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Interviews and Questionnaires
 

Interviews and Questionnaires

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    Interviews and Questionnaires Interviews and Questionnaires Presentation Transcript

    • Interviews and Questionnaires L.O: To construct interviews and questionnaires which will provide me with helpful information for my production work When you present your final evaluation (20% of project) you will need to reflect on how you made your decisions. Highest marks will be awarded to those who are able to talk in-depth about their target audience and how they have appealed to them. This means it is important that you devise effective and thoughtful questionnaires and interviews. THREE LESSONS MAX. FOR DEVISING AND CARRYING OUT THE QUESTIONNAIRES AND INTERVIEWS
    • Interviews and Questionnaires L.O: To construct interviews and questionnaires which will provide me with helpful information for my production work
      • TOP TIPS FOR QUESTIONNAIRES:
      • Only ask relevant and worthwhile questions – how frequently your target audience buys your product won’t really help you…
      • Break your product down into features and have a question regarding each feature, e.g. image, titles, fonts…
      • Ask questions about existing products. Put two or three products on your questionnaire and ask your audience to consider them when answering the questions.
      • Ask someone to check each question is user-friendly before carrying out your questionnaire (consider phrasing, tick-boxes, ranking/comparative questions, use of ‘other’ and a line for the answer etc…)
      • Aim for at least ten questions in the questionnaire.
      QUANTITATIVE DATA
    • Interviews and Questionnaires L.O: To construct interviews and questionnaires which will provide me with helpful information for my production work
      • TOP TIPS FOR INTERVIEWS:
      • Only ask open-ended questions – Why? How? What do you think..?
      • Aim for a 15 minute discussion – have about 6 questions/topic prompts.
      • The interviewee is not to write the answers; the interviewer can either record the interview and write up after / make notes during the interview / have someone with them who makes the notes.
      • Have existing products with you which you can discuss.
      • Consider the issue of representation.
      QUALITATIVE DATA
    • Audience Research Conclusions L.O: To reflect on your questionnaires and interviews and draw conclusions
      • Questionnaire
      • Explain the purpose of your questionnaire and what you hoped to find out from it.
      • Detail the process of coming up with your questionnaire – were there versions you discarded and questions that you improved on?
      • Why do you feel your final questionnaire was more appropriate?
      • Comment on the style of questions you used, response choices and the layout.
      • Write about your findings. Note those responses which confirmed your own preconceptions and comment on any that surprised you.
      • Introduce any statistics or figures that you can draw from your results – you can detail your results by using charts/ graphs etc if you like.
      TWO LESSONS MAX. FOR WRITING UP YOUR CONCLUSIONS
    • Audience Research Conclusions L.O: To reflect on your questionnaires and interviews and draw conclusions
      • Interviews
      • Explain what you hoped to achieve from your interviews and compare this with the questionnaire – how do the two methods differ and what different results did they provide?
      • Write about the nature of the questions you asked and the responses. Comment on the detail provided by this answers and the specific information given. Explain how this will be useful to you.
      • Comment on any interesting details shown by your interviews.
      TWO LESSONS MAX. FOR WRITING UP YOUR CONCLUSIONS
    • Audience Research Conclusions L.O: To reflect on your questionnaires and interviews and draw conclusions
      • Going forward…
      • Write about how both types of audience research will contribute to your product planning and design.
      • Refer to what motivates your target audience and comment on how your design will meet these requirements.
      • You must link your conclusions to theories.
      TWO LESSONS MAX. FOR WRITING UP YOUR CONCLUSIONS