Driving Positive ROI on Twitter

Driving Positive ROI on Twitter
Mike Volpe (@mvolpe)
VP Inbound Marketing
@HubSpot

“ Forget the numbers. Just be interesting.” Source: www.HubSpot.tv interview

Time to listen, tweet, respond
Time to publish interesting content
The “I” of Twitter ROI

Being Interesting Drives ROI http://twitter.com/jennalyns/statuses/2042601450

Value Beyond 140 Characters

Traffic to your website
Buzz & spreading your content
Inbound links (for SEO)
Increased brand recognition
Leads and sales
The “R” of Twitter ROI

Website Traffic Source: HubSpot software running on Blog.HubSpot.com

Buzz & Content Spreading 1,083 540 426 10,839 42 Source: Search.Twitter.com

Inbound Links (SEO) Links to Blog.HubSpot.com Source: HubSpot software running on Blog.HubSpot.com

Brand Recognition Source: www.TweetVolume.com

Twitter Grader – Measures Authority

Leads and Sales
Top 10 source of traffic to HubSpot.com
>5% conversion rate from visitor to lead
“ Normal” conversion rate from lead to sale
Thousands of dollars / month in lead value
Source: HubSpot software running on HubSpot.com

Mike Volpe (@mvolpe)
VP Inbound Marketing
@HubSpot
These slides – http://tinyurl.com/061509mvolpe
Twitter Grader – http://Twitter.Grader.com
State of the Twittersphere 6/09 Report – http://bit.ly/sotwitter
Using Twitter for Marketing & PR Webinar – www.HubSpot.com/twitter-for-marketing
Thank You Additional Twitter Resources

Driving Positive ROI on Twitter

by O'Reilly Media - Learning

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Driving Positive ROI on Twitter Presentation Transcript