The Role of Brands on Twitter Megan Calhoun Founder, TwitterMoms.com http://www.twittermoms.com http://www.twitter.com/twittermoms

Megan Calhoun

Founder, TwitterMoms.com

http://www.twittermoms.com

http://www.twitter.com/twittermoms

16,000+ moms 98% post their Twitter ID More than half are active bloggers 320+ interest groups

16,000+ moms

98% post their Twitter ID

More than half are active bloggers

320+ interest groups

Listen Add value Be transparent Keep it real Four Keys to Success for Brands on Twitter People want to connect with people, not companies or brands. Humanize your Twitter approach.

Listen

Add value

Be transparent

Keep it real

Client Jose Cuervo (Diagio) Objective Drive awareness, build goodwill in mom segment Tactics RAMBO Alerts, Blogging Contest, Twitter Party

2,500 tweets per hour tagged #getaway! Client Land’s End Objective Show moms how Land’s End solves swimsuit issues Tactics RAMBO Alerts, Twitter Party

Making an Impact

Brands doing it right...