FIRSTFare 2012 How to market your awesomeness!

639 views
578 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
639
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

FIRSTFare 2012 How to market your awesomeness!

  1. 1. HOW TO MARKET YOUR AWESOMENESS!3 STEPS TO A SUCCESSFUL BUSINESS PLAN THAT WILL GET ATTENTION
  2. 2. Why do we need a plan? What is a business plan?  Sets the strategic direction of the team  Goals and call to action  Demonstrates teams ability to plan, organize and execute Is it important?  Yes, teams with good business plans are rewarded and awarded Can we get an award without a plan?  Doubtful, the judges are looking for a team’s ability to multi- task beyond the engineering
  3. 3. STEP 1: Identify the Teams Who is in charge? Who makes up the marketing team?  Team lead and successor  People who like to capture and display information, aren’t afraid of asking questions, persistent and organized What is their role?  Communicate the awesomeness of their FIRST Robotics team  Marketing & communications - photography, video, writing, PR, securing sponsorships, writing plan and project management What are the deliverables? What = Success?  Identify what the team is responsible for delivering and how to measure success  Business plan  Sponsor list  Collateral and documentation
  4. 4. Step 2: Writing the Plan Goals: what does the overall team want to accomplish?  Build a functioning robot  Increase sponsorships by 20%  Win the Chairmanship award  Sponsor 10 local teams Programs: how do you accomplish your goals?  Write down all the great ideas! And save them!!  Hold a bake sale fundraiser  Enter robot in local parade  Send a video to local businesses – future workforce says “hi” Timing: planning for & leveraging natural news  Holidays, school events, political events, FIRST events
  5. 5. Step 3: Implementing the Plan Where do you start?  The need to prioritize and focus  What can you realistically get done?  What programs make the biggest impact?  What programs need to be scrapped until next year?  The tactical timeline – your guide to success  Identify deadlines and create a work-back schedule  Identify all the “must attend” events  Identify all the “natural news” events  Identify weekly deliverables  Project management is critical, don’t wait until the last minute  Communicate to your entire team weekly  Weekly updates on progress
  6. 6. Business Plan – ON Team GOALS:  Compete at nationals  Win Chairmanship award  Sponsor 2 local teams  Secure more sponsors STRATEGIES/TACTICS  Document and capture teams progress through video  Create posters and flyers to help promote and highlight team’s success and people  Meet with local schools to educate them on the FIRST program to recruit for new teams  Identify local businesses and meet with them to secure additional funding, sponsorships, donations  Conduct pep-rally at school to get people excited about FIRST  Host car washes, bake sales, breakfasts, events  Identify and send information to local press  Conduct local business faire on future workforce  Meet with school districts and educate about first robotics  Make sure everybody on the team understands the rules for the chairmanship award  Pull in an advisory committee to provide guidance and accountability  Train team on messages and team stories  Create team book with photo’s and bios  Recruit new teams at local high school events, skate parks and teen hangouts
  7. 7. Timeline October:  February  Identify the team and assign roles  BUILD THE ROBOT  Write business plan  Videotape building the robot November  Conduct community fundraiser with robot prototype  Identify local sponsors  SEND ROBOT OFF  Create video  Host breakfast  March December  Compete at Oregon 10th Anniversary FIRST Regionals  Holiday craft fundraiser of team mom’s  Win Chairmanship award  ON Team sponsors local toy drive, senior  Video, pictures, pitch success story center, community activism  Conduct fundraising activity  Pitch story of team and interesting members or accomplishments  April January  Head to Nationals and WIN!  BUILD THE ROBOT  Conduct interviews with KGW and MTV  Pitch story to school newspaper  HUGE party to celebrate Oregon’s success  Videotape the robot being built and the  May team members  Conduct local fundraising activity
  8. 8. MAKING YOUR PLAN POP! Presentation is important  Binder, book, bound paper Hard copies please  Website needs to be displayed in the binder Presenters need to be prepared  Team training – everybody needs to know the plan and messages THINK BIG>DO BIG!

×