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Flashlight Worthy Case Study
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Flashlight Worthy Case Study

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Eric Mueller at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

Eric Mueller at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

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Flashlight Worthy Case Study Flashlight Worthy Case Study Presentation Transcript

    • Eric Mueller
    • (@EricMueller)
    Flashlight Worthy @FLWbooks
  • Quick Overview
    • 2 of us
    • Launched March 2008
    • Just over 6 months on Twitter
    • 63,000+ followers
    • Six ways we grow
  •  
  •  
  •  
  • Six Ways We Grow (And You Can, Too)
  • Six Ways We Grow (And You Can, Too)
    • Finding and following “book people”
  • Six Ways We Grow (And You Can, Too)
    • Finding and following “book people”
    • Shorty Awards
  • Shorty Effect 2,700 followers
  • Shorty Effect 13,000 followers January voting
  • Shorty Effect 23,500 followers January voting February ceremony
  • @FLWbooks Followers 61,000 book lovers
  • Six Ways We Grow (And You Can, Too)
    • Finding and following “book people”
    • Shorty Awards
    • Conversation and Retweets
    • an engaged audience
    • (a rich conversation)
    • =
    • incredible CTR
  •  
  •  
  •  
  •  
  •  
  •  
  • Six Ways We Grow (And You Can, Too)
    • Finding and following “book people”
    • Shorty Awards
    • Conversation and Retweets
    • User-generated content
  • “ 21 Great Books with Just-As-Great Movie Versions”
  • Six Ways We Grow (And You Can, Too)
    • Finding and following “book people”
    • Shorty Awards
    • Conversation and Retweets
    • User-generated content
    • Twitter embedded in site
  •  
  • Six Ways We Grow (And You Can, Too)
    • Finding and following “book people”
    • Shorty Awards
    • Conversation and Retweets
    • Twitter embedded in site
    • User-generated content
    • Find Us (WeFollow, MrTweet)
  • Six Ways We Grow (And You Can, Too)
    • Finding and following “book people”
    • Shorty Awards
    • Conversation and Retweets
    • Twitter embedded in site
    • User-generated content
    • Find Us (WeFollow, MrTweet)
    • Eric Mueller
    • (@EricMueller)
    Flashlight Worthy @FLWbooks
  •  
  • Daily Operations
  •  
  •