Driving Positive ROI on Twitter

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Mike Volpe at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

Mike Volpe at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

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  • 1. Driving Positive ROI on Twitter
    • Mike Volpe (@mvolpe)
    • VP Inbound Marketing
    • @HubSpot
  • 2. “ Forget the numbers. Just be interesting.” Source: www.HubSpot.tv interview
  • 3.
    • Time to listen, tweet, respond
    • Time to publish interesting content
    The “I” of Twitter ROI
  • 4. Being Interesting Drives ROI http://twitter.com/jennalyns/statuses/2042601450
  • 5. Value Beyond 140 Characters
  • 6.
    • Traffic to your website
    • Buzz & spreading your content
    • Inbound links (for SEO)
    • Increased brand recognition
    • Leads and sales
    The “R” of Twitter ROI
  • 7. Website Traffic Source: HubSpot software running on Blog.HubSpot.com
  • 8. Buzz & Content Spreading 1,083 540 426 10,839 42 Source: Search.Twitter.com
  • 9. Inbound Links (SEO) Links to Blog.HubSpot.com Source: HubSpot software running on Blog.HubSpot.com
  • 10. Brand Recognition Source: www.TweetVolume.com
  • 11. Twitter Grader – Measures Authority
  • 12. Leads and Sales
    • Top 10 source of traffic to HubSpot.com
    • >5% conversion rate from visitor to lead
    • “ Normal” conversion rate from lead to sale
    • Thousands of dollars / month in lead value
    Source: HubSpot software running on HubSpot.com
  • 13.
    • Mike Volpe (@mvolpe)
    • VP Inbound Marketing
    • @HubSpot
    • These slides – http://tinyurl.com/061509mvolpe
    • Twitter Grader – http://Twitter.Grader.com
    • State of the Twittersphere 6/09 Report – http://bit.ly/sotwitter
    • Using Twitter for Marketing & PR Webinar – www.HubSpot.com/twitter-for-marketing
    Thank You Additional Twitter Resources