Flashlight Worthy Case Study

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    Flashlight Worthy Case Study - Presentation Transcript

      • Eric Mueller
      • (@EricMueller)
      Flashlight Worthy @FLWbooks
    2. Quick Overview
      • 2 of us
      • Launched March 2008
      • Just over 6 months on Twitter
      • 63,000+ followers
      • Six ways we grow
    3.  
    4.  
    5.  
    6. Six Ways We Grow (And You Can, Too)
    7. Six Ways We Grow (And You Can, Too)
      • Finding and following “book people”
    8. Six Ways We Grow (And You Can, Too)
      • Finding and following “book people”
      • Shorty Awards
    9. Shorty Effect 2,700 followers
    10. Shorty Effect 13,000 followers January voting
    11. Shorty Effect 23,500 followers January voting February ceremony
    12. @FLWbooks Followers 61,000 book lovers
    13. Six Ways We Grow (And You Can, Too)
      • Finding and following “book people”
      • Shorty Awards
      • Conversation and Retweets
      • an engaged audience
      • (a rich conversation)
      • =
      • incredible CTR
    15.  
    16.  
    17.  
    18.  
    19.  
    20.  
    21. Six Ways We Grow (And You Can, Too)
      • Finding and following “book people”
      • Shorty Awards
      • Conversation and Retweets
      • User-generated content
    22. “ 21 Great Books with Just-As-Great Movie Versions”
    23. Six Ways We Grow (And You Can, Too)
      • Finding and following “book people”
      • Shorty Awards
      • Conversation and Retweets
      • User-generated content
      • Twitter embedded in site
    24.  
    25. Six Ways We Grow (And You Can, Too)
      • Finding and following “book people”
      • Shorty Awards
      • Conversation and Retweets
      • Twitter embedded in site
      • User-generated content
      • Find Us (WeFollow, MrTweet)
    26. Six Ways We Grow (And You Can, Too)
      • Finding and following “book people”
      • Shorty Awards
      • Conversation and Retweets
      • Twitter embedded in site
      • User-generated content
      • Find Us (WeFollow, MrTweet)
      • Eric Mueller
      • (@EricMueller)
      Flashlight Worthy @FLWbooks
    28.  
    29. Daily Operations
    30.  
    31.  

    + O'Reilly Media - LearningO'Reilly Media - Learning, 7 months ago

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    Eric Mueller at O'Reilly's Twitter Boot Camp, June more

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