Lucy's OCVA Presentation

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  • I’m Lucy Gibson, Public Relations Director for Oregon Coast Visitors Association (OCVA). We are The People’s Coast! When I say “we”, that is just what I mean….Our OCVA staff also includes Rebecah Lutz, Executive Director and Valencia McNatt, Visitor Services Representative.
  • We continue to focus on driving overnight visitors to all 363 miles of the Oregon coast by continuing to build on the brand positioning of “The People’s Coast”. The goals of the brand campaign are to increase the visitor’s awareness of the Oregon coast, increase visitor inquiries, website traffic and visitor engagement through advertising, our website and social media.
  • Here are some examples of The People’s Coast ads.
  • Here is an example of a recent co-op ad.
  • We are very happy to announce the release of our brand new Oregon Coast Visitor Guide”. This new guide is now the official fulfillment piece for all visitor requests for Oregon Coast information. If you have not received a supply of the new Oregon Coast fulfillment piece and would like to, please contact our office to place your order. Just email Fun@ThePeoplesCoast.com
  • From July 1, 2011 – March 31, 2012 we have had just over 1.35 million Page Views!
  • This March, we direct emailed our newsletter to just over 20,000 subscribers. Of those 20,000, we had a read rate of 28.7%
  • And, we ARE! As of May 1, 2012 we had 2,800 Followers.
  • Since last year’s conference, we have increased the number of people who like us by just over 30,000! We believe this is a combined result of our partnership with Travel Oregon’s Facebook campaigns, posting creative and fun content, and encouraging engagement.
  • We regularly send out story ideas and pitches to the folks in our database media group, Travel Oregon and other outlets. These are put together from information we receive from our members & partners along the coast. We also host three media trips each year, one in each of the coastal regions – North, Central & South
  • These are just a few examples of recent media coverage the Coast received that are direct results of press trip FAM tours and pitches.
  • South Coast Tours LLC – Based in Gold Beach Offering guided Kayak paddling and fishing tours on the southern Oregon Coast. South Coast Tours offers fully equipped 2.5 hour and 4.5 hour 4 person trips in both freshwater and in the Pacific Ocean when nature allows.  There are many lakes and rivers to choose from on the Wild Rivers Coast from Floras Lake near Port Orford down to the beautiful Chetco and Winchuck rivers near the California border.  Come paddle out to Oregon's first marine reserve and protected area at Redfish Rocks Marine Research Reserve and Protected Area near Humbug Mountain just south of Port Orford.  Offering tours from Coos Bay to Brookings.
  • Highlife Adventures – Warrenton – Opening June 1, 2012 Rise above it all on a zip line tour at High Life Adventures. The new zip line park is the first of its kind on the Oregon Coast and is located in Warrenton, just a few miles south of Astoria. Soar like an eagle through the trees and over a lake while zipping your way around the 35-acre property. Tour options range from 5 lines to 8 lines and average 2–3 hours to complete.
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  • Lucy's OCVA Presentation

    1. 1. OREGON COAST THE PEOPLE’S COASTVISITTHEOREGONCOAST.COM
    2. 2. THE PEOPLE’S COAST The People’s Coast Region covers all 363 miles of Oregon’s Pacific Coast Scenic Byway – All American Road from Astoria to Brookings-Harbor. Coastal Counties include: Clatsop, Tillamook, Lincoln, Coos, Curry And the coastal portions of Lane and Douglas
    3. 3. WHAT WE DO• We continue to focus on driving overnight visitors to all 363 miles of the Oregon coast by continuing to build on the brand positioning of “The People’s Coast”.• The goals of the brand campaign are to increase the visitor’s awareness of the Oregon coast, increase visitor inquiries, website traffic and visitor engagement through advertising, our website and social media.
    4. 4. PRINT & ONLINE ADVERTISING
    5. 5. CO-OP PRINT ADVERTISING
    6. 6. NEW OREGON COAST VISITOR• GUIDE! Serves as both a lure piece and informational guide with practical resource information• New engaging design reflecting the OCVA brand platform• Showcases the beauty of the Oregon Coast with stunning photography• Inspirational feature stories that put the visitor right into the experience of being at the coast• Itineraries for specific trip ideas• Highlights People from The People’s Coast
    7. 7. VISITTHEOREGONCOAST.COM
    8. 8. CONSUMER E-NEWSLETTER
    9. 9. WE HAVE THE FEELING WE ARE BEING FOLLOWED!
    10. 10. HOW DO YOU “LIKE” US NOW?
    11. 11. PR/MEDIA OUTREACH 2012 NORTH COAST PRESS TRIP
    12. 12. MEDIA COVERAGE Horizon Air Magazine
    13. 13. WHAT’S NEW.…South Coast Tours – Guided Paddling & Kayak Fishing
    14. 14. …and EXCITING! Highlife Adventures Zip Line Park
    15. 15. THE END VISITTHEOREGONCOAST.COM

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