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OREA Young Professionals Network
Every 8 Seconds Someone Turns 65
© Ontario Real Estate Association
OREA Member Profile (2010)
© Ontario Real Estate Association
Connecting Members with Members
© Ontario Real Estate Association
What is a YPN?
• Member driven
• Encourages involvement in four core areas:
1. REALTOR® associations
2. Real estate indust...
New Members & Mature Members
© Ontario Real Estate Association
Benefits for OREA
• New generation of leaders
– Increase the number under 40
• Representation of all members
– Understand ...
YPN Mandate
© Ontario Real Estate Association
© Ontario Real Estate Association
Chair
Membership
Events
Education
Communication
Leadership
Mentoring
Social
Networking
P...
Social Media Best Practices
© Ontario Real Estate Association
New Generation of REALTORS®
“The amount of content
we have c...
facebook.com/oreaypn
oreablog.com
© Ontario Real Estate Association
#oreaypn
youtube.com/oreainfo
facebook.com/oreaypn
ypn@orea.com
OREA YPN
OREA YPN
OREA YPN
OREA YPN
OREA YPN
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OREA YPN

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The mandate of the Ontario Real Estate Association’s Young Professionals Network (YPN) is to:

• Provide young professionals with a voice and link to their provincial association.

• Facilitate opportunities for involvement in association leadership through education and networking.

• Encourage participation in the association’s activities and committees.

• Enable young professionals with an opportunity to connect with each other and tap into valuable resources that will help them succeed in business.

• Assist OREA with identifying and delivering services to address the unique needs of young professionals and new members.

Published in: Career, Business, Real Estate
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  • Every 8 seconds in North America someone turns 65 years of age.By 2015, there will be more people leaving the work force then entering. Generation X and Y will also start to outnumber baby boomers in the work force.What does this mean for OREA?
  • According to OREA’s 2010 Member Profile Study over eight out of ten REALTORS® were 40 years of age or older. 42% of those members are over the age of 55.Only 15% of OREA’s membership (roughly 7,500 REALTORS®) are under the age of 40.When we look forward over the next 10 years, a significant portion of the membership, 42%, will reach the average of retirement and a demographic shift will begin to occur in OREA’s membership.For the future viability of our association, it is imperative that the association be responsive to the needs of young members and begins to groom our next generation of leaders.
  • As you can see, young professionals are the future of the real estate industry. However, in a field where the average age is over 50, younger real estate practitioners strive for a way to connect with each other and tap into valuable resources that will help them succeed in business. For this reason, Babarba Sukkau, the youngest female to become OREA President, created a Young Professionals Network.
  • A YPN is a member-driven organization that helps new REALTORS® excel by giving them the tools and encouragement to become involved in four core areas: REALTOR® associations. We want to encourage new and young professionals to attend REALTOR® conferences and pursue leadership roles with their local, provincial, and national associations.Real estate industry. We want new members to take an active role in policy discussions and advocacy issues; be informed about the latest industry news and trends.Peer-to-Peer. We want to provide opportunity for networking and learning by attending events, participating in online communication, and seeking out mentoring opportunities.Community. We want to help new REALTORS® become exceptional members of their community by demonstrating a high level of professionalism and volunteering for causes they feel passionate about.
  • OREA’s YPN has is designed to pave the way to success for all new members, regardless of age. Furthermore, there is a very an important role that mature members of our association will play through mentoring of new members. All segments of our membership will work together to ensure the not only the YPN’s success but also OREA’s long term success.I’ll now discuss some of the benefits OREA will derive its Young Professionals Network.
  • When young members get involved, organized real estate harvests rewards. There are currently more than 100 REALTOR® YPN organizations in the United States. Here are some YPN benefits noted by their organizations: New generation of leaders. We have an opportunity to cultivate the next generation of organized real estate leadership. How many of our real estate boards and associations, including the OREA and CREA, can say that say that half of their Board of Directors are under the age of 40? The answer is none. In fact, many won’t even have a sole Director under 40.Representation of all members. We can ensure OREA’s interests are well-represented among all age groups and experience levels by understanding their unique needs. For example, our products and services may be more customized in the future to serve the needs to members at different stages in their careers.Tap into new ideas and fresh perspectives. Our industry is going through rapid change driven by the economy, demographics, culture and consumers. Younger generations offer unique perspectives to meet the changing demands in the real estate industry.
  • With these goals and benefits in mind, the OREA Board of Directors approved the following mandate for OREA’s YPN which summarizes many of the points I have covered during this presentation.
  • OREA’s YPN Chair is Amie Ferris, who is also the President of the Simcoe and District Real Estate Board.Our Vice-Chair is Jennifer Aunger, who many of you know is daughter of our Past President, Pauline Aunger and a member of the Rideau-St Lawrence Real Estate Board.The YPN also has several committees working on membership, events and education, communication, leadership and mentoring, and social networking.And on the subject of social networking, the YPN is already using technology extensively. To tell you more about the YPN’s social networking activities I will now turn the presentation over to Georgia.
  • WMV
  • Here’s an Interesting fact for you: “The amount of content we have created from the beginning of time to 2003 is now being replicated every 48 hours.” We are living through a massive culture shift.With this in mind, we have structured our communication in a way that appeals to the new generation of REALTORS®.
  • To sign-up for the OREA YPN, you can go to facebook.com/oreaypn & prior to liking the page, you’ll be greeted with a simple form (via iFrame). This will have them sign up to the YPN mailing list so they will be notified of upcoming OREA YPN events.
  • The YPN Kick-off event is happening during the OREA Leadership Conference. It is on Tuesday February 28th from 4-5pm. REALTORS® can RSVP on Facebook. (facebook.com/oreaypn  events tab).Tim Lee has asked if canes are allowed and if Geritol will be readily available?
  • The same sign up form you saw on Facebook can be found on the OREA YPN section of the OREA blog. (oreablog.com/category/orea-ypn).
  • The latest blog post in the OREA YPN section showcases our YPN committee members who will also be the bloggers of this section. Every Tuesday, you will see a new blog post from one of our YPNers.
  • Since members of this committee live all over the province, we’re collaborating our efforts by using a project management tool called Basecamp.
  • Transcript of "OREA YPN"

    1. 1. OREA Young Professionals Network
    2. 2. Every 8 Seconds Someone Turns 65 © Ontario Real Estate Association
    3. 3. OREA Member Profile (2010) © Ontario Real Estate Association
    4. 4. Connecting Members with Members © Ontario Real Estate Association
    5. 5. What is a YPN? • Member driven • Encourages involvement in four core areas: 1. REALTOR® associations 2. Real estate industry 3. Peer-to-Peer 4. Community © Ontario Real Estate Association
    6. 6. New Members & Mature Members © Ontario Real Estate Association
    7. 7. Benefits for OREA • New generation of leaders – Increase the number under 40 • Representation of all members – Understand member’s product and service needs vary by career stage • Tap into new ideas and fresh perspectives – Gen X & Y offer new perspectives © Ontario Real Estate Association
    8. 8. YPN Mandate © Ontario Real Estate Association
    9. 9. © Ontario Real Estate Association Chair Membership Events Education Communication Leadership Mentoring Social Networking Past Chair Vice Chair Amie Jennifer
    10. 10. © Ontario Real Estate Association Video: http://youtu.be/x-whnsztJD0
    11. 11. Social Media Best Practices © Ontario Real Estate Association New Generation of REALTORS® “The amount of content we have created from the beginning of time to 2003 is now being replicated in 48 hours.”
    12. 12. facebook.com/oreaypn
    13. 13. oreablog.com
    14. 14. © Ontario Real Estate Association #oreaypn youtube.com/oreainfo facebook.com/oreaypn ypn@orea.com

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