Measuring Twitter <ul><li>Eric T. Peterson </li></ul><ul><li>Twitalyzer </li></ul>
@eric T peterson
@ericpeterson
We’re Increasingly Seeing the Value in Twitter
 
Measuring “Value” from Twitter is  Hard
Traditional Tools Fall Short
Tweets ≠ Page Views
So What Can We Do?
THINK DIFFERENT
We Need New Measures of Influence …
We Need New Measures of Influence …
We Need New Measures of Influence …
…  and New Measures for Products, Companies, and Brands!
New Ways to Explore Audiences …
…  and Metrics Relevant to the Medium!
We May Even Need to Redefine “ROI”
 
The Audience (and Opportunity) is Huge
… and is Going to Keep Growing
But at the End of the Day Twitter is People
People You Can Reach Out To …
(Or Not)
Special Offer for O’Reilly Attendees! TWITALYZER.COM/OREILLY
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Measuring Twitter

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Eric T. Peterson at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City

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Measuring Twitter

  1. 1. Measuring Twitter <ul><li>Eric T. Peterson </li></ul><ul><li>Twitalyzer </li></ul>
  2. 2. @eric T peterson
  3. 3. @ericpeterson
  4. 4. We’re Increasingly Seeing the Value in Twitter
  5. 6. Measuring “Value” from Twitter is Hard
  6. 7. Traditional Tools Fall Short
  7. 8. Tweets ≠ Page Views
  8. 9. So What Can We Do?
  9. 10. THINK DIFFERENT
  10. 11. We Need New Measures of Influence …
  11. 12. We Need New Measures of Influence …
  12. 13. We Need New Measures of Influence …
  13. 14. … and New Measures for Products, Companies, and Brands!
  14. 15. New Ways to Explore Audiences …
  15. 16. … and Metrics Relevant to the Medium!
  16. 17. We May Even Need to Redefine “ROI”
  17. 19. The Audience (and Opportunity) is Huge
  18. 20. … and is Going to Keep Growing
  19. 21. But at the End of the Day Twitter is People
  20. 22. People You Can Reach Out To …
  21. 23. (Or Not)
  22. 24. Special Offer for O’Reilly Attendees! TWITALYZER.COM/OREILLY

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