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Session1

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  • 1. New Media, online news consumption, and what to know going forward Fall 2008 Boston University Washington Journalism Center
  • 2. Introduction
    • What is new media?
    • A medium for communication that brings together digital and computer technologies.
    • Why do I need to know this?
    • The more diverse your skill-set, the more flexible and marketable you will be.
  • 3. Presentation
    • I. Americans online
    • Internet-use among Americans
    • Online news-consumption
    • Online video use
    • II. The changing way online information is accessed
    • The nature of news sites now
    • Walled garden vs. gateway model
    • III. Newsroom of the future
    • Trends to look out for
    • Platform agnostic
    • What to know going forward
  • 4. Americans online Internet-use among Americans
    • Americans are:
    • Going online more frequently.
    • Spending more time online.
    • Relying more on search and links, not brand-name destinations.
    • Stats say:
    • 75% of adult Americans use the Internet (70% in 2006).
    • 80% of Americans 17 and older say the Internet is a critical source of information (66% in 2006).
    • Sources: Pew Internet Project / Project For Excellence in Journalism
  • 5. Americans online Internet-use among Americans
    • Percent of Population Going Online Yesterday
    Source: Project For Excellence in Journalism
  • 6. Americans online Online-news consumption
    • An increasing number of people are turning to the Internet for news:
    • 7/10 Americans went online for news in 2007.
    • Note: same number in 2002, but the number of people going online more regularly has grown considerably. In a October-December 2007 survey, 37% went online yesterday for news, up from the 30% who did so at the same time in 2005 and the 26% who did so in 2002.
    • Source: Pew Internet Project
  • 7. Americans online Online-news consumption
    • Online news consumption
    • Percent of Internet users
    Source: Project For Excellence in Journalism
  • 8. Americans online Online-video use
    • More people are watching video online:
    • 74% of online adults have watched video online (broadband connections).
    • News is the most popular video genre, surpassing comedy, movies and television, music and sports.
  • 9. The changing way online information is accessed The nature of news sites now
    • Top 4 news sites
    • AOL News
    • CNN.com
    • MSNBC.com
    • Yahoo News
  • 10. The changing way online information is accessed The nature of news sites now
    • Top online news sites (Nielsen)
    • Unique visitors, monthly average 2006 vs. 2007
  • 11. The changing way online information is accessed The nature of news sites now
    • Originators
    • Outfits that produce original content, legacy content or both.
    • Aggregators
    • Outlets that collect and disseminate news (Google, Yahoo, AOL).
  • 12. The changing way online information is accessed The nature of news sites now
    • Geographic Focus for Top News Web Sites (2007)
    • Percent of Newshole
    32% 17% 37% 25% 16% 15% Foreign (Non-U.S.) 33% 26% 26% 23% 23% 26% U.S. Interests Abroad 35% 56% 36% 52% 62% 49% U.S. National Yahoo MSNBC Google CNN AOL All Geographic Focus
  • 13. The changing way online information is accessed The nature of news sites now
    • Non-U.S. International Coverage, Online vs. Overall
  • 14. The changing way online information is accessed Walled garden vs. gateway model
    • Walled garden >> gateway model
    • Lesson: Consumers act more directly on their preferences, rather than being led to them.
  • 15. Newsroom of the future Trends to look out for
    • Three trends for 2008-09
    • Media companies are broadening the definition of journalism. No longer is it all about original, branded content. News sites are now taking on the role of helping users navigate through content that comes from others.
    • Veteran journalists as well as new hires are being trained more and more on new media skills needed for journalism of the future.
    • Old media are moving toward training more reporters to produce more multimedia.
  • 16. Newsroom of the future Platform agnostic
    • Pl atform Agnostic
    • The state of delivering the news using multiple channels
    • News will be delivered from any medium. New techniques for producing and gathering information will form the backbone of the system, including using multimedia – podcasting, video, photos and graphics – and c r owd sourcing, or soliciting advice from online readers on a particular story.
    • “ To tal integration of the print and online reporting teams” to compete not only with other newspaper sites but also online news aggregators. (James O’Shea, former editor at the LA Times, Jan. 2007)
  • 17. Newsroom of the future What to know going forward
    • Online production skills such as shooting photos and video, capturing audio, and editing and producing other multimedia will be more relevant to the online newsroom in 2012.
    • Less important will be Web-coding skills, such as a knowledge of Javascript or HTML.
    • Collaboration between online journalists and those with older media background.
  • 18. Newsroom of the future What to know going forward
    • A growing number of journalism and communication students are being trained for the online work world.
    • 42% of 2006 graduates indicated that their undergraduate curriculum included writing and editing for the Web, up from 30% in 2005, and 23% from 2004.
    • 14% of graduates said they received training in designing and building Web pages, up from 8% the year before and 7% in 2004.
    • Source: 2006 Annual Survey of Journalism & Mass Communication Graduates
  • 19. Newsroom of the future What to know going forward
    • Growth of Web-Related Jobs in Journalism
    • Surveys of journalism and mass communication graduates, 2004-2006
    Source: 2006 Annual Survey of Journalism & Mass Communication Graduates

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