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Orbit Media | Wine and Web: Mobile Websites
 

Orbit Media | Wine and Web: Mobile Websites

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Explanation of trends, research and strategy for mobile website design and measurement.

Explanation of trends, research and strategy for mobile website design and measurement.

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    Orbit Media | Wine and Web: Mobile Websites Orbit Media | Wine and Web: Mobile Websites Presentation Transcript

    • Mobile Websites
      Orbit Media Studios
      @orbiteers #wineweb
    • Wait, what about apps?
      App Challenges App Benefits
      Hardware integration
      No connection needed
      Many platforms:
      - tablets and phones
      - iOS, Android, webOS,Windows, Blackberry
      Needs approval,marketing, stickiness
      Development costs
      Awesomeness required
    • Why?
      Seriously, why should I care?
    • Why Mobile Websites?
      Improve customer relationships, increase loyalty and retention, branding and awareness, cross-sell, up-sell, sales enablement, advertising, engage in contextual conversation, offer branded content, personalize experience, identify new prospects, lead generation, introduce new products, increase customer feedback, create dialog with key groups, develop audience for content, enter new markets, new customer acquisition, create perception of keeping up with technology.
    • Whatdo the marketers say?
      Q: Does your company currently have
      a mobile marketing strategy?
      Q: Does your company plan to have
      a mobile marketing strategy in the
      Next 12 months?
      Source: KingFishMedia, Mobile Marketing Survey, April 2011
    • Whatdoes Analytics say?
      Q: How many of our visitors are on mobile?
    • Whatdoes Analytics say?
      Q: How are these visitors doing?
    • The mobile experience
      Who’s watching the store?
    • What’s the difference?
      Mobile vs. Full Site
    • By the way…
      A non-mobile site is a “full site”
    • Mobile Site Differences
      Sitemap: fewer pages, but with landing pages
      Design
      • 240px wide: one column layout
      • larger navigation (think fingertips)
      • no rollovers (no mouse cursor)
      3. Content: even shorter
      4. Features
      - avoid Flash - embrace media: galleries, video
      - embrace social: Twitter, FB, blogs
      - maps!
    • Other Considerations
      Hosting?
      CMS? Content double entry?
      Cost?
    • Mobile Strategy 101
      Baby steps…
    • Mobile Strategy
      Goal: Awareness and sensitivity to mobile visitors
      Measure a. How many mobile visitors (% and number)b. How their experience are different (activity)
      Evaluate a. Solicit advice (audience, web partners, internal)b. Determine if/when to proceed (thresholds)
      Adapt a. Create a positive experience for mobile users
    • Bonus
      Mobile marketing, non-
      website advice
    • Bonus Advice
      Mobile search optimization
      Claim your local (mobile) listings
      • 4sq
      • FB Places
      • Yelp
      • Google Place page
      3. Email Optimization
      - left align the content
      - links, not buttons
    • Thanks!