Measuring Twitter
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Measuring Twitter - Presentation Transcript
- Measuring Twitter
- Eric T. Peterson
- Twitalyzer
- @eric T peterson
- @ericpeterson
- We’re Increasingly Seeing the Value in Twitter
- Measuring “Value” from Twitter is Hard
- Traditional Tools Fall Short
- Tweets ≠ Page Views
- So What Can We Do?
- THINK DIFFERENT
- We Need New Measures of Influence …
- We Need New Measures of Influence …
- We Need New Measures of Influence …
- … and New Measures for Products, Companies, and Brands!
- New Ways to Explore Audiences …
- … and Metrics Relevant to the Medium!
- We May Even Need to Redefine “ROI”
- The Audience (and Opportunity) is Huge
- … and is Going to Keep Growing
- But at the End of the Day Twitter is People
- People You Can Reach Out To …
- (Or Not)
- Special Offer for O’Reilly Attendees! TWITALYZER.COM/OREILLY
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O'Reilly Media - Learning, 5 months ago
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Eric T. Peterson at O'Reilly's Twitter Boot Camp, J more
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