Flashlight Worthy Case Study

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Eric Mueller at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

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  • Flashlight Worthy Case Study

    1. 1. <ul><li>Eric Mueller </li></ul><ul><li>(@EricMueller) </li></ul>Flashlight Worthy @FLWbooks
    2. 2. Quick Overview <ul><li>2 of us </li></ul><ul><li>Launched March 2008 </li></ul><ul><li>Just over 6 months on Twitter </li></ul><ul><li>63,000+ followers </li></ul><ul><li>Six ways we grow </li></ul>
    3. 6. Six Ways We Grow (And You Can, Too)
    4. 7. Six Ways We Grow (And You Can, Too) <ul><li>Finding and following “book people” </li></ul>
    5. 8. Six Ways We Grow (And You Can, Too) <ul><li>Finding and following “book people” </li></ul><ul><li>Shorty Awards </li></ul>
    6. 9. Shorty Effect 2,700 followers
    7. 10. Shorty Effect 13,000 followers January voting
    8. 11. Shorty Effect 23,500 followers January voting February ceremony
    9. 12. @FLWbooks Followers 61,000 book lovers
    10. 13. Six Ways We Grow (And You Can, Too) <ul><li>Finding and following “book people” </li></ul><ul><li>Shorty Awards </li></ul><ul><li>Conversation and Retweets </li></ul>
    11. 14. <ul><li>an engaged audience </li></ul><ul><li>(a rich conversation) </li></ul><ul><li>= </li></ul><ul><li>incredible CTR </li></ul>
    12. 21. Six Ways We Grow (And You Can, Too) <ul><li>Finding and following “book people” </li></ul><ul><li>Shorty Awards </li></ul><ul><li>Conversation and Retweets </li></ul><ul><li>User-generated content </li></ul>
    13. 22. “ 21 Great Books with Just-As-Great Movie Versions”
    14. 23. Six Ways We Grow (And You Can, Too) <ul><li>Finding and following “book people” </li></ul><ul><li>Shorty Awards </li></ul><ul><li>Conversation and Retweets </li></ul><ul><li>User-generated content </li></ul><ul><li>Twitter embedded in site </li></ul>
    15. 25. Six Ways We Grow (And You Can, Too) <ul><li>Finding and following “book people” </li></ul><ul><li>Shorty Awards </li></ul><ul><li>Conversation and Retweets </li></ul><ul><li>Twitter embedded in site </li></ul><ul><li>User-generated content </li></ul><ul><li>Find Us (WeFollow, MrTweet) </li></ul>
    16. 26. Six Ways We Grow (And You Can, Too) <ul><li>Finding and following “book people” </li></ul><ul><li>Shorty Awards </li></ul><ul><li>Conversation and Retweets </li></ul><ul><li>Twitter embedded in site </li></ul><ul><li>User-generated content </li></ul><ul><li>Find Us (WeFollow, MrTweet) </li></ul>
    17. 27. <ul><li>Eric Mueller </li></ul><ul><li>(@EricMueller) </li></ul>Flashlight Worthy @FLWbooks
    18. 29. Daily Operations

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