ReTweet: Key Take-Aways from Twitter Boot Camp

ReTweet: Key Take-aways
Sarah Milstein
@SarahM
@TweetReport

Has Twitter jumped the shark?

WTF?
olivehues Twitter = wild west. All the "experts" have differing opinions. Brands vs idv. Serious vs. Funny. Ctrl your message vs empower. #OTBC

erictpeterson "Social Media is not about you. It's about how you can add value to the communities you're a part of." (via @timoreilly at #otbc)
Add value

bevisible don't just mindlessly pass-on what you think is interesting, do research and make it easy for people to read it #otbc
Think about your readers

MichaelBarrs Tim O'Reilly says it's important to research tweets....I didn't research that. #OTBC
Have a personality

ronaldbradford Find employees that have the knowledge and expertise to plug into the network. Find the digital curators. @steverubel at #OTBC
Tap the Twitter lovers

ronaldbradford Zappos Employee tweet policy. Be real and use your best judgment. @zappos at #OTBC
Have a human policy

SBrownCCI #otbc. Where can we plug in laptops? and when?
Sidebar: expect spontaneous community

GeekGirlCamp Know your starting point, create a plan, define your goals for using Twitter (cust service, broadcast, news, biz dev) @Beth Harte #OTBC
Have a strategy

14str8 Spend as much time researching on twitter as you do tweeting. via @CarriBugbee #otbc
Listen. Listen. Listen.

taskwun People want to connect with people, not companies or brands. Humanize your twitter approach. (via @twittermoms) #otbc
Take the opportunity to be human

GeekGirlCamp Interact with your community if you are in one - Answer questions! Answer praises! Ask questions! Monitor your mentions! @wholefoods #OTBC
meadonmanhattan Marla's presentation is like a good feed: she has humor, sound bytes, RTs, gifts, content, varied pace. Like it. #otbc
Humans hold conversations

14str8 Think in terms of the passion you create, not in terms of the page clicks you generate. via @erictpeterson #otbc
Humans are passionate

RonHogan #otbc @ericmueller: 80 percent of the traffic to Flashlight Worthy Books comes from @flwbooks & other Twitter links
Measure data important to you

dwag29 Use Twitter to achieve higher purpose of your business, not just sell products @zappos # otbc
Think big

Sarah Milstein
@SarahM
@TweetReport (Twitter resources)
[email_address]
http://sarahmilstein.com

ReTweet: Key Take-Aways from Twitter Boot Camp

by O'Reilly Media - Learning

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