Multidomain MDM at Amadeus


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Presentation at the Gartner Enterprise Information and Master Data Management Europe by Jean-Michel Collomb, Enterprise Architect, MDM Program Manager, Global Business Services, Amadeus

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Multidomain MDM at Amadeus

  1. 1. Multidomain MDM Gartner MDM Summit 2014 Jean-Michel Collomb Enterprise Architect MDM Program Manager ©2013AmadeusITGroupSA
  2. 2. ©2013AmadeusITGroupSA Page 2 Index _ Amadeus presentation _ MDM Program Overview _ Workforce MDM _ Product MDM _ Reference Data Management _ Conclusion and advices 1 2 3 4 5 6 7
  3. 3. ©2013AmadeusITGroupSA Amadeus…
  4. 4. Our solutions facilitate journeys and enrich the travel experience for hundreds of millions of people every year. to shape the future of travel ©2014AmadeusITGroupSA Page 4 We are working together with our customers and partners We have a clear purpose
  5. 5. Amadeus is a technology company dedicated to the global travel industry. We are present in 195 countries with a worldwide team of more than 11,000 people. Our solutions help improve the business performance of travel agencies, corporations, airlines, airports, hotels, railways and more. ©2014AmadeusITGroupSA Page 5 Amadeus in a few words
  6. 6. ©2013AmadeusITGroupSA Page 6 ©2014AmadeusITGroupSA A history of shaping the future of travel
  7. 7. Page 7 Connecting the travel industry ©2014AmadeusITGroupSA
  8. 8. Page 8 We support the traveller life cycle Post-trip On trip Pre-trip Book Shop Inspire ©2014AmadeusITGroupSA
  9. 9. ©2013AmadeusITGroupSA MDM Program Overview
  10. 10. ©2013AmadeusITGroupSA Page 10 MDM Program Scope Workforce • Employee • Organization • Location Product • Product • Project • Service • Application Customer • Account • Contact • Groups • Contract Vendor • Vendor • Supplier • Partners Reference • Geography: Countries, Cities,… • Commercial structure • Airports, Airlines,… • .. Complexity Priority
  11. 11. ©2013AmadeusITGroupSA Page 11 MDM Program Roadmap 2013 2014 2015 Workforce domain Product domain Customer domain Reference data Workforce Data Basic Employee data – Contributors – Comp. & ben. MDM for Product & Service Data Product – Project - Service - … MDM for Customer Data MDM for Reference Data
  12. 12. ©2013AmadeusITGroupSA Page 12 MDM Program Architecture Overview MDM Core
  13. 13. ©2013AmadeusITGroupSA Page 13 MDM Program Data Governance process
  14. 14. ©2013AmadeusITGroupSA Workforce MDM
  15. 15. ©2013AmadeusITGroupSA Page 15 Workforce MDM Problem statement  Problem statement: Workforce data cannot be used globally for analysis and decision making because of poor quality. Main quality issues with Workforce Data: • Heterogeneous data: ACOs/Sites/Regions are using different definitions, different values for the same data. • Example: Employee Group/SubGroup used to categorize employee activity/inactivity • Incomplete data: ACOs/Sites/Regions are not always filling and maintaining all workforce data • Example: Birth date, gender, nationality… is missing • Inconsistent data: ACOs/Sites/Regions do not always follow the same rules for data maintenance • Example: ‘Retired’ employee still seen as ‘active’  Top down approach for a global MDM and Data Governance process :  Define the Workforce data globally at company level  Improve and Measure the quality of the data
  16. 16. ©2013AmadeusITGroupSA Page 16 Workforce MDM Data Governance _ The Data Dictionary is the result of the Data Governance process, it contains the definition of all Workforce related data approved by all stakeholders. _ It also include data quality rules and metrics. Business Stakeholders Data Experts MDM Core Team Review Approve Contribute Review Contribute Publish
  17. 17. ©2013AmadeusITGroupSA Page 17 Workforce MDM Data Maintenance Amadeus Businesses Data Managers MDM Core team Data quality analysis Amadeus data Data Quality dashboard Data stewards DIS … Fix data quality “non compliances” support Analyze data quality metrics & KPIs Define priorities support Dispatch and monitor data stewardship activities Amadeus Businesses _ The Data Quality Dashboard reflects the level of compliance of data against the quality rules defined by the Data Governance. _ The Data Manager is driving the data stewardship (maintenance) activities. _ The Data Stewards (Businesses, R&D,…) are either correcting the data to comply with the data Dictionary, or providing the necessary information to align the data with the data Dictionary
  18. 18. ©2013AmadeusITGroupSA Page 18 Workforce MDM Data Quality Monitoring
  19. 19. ©2013AmadeusITGroupSA Page 19 Workforce MDM Employee view with Data Quality status
  20. 20. ©2013AmadeusITGroupSA Page 20 Workforce MDM Employee details with Data Quality non-compliance
  21. 21. ©2013AmadeusITGroupSA Product MDM
  22. 22. ©2013AmadeusITGroupSA Page 22 Product MDM Multiple facets of Product Data in Amadeus Common Product View Product Management View Marketing/Sales View Branding View Operations View Development/PMO View
  23. 23. ©2013AmadeusITGroupSA Page 23 Product MDM Key Objectives  Setup a Data Governance process to build a common understanding of the multiple facets of Products and enforce the changes in business processes and solutions to align with it.  Deploy a solution that can rapidly improve the quality of Product data, guaranteeing its integrity over time and organizational changes, and provide a unique referential for all businesses.  Make the Product data available to enable the full Amadeus Organisation to base their decisions regarding Product on reliable facts.
  24. 24. ©2013AmadeusITGroupSA Page 24 Product MDM Approach _ Leverage Existing Initiatives: • Finance “Product Profitability” • New CRM • Marketing “Product Essentials” _ Investigation phase • Validate approach _ Bottom up, Iterative, non disruptive implementation • Iteration 1: Product Cycle Solutions • Iteration 2: CRM Sales, Ordering/Billing • Iteration 3: Help Desk, Training, Operations
  25. 25. ©2013AmadeusITGroupSA Reference Data Management
  26. 26. ©2013AmadeusITGroupSA Page 26 Reference Data Management _ Geographic Referential • Countries / Regions (ISO) • Amadeus Legal Entities • Airports, Locations (IATA, ICAO,…) _ Commercial Structure • Market hierarchies • Distribution Channels _ Currencies, Unit measures... • …
  27. 27. ©2013AmadeusITGroupSA Conclusion
  28. 28. ©2013AmadeusITGroupSA Page 28 Conclusion and advices… 1. High level (exec) sponsorship is mandatory for the success of any MDM Project  Do not under estimate resistance to change 2. Start small and achieve significant business value, get buy-in and expend MDM usage.  Start with a business case that is visible and achievable in a reasonable timeframe and budget  Mitigate risks of disruption on existing products / processes 3. Bottom up initiatives (Proto, PoC), focusing on small use case, can contribute on Data Quality and MDM awareness.  Help stakeholder understand how their DQ problems can be solved by MDM, get their buy in.  Switch to a Top down approach when awareness is there. 4. Manage expectations carefully  Data Quality of often the root cause of wider problems  MDM is often just an enabler for other projects that bring the real value to the Business stakeholders
  29. 29. ©2013AmadeusITGroupSA Thank you You can follow us on: AmadeusITGroup