Driving Positive ROI on Twitter
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Driving Positive ROI on Twitter - Presentation Transcript
- Driving Positive ROI on Twitter
- Mike Volpe (@mvolpe)
- VP Inbound Marketing
- @HubSpot
- “ Forget the numbers. Just be interesting.” Source: www.HubSpot.tv interview
- Time to listen, tweet, respond
- Time to publish interesting content
- Being Interesting Drives ROI http://twitter.com/jennalyns/statuses/2042601450
- Value Beyond 140 Characters
- Traffic to your website
- Buzz & spreading your content
- Inbound links (for SEO)
- Increased brand recognition
- Leads and sales
- Website Traffic Source: HubSpot software running on Blog.HubSpot.com
- Buzz & Content Spreading 1,083 540 426 10,839 42 Source: Search.Twitter.com
- Inbound Links (SEO) Links to Blog.HubSpot.com Source: HubSpot software running on Blog.HubSpot.com
- Brand Recognition Source: www.TweetVolume.com
- Twitter Grader – Measures Authority
- Leads and Sales
- Top 10 source of traffic to HubSpot.com
- >5% conversion rate from visitor to lead
- “ Normal” conversion rate from lead to sale
- Thousands of dollars / month in lead value
- Mike Volpe (@mvolpe)
- VP Inbound Marketing
- @HubSpot
- These slides – http://tinyurl.com/061509mvolpe
- Twitter Grader – http://Twitter.Grader.com
- State of the Twittersphere 6/09 Report – http://bit.ly/sotwitter
- Using Twitter for Marketing & PR Webinar – www.HubSpot.com/twitter-for-marketing
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O'Reilly Media - Learning, 5 months ago
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Mike Volpe at O'Reilly's Twitter Boot Camp, June 15 more
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