ReTweet:  Key Take-aways <ul><li>Sarah Milstein  </li></ul><ul><li>@SarahM </li></ul><ul><li>@TweetReport </li></ul>
<ul><li>Has Twitter  jumped the shark? </li></ul>
WTF? <ul><li>olivehues Twitter = wild west.  All the &quot;experts&quot; have differing opinions.  Brands vs idv. Serious ...
<ul><li>erictpeterson &quot;Social Media is not about you. It's about how you can add value to the communities you're a pa...
<ul><li>bevisible don't just mindlessly pass-on what you think is interesting, do research and make it easy for people to ...
<ul><li>MichaelBarrs Tim O'Reilly says it's important to research tweets....I didn't research that.  #OTBC </li></ul>Have ...
<ul><li>ronaldbradford Find employees that have the knowledge and expertise to plug into the network. Find the digital cur...
<ul><li>ronaldbradford Zappos Employee tweet policy. Be real and use your best judgment. @zappos at #OTBC </li></ul>Have a...
<ul><li>SBrownCCI #otbc. Where can we plug in laptops? and when? </li></ul>Sidebar: expect spontaneous community
<ul><li>GeekGirlCamp Know your starting point, create a plan, define your goals for using Twitter (cust service, broadcast...
<ul><li>14str8 Spend as much time researching on twitter as you do tweeting. via @CarriBugbee #otbc </li></ul>Listen. List...
<ul><li>taskwun People want to connect with people, not companies or brands. Humanize your twitter approach. (via @twitter...
<ul><li>GeekGirlCamp Interact with your community if you are in one - Answer questions! Answer praises! Ask questions! Mon...
<ul><li>14str8 Think in terms of the passion you create, not in terms of the page clicks you generate. via @erictpeterson ...
<ul><li>RonHogan #otbc @ericmueller: 80 percent of the traffic to Flashlight Worthy Books comes from @flwbooks & other Twi...
<ul><li>dwag29 Use Twitter to achieve higher purpose of your business, not just sell products @zappos # otbc </li></ul>Thi...
Sarah Milstein <ul><li>@SarahM </li></ul><ul><li>@TweetReport (Twitter resources) </li></ul><ul><li>[email_address] </li><...
 
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ReTweet: Key Take-Aways from Twitter Boot Camp

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Sarah Milstein at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

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Transcript of "ReTweet: Key Take-Aways from Twitter Boot Camp"

  1. 1. ReTweet: Key Take-aways <ul><li>Sarah Milstein </li></ul><ul><li>@SarahM </li></ul><ul><li>@TweetReport </li></ul>
  2. 2. <ul><li>Has Twitter jumped the shark? </li></ul>
  3. 3. WTF? <ul><li>olivehues Twitter = wild west. All the &quot;experts&quot; have differing opinions. Brands vs idv. Serious vs. Funny. Ctrl your message vs empower. #OTBC </li></ul>
  4. 4. <ul><li>erictpeterson &quot;Social Media is not about you. It's about how you can add value to the communities you're a part of.&quot; (via @timoreilly at #otbc) </li></ul>Add value
  5. 5. <ul><li>bevisible don't just mindlessly pass-on what you think is interesting, do research and make it easy for people to read it #otbc </li></ul>Think about your readers
  6. 6. <ul><li>MichaelBarrs Tim O'Reilly says it's important to research tweets....I didn't research that. #OTBC </li></ul>Have a personality
  7. 7. <ul><li>ronaldbradford Find employees that have the knowledge and expertise to plug into the network. Find the digital curators. @steverubel at #OTBC </li></ul>Tap the Twitter lovers
  8. 8. <ul><li>ronaldbradford Zappos Employee tweet policy. Be real and use your best judgment. @zappos at #OTBC </li></ul>Have a human policy
  9. 9. <ul><li>SBrownCCI #otbc. Where can we plug in laptops? and when? </li></ul>Sidebar: expect spontaneous community
  10. 10. <ul><li>GeekGirlCamp Know your starting point, create a plan, define your goals for using Twitter (cust service, broadcast, news, biz dev) @Beth Harte #OTBC </li></ul>Have a strategy
  11. 11. <ul><li>14str8 Spend as much time researching on twitter as you do tweeting. via @CarriBugbee #otbc </li></ul>Listen. Listen. Listen.
  12. 12. <ul><li>taskwun People want to connect with people, not companies or brands. Humanize your twitter approach. (via @twittermoms) #otbc </li></ul>Take the opportunity to be human
  13. 13. <ul><li>GeekGirlCamp Interact with your community if you are in one - Answer questions! Answer praises! Ask questions! Monitor your mentions! @wholefoods #OTBC </li></ul><ul><li>meadonmanhattan Marla's presentation is like a good feed: she has humor, sound bytes, RTs, gifts, content, varied pace. Like it. #otbc </li></ul>Humans hold conversations
  14. 14. <ul><li>14str8 Think in terms of the passion you create, not in terms of the page clicks you generate. via @erictpeterson #otbc </li></ul>Humans are passionate
  15. 15. <ul><li>RonHogan #otbc @ericmueller: 80 percent of the traffic to Flashlight Worthy Books comes from @flwbooks & other Twitter links </li></ul>Measure data important to you
  16. 16. <ul><li>dwag29 Use Twitter to achieve higher purpose of your business, not just sell products @zappos # otbc </li></ul>Think big
  17. 17. Sarah Milstein <ul><li>@SarahM </li></ul><ul><li>@TweetReport (Twitter resources) </li></ul><ul><li>[email_address] </li></ul><ul><li>http://sarahmilstein.com </li></ul>

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