Listening for Opportunities

Listening for opportunities on twitter from the annals of @AdBroad

The four stages of twitter: as diagnosed by @ jasonhiner true twitter tales from @Adbroad

1. Incredulity true twitter tales from @Adbroad

Futureman, courtesy Dave Wilkie, @jetpacks true twitter tales from @Adbroad

2. Aha!

3. Hey, I’ve got something to post! true twitter tales from @Adbroad

4. Thinking in 140 characters true twitter tales from @Adbroad

Your brand is being defined by what others are saying about it 14 % consumers trust recommendations from ads; 78% trust recs from friends true twitter tales from @Adbroad

(or not saying about it) on multiple channels you can’t control true twitter tales from @Adbroad

Business reputations that take years and millions to build can now be undone by a single tweet. true twitter tales from @Adbroad

That’s why it’s so important to listen true twitter tales from @Adbroad

Brand benefits of listening: true twitter tales from @Adbroad

Discover evangelists who can rally crowds for you. true twitter tales from @Adbroad

Increase brand equity by building reputation for being attentive. true twitter tales from @Adbroad

true twitter tales from @Adbroad

Take advantage of unique opportunities to promote. true twitter tales from @Adbroad

Do real time research. true twitter tales from @Adbroad

There are lots of ways to search twitter. true twitter tales from @Adbroad

Start with search.twitter.com true twitter tales from @Adbroad

Google search tools true twitter tales from @Adbroad

It matters less which tool you use, matters that you use one (or more) true twitter tales from @Adbroad

What to search for:
• your name • your competitors’ names• your category • your product, services, event names • CEO or well-known personalities associated with your organization • brands and taglines • URLs for your blog, web site, online communities • industry terms or other phrases • your strengths and weaknesses.

Don’t hide from bad news true twitter tales from @Adbroad

Turn lemons true twitter tales from @Adbroad

into lemonade true twitter tales from @Adbroad

in customized flavors true twitter tales from @Adbroad

The first tweet is the hardest true twitter tales from @Adbroad

But it’s okay if your first post isn’t exactly right. true twitter tales from @Adbroad

Have patience. Social media takes time. Like any worthwhile relationship. true twitter tales from @Adbroad

helen klein ross @AdBroad [email_address] SupportingCharacters.com

Listening for Opportunities

by O'Reilly Media - Learning

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