FIRSTFare 2012 Piggybackr

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FIRSTFare 2012 Piggybackr

  1. 1. Learn how to fundraise better online
  2. 2. OUR TEAM Andrea Lo Keenahn Jung Fundraising since age 7 Coding professionally since age 16 1 yr on the ground research Founded Tandem - a gamified motivational app B.S. Business Admin, UC Berkeley Haas B.S. Comp Sci & Cog Sci, UC Berkeley
  3. 3. PROBLEMChelsea, age 12 $1 per bracelet 32 bracelets = $32
  4. 4. PROBLEM Michael, Age 17 High School in CA
  5. 5. PROBLEM Despite advances in technology… 1992 2002 2012
  6. 6. Fundraiser Ideas•  Grants •  Battle of the Bands •  Gold Outing •  Refreshment Stand •  Light bulb sales •  LAN Party •  Mini Carnival •  Sell School Pocket Calendars •  Cardboard Boat Race •  T-shirt Ads •  Car Wash •  Bake Sale •  Business Sponsors
  7. 7. Online Fundraising with •  Set up a team account •  Best Practices •  Q&A
  8. 8. OUR SOLUTIONWe’re a fundraising platform that teaches students how to raise money better & learn how to self-fund! With so many competing causes, people want to give to: 1.  Someone they know. (not parents) 2.  Someone who works hard.
  9. 9. 1. LEARN HOWPERFORM TANGIBLE TASKS USE OUR RESOURCES
  10. 10. 2 . G E T M O T I VAT E DEARN POINTS THROUGH EFFORT LEVEL UP BY APPLYING SKILLS WORK AS A TEAM
  11. 11. 3. RAISE MORECONNECT WITH FRIENDS & FAMILY INVOLVE BUSINESSES WITH A CLICK
  12. 12. 4 . P R O V I D E VA L U EHELP LOCAL TEAMS, SPONSORS, & COMPANIES MUTUALLY BENEFIT
  13. 13. The Importance of Effort
  14. 14. DONORS We surveyed 500 people: Most Important Factor When Giving to A Young Person? A.  What the Cause is B.  Who Else Gave C.  How the Money Will Be Spent D.  How Many People Will Benefit E.  They Are Working Hard
  15. 15. DONORSMost Important Factor When Giving to A Young Person? A.  What the Cause is B.  Who Else Gave C.  How the Money Will Be Spent D.  How Many People Will Benefit E.  They Are Working Hard
  16. 16. FA I L U R E #1 Reason Fundraisers Failed? •  People didn’t try! •  People didn’t ask! •  People just posted their fundraiser to Facebook.
  17. 17. Setting Up
  18. 18. Oregon Fundraising Directory
  19. 19. Create an Account 1 Per Team
  20. 20. Role of the Team Leader Keep Everyone on Track
  21. 21. Visit www.piggybackr.com
  22. 22. Step 1. Fill out Basic Info
  23. 23. Tell your Story Use your own words Use a compelling picture
  24. 24. Giving is Emotional Save the Cats Campaign! Vs
  25. 25. Choose a Good Picture Vs.
  26. 26. Step 2. Set your Goal
  27. 27. What’s realistic? $50,000 = $5,000/each $5,000 = $500/each Choose an achievable goal! You can always set it higher later.
  28. 28. Short deadlines = MORE URGENCY
  29. 29. Step 3. Provide Value
  30. 30. Making Sponsorships Paper-less
  31. 31. Choose a good range of sponsorship opportunities. Include High & Low
  32. 32. Make Sure They’re Things You Can Deliver On! Vs.
  33. 33. Step 4. Payment
  34. 34. Get Started
  35. 35. Sending Emails = IMPORTANT
  36. 36. People give when they are personally asked FACEBOOK Doesn’t COUNT Adults use EMAIL!
  37. 37. We Provide Templates
  38. 38. Dynamic Task List
  39. 39. Short Cuts for Team Leaders
  40. 40. Manage & Poke Team
  41. 41. Post Updates
  42. 42. Ask BUSINESSES
  43. 43. Link Your Website
  44. 44. Steve Jobs on Asking
  45. 45. Q&A
  46. 46. Questions? support@piggybackr.com Or Chat us

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