Listening for Opportunities

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Helen Ross at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

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Listening for Opportunities

  1. 1. Listening for opportunities on twitter from the annals of @AdBroad
  2. 2. The four stages of twitter: as diagnosed by @ jasonhiner true twitter tales from @Adbroad
  3. 3. 1. Incredulity true twitter tales from @Adbroad
  4. 4. Futureman, courtesy Dave Wilkie, @jetpacks true twitter tales from @Adbroad
  5. 5. 2. Aha!
  6. 6. 3. Hey, I’ve got something to post! true twitter tales from @Adbroad
  7. 7. 4. Thinking in 140 characters true twitter tales from @Adbroad
  8. 8. Your brand is being defined by what others are saying about it 14 % consumers trust recommendations from ads; 78% trust recs from friends true twitter tales from @Adbroad
  9. 9. (or not saying about it) on multiple channels you can’t control true twitter tales from @Adbroad
  10. 10. Business reputations that take years and millions to build can now be undone by a single tweet. true twitter tales from @Adbroad
  11. 11. That’s why it’s so important to listen true twitter tales from @Adbroad
  12. 12. Brand benefits of listening: true twitter tales from @Adbroad
  13. 13. Discover evangelists who can rally crowds for you. true twitter tales from @Adbroad
  14. 14. Increase brand equity by building reputation for being attentive. true twitter tales from @Adbroad
  15. 15. true twitter tales from @Adbroad
  16. 16. Take advantage of unique opportunities to promote. true twitter tales from @Adbroad
  17. 17. Do real time research. true twitter tales from @Adbroad
  18. 18. There are lots of ways to search twitter. true twitter tales from @Adbroad
  19. 19. Start with search.twitter.com true twitter tales from @Adbroad
  20. 20. Google search tools true twitter tales from @Adbroad
  21. 21. true twitter tales from @Adbroad
  22. 22. true twitter tales from @Adbroad
  23. 23. true twitter tales from @Adbroad
  24. 24. It matters less which tool you use, matters that you use one (or more) true twitter tales from @Adbroad
  25. 25. What to search for: <ul><li>• your name • your competitors’ names• your category • your product, services, event names • CEO or well-known personalities associated with your organization • brands and taglines • URLs for your blog, web site, online communities • industry terms or other phrases • your strengths and weaknesses. </li></ul>true twitter tales from @Adbroad
  26. 26. Don’t hide from bad news true twitter tales from @Adbroad
  27. 27. Turn lemons true twitter tales from @Adbroad
  28. 28. into lemonade true twitter tales from @Adbroad
  29. 29. in customized flavors true twitter tales from @Adbroad
  30. 30. The first tweet is the hardest true twitter tales from @Adbroad
  31. 31. But it’s okay if your first post isn’t exactly right. true twitter tales from @Adbroad
  32. 32. Have patience. Social media takes time. Like any worthwhile relationship. true twitter tales from @Adbroad
  33. 33. helen klein ross @AdBroad [email_address] SupportingCharacters.com

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