ReTweet: Key Take-Aways from Twitter Boot Camp

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    ReTweet: Key Take-Aways from Twitter Boot Camp - Presentation Transcript

    1. ReTweet: Key Take-aways
      • Sarah Milstein
      • @SarahM
      • @TweetReport
      • Has Twitter jumped the shark?
    2. WTF?
      • olivehues Twitter = wild west. All the "experts" have differing opinions. Brands vs idv. Serious vs. Funny. Ctrl your message vs empower. #OTBC
      • erictpeterson "Social Media is not about you. It's about how you can add value to the communities you're a part of." (via @timoreilly at #otbc)
      Add value
      • bevisible don't just mindlessly pass-on what you think is interesting, do research and make it easy for people to read it #otbc
      Think about your readers
      • MichaelBarrs Tim O'Reilly says it's important to research tweets....I didn't research that. #OTBC
      Have a personality
      • ronaldbradford Find employees that have the knowledge and expertise to plug into the network. Find the digital curators. @steverubel at #OTBC
      Tap the Twitter lovers
      • ronaldbradford Zappos Employee tweet policy. Be real and use your best judgment. @zappos at #OTBC
      Have a human policy
      • SBrownCCI #otbc. Where can we plug in laptops? and when?
      Sidebar: expect spontaneous community
      • GeekGirlCamp Know your starting point, create a plan, define your goals for using Twitter (cust service, broadcast, news, biz dev) @Beth Harte #OTBC
      Have a strategy
      • 14str8 Spend as much time researching on twitter as you do tweeting. via @CarriBugbee #otbc
      Listen. Listen. Listen.
      • taskwun People want to connect with people, not companies or brands. Humanize your twitter approach. (via @twittermoms) #otbc
      Take the opportunity to be human
      • GeekGirlCamp Interact with your community if you are in one - Answer questions! Answer praises! Ask questions! Monitor your mentions! @wholefoods #OTBC
      • meadonmanhattan Marla's presentation is like a good feed: she has humor, sound bytes, RTs, gifts, content, varied pace. Like it. #otbc
      Humans hold conversations
      • 14str8 Think in terms of the passion you create, not in terms of the page clicks you generate. via @erictpeterson #otbc
      Humans are passionate
      • RonHogan #otbc @ericmueller: 80 percent of the traffic to Flashlight Worthy Books comes from @flwbooks & other Twitter links
      Measure data important to you
      • dwag29 Use Twitter to achieve higher purpose of your business, not just sell products @zappos # otbc
      Think big
    3. Sarah Milstein
      • @SarahM
      • @TweetReport (Twitter resources)
      • [email_address]
      • http://sarahmilstein.com
    4.  

    + O'Reilly Media - LearningO'Reilly Media - Learning, 5 months ago

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    Sarah Milstein at O'Reilly's Twitter Boot Camp, Jun more

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