Google Authorship and Author Stats


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How to get your picture in Google search results. How to measure the SEO performance of all your posts and a review of Google+ and SEO.

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  • People all over the world are creating great content on the web, and we work hard to make that content discoverable on Google. But for users to get the best answers to their questions, it’s also important to be able to connect them with the people who are behind the amazing content on the web.  To light up the people behind the webpages, we wanted to start highlighting the people creating this content in search results. People discovering information on the web often want to learn more about who created it, see other content by them, and even interact with them.
  • Google Authorship and Author Stats

    1. 1. Wine & WebGoogle Authorship & Author StatsAndy Crestodina@crestodina #wineweb
    2. 2. What is Authorship?
    3. 3. Why did they create Authorship? “By seeing the person associated with the content instead of just a link, users can have an easier time engaging with the person behind the content, while at the same time more easily identifying high-quality content of interest to them.” SagarKamdar, Google Product Manager July 2012
    4. 4. Digital signature =Your picture in search results Look, mom! It’s me!
    5. 5. REVIEW: Google+ Profile SetupGoogle+ Jumpstart Guide:
    6. 6. Three Methods for Authorship Email Verification 3-Link Method 2-Link Method!
    7. 7. Authorship: Two Link Method
    8. 8. Author Box …or just a few links
    9. 9. Link 1: from page to profileConnect with Andy on<arel="author"href="”>Google+</a>.
    10. 10. Link 2: from profile to page
    11. 11. Wait two weeks …it didn’t work?1. Link directly to the blog post Change the “Contributor to” link so it links directly to the actual post, rather than the general blog address2. Verify your email address in G+3. Rich snippets testing tool Enter the URL or HTML here:
    12. 12. How to measure SEOresults for ALL your posts Author Stats
    13. 13. Author Stats / SEO Performance
    14. 14. …even for guest posts!
    15. 15. What’s the point? Higher CTR“The final number settled down around a 35% increasein click-through rate.”Source:
    16. 16. SEO ReviewNo rank, no Authorship…
    17. 17. 3 Criteria for Choosing Keyphrases
    18. 18. Search VolumeTextResource: Google Keyword Tool
    19. 19. CompetitionThe phrase is highly competitive if all thesites on the first page of Google…• Are famous (wikipedia, etc.)• Have a higher domain authority than you*• Have title tags that begin with the keyphrase• Lots of AdWords ads *see Open Site Explorer
    20. 20. RelevanceText
    21. 21. Fun with Authorship
    22. 22. Be the author of your entire site
    23. 23. Your Picture: It’s gotta be you "Your Profile Picture cannot include mature or offensive content. For example, do not use a photo that is a close-up of a person’s buttocks or cleavage.”Source:
    24. 24. Try different pictures
    25. 25. Solid colored backgrounds work wellSource:
    26. 26. The future of search is social. The identity of individual [author] responsible for content can be used to influence search ratings. Assuming that a given [author] has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that [author] will be promoted relative to unsigned content or content from less reputable [authors] in search results. Source: USPTO Google Agent Rank Patent (patent number 7565358)
    27. 27. Need more help?Orbit Blog:
    28. 28. Wine & WebThank you!Andy Crestodina@orbiteers #wineweb