The_Real_Shaq Case Study

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Amy Martin at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

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The_Real_Shaq Case Study

  1. 1. Measure Listen Listen Experiment
  2. 2. Return on Influence
  3. 3. Identify New Audiences
  4. 4. Random Acts of Shaqness
  5. 5. Random Acts of Shaqness
  6. 6. Sentiment

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