing Accessible Accountable
  • 63. Advantages: Authority Boundaries Continuity
  • 64. No one wants to talk to a brand
  • 65. there is no spoon
  • 66. twitter has no experts
  • 67. experiment review repeat
  • 68. DO what works for your audience
  • 69. DO have fun
  • 70. thank you wholefoodsmarket.com/twitter
  • 71. thank you wholefoodsmarket.com/twitter @wholefoods

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