• Save
Wine & Web: Curation and Collaboration
Upcoming SlideShare
Loading in...5
×
 

Wine & Web: Curation and Collaboration

on

  • 848 views

Content marketers all have trouble finding time to write. There are two solutions to this problem: curation and collaboration. This presentation includes tips for curating and collaborating, with ...

Content marketers all have trouble finding time to write. There are two solutions to this problem: curation and collaboration. This presentation includes tips for curating and collaborating, with automated tools for big dogs and manual tactics for the rest of us...

Statistics

Views

Total Views
848
Views on SlideShare
848
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
3

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • More, Faster, Compliment your content
  • Networking
  • Anyone write blog comments?
  • Select pieces of relevant content relevant, automatically create and publish a blog posts which includes a summary of each of the content pieces found.
  • For enterprise users…Select pieces of content relevant to your business and automatically create and publish a blog posts which includes a summary of each of the content pieces found.
  • 81% of the online U.S. population trusts the information and advice they get from bloggers.61% of the U.S. online population has made a purchase based on a recommendation from bloggers.41% of the U.S. online population says that blogs are better than Facebook to find out about new products.Technorati Digital Influence Reporthttp://technorati.com/business/article/technorati-medias-2013-digital-influence-report/
  • I’m promoting it, Sonia’s promoting it and Content Marketing Institute is promoting it. See how curation and collaboration go together?
  • I’m promoting it, Sonia’s promoting it and Content Marketing Institute is promoting it. See how curation and collaboration go together?
  • I’m promoting it, Sonia’s promoting it and Content Marketing Institute is promoting it. See how curation and collaboration go together?

Wine & Web: Curation and Collaboration Wine & Web: Curation and Collaboration Presentation Transcript

  • Wine & Web #28 Andy Crestodina @crestodina #wineweb Curation & Collaboration
  • …the top challenge is finding enough time and bandwidth to create content. The Problem… Source: B2B Content Marketing Report
  • The Solution? View slide
  • CURATION View slide
  • COLLABORATION
  • CONTENT CURATION
  • Complement your own content by finding other articles, and writing about them on your site. Manual Curation
  • 1. Twitter 2. Email Newsletters 3. Search! 4. Blog Comments 5. Traditional Media FIND the good stuff What sparked emotion? Insight?
  • 1. Add commentary, examples, insight, and opinion 2. Include short excerpt of the original 3. Create a new title 4. Identify the original source, add a link ADD your own viewpoint Share it with the original author! #egobait
  • Use software to find and publish existing content on your website… Automatic Curation
  • Curata For big dog, enterprise users
  • Curata
  • Paper.li Automatic Curation Set it & Forget it! 1. Set sources (your blog’s feed, your social streams, any keyword, etc.) 2. Paper Automatically generates! 3. Paper.li mentions others in your Twitter stream. 
  • More Curation Tools! 1. Scoop.it 2. Storify 3. List.ly 4. Newsle 5. Bundlepost 6. Postplanner (Facebook) 7. Triberr More Info: Razor Social: Content Curation Tools
  • COLLABORATION
  • Find influential writers, connect with them, then collaborate on content. Manual Collaboration
  • Find Bloggers Source: FollowerWonk.com
  • Get their attention… 1. Follow on Twitter 2. Comment 3. Retweet 4. Subscribe to Newsletter 5. Mention in Tweet 6. Share on Facebook Slow and steady…
  • Reach Out Tweet / Direct Message / Email
  • Use software to find bloggers, make contact and track blogger outreach. Mass Collaboration
  • InkyBee 1. Search database of 800k blogs 2. Add relevant blogs to a list 3. Track your outreach/interactions 4. Monitor traffic in Analytics All for just $19 / month!
  • 1. Search
  • 2. Sort, Select
  • 3. Setup Outreach Campaign
  • 4. Track Outreach Activity
  • More Blogger Outreach Tools 1. BuzzStream 2. GroupHigh 3. Vocus 4. BlogDash 5. Topsy Source: KISSmetrics Guide to Blogger Outreach
  • EXAMPLES Let’s do this thing…
  • Listen, Learn, Write About It
  • Email Roundup …via DJ Waldow
  • The Roundup Interview
  • Walking the dog…
  • How to Keep Your Dog Happy 1. How much exercise is enough? 2. What to look out for at the dog park? 3. How do you know if your dog has dental problems? 4. How does a dogs diet affect it’s energy levels? 5. My dog has anxiety issues? Can medicine help? 5 Questions for 5 Experts Reach out to some influencers…
  • Create a matrix of topics! 1. [dog exercise] 2. [dog social issues] 3. [dog dental issues] 4. [dog diet] 5. [dog medications] Those 5 Questions were 5 Topics Getting ready to repurpose…
  • Look! 5 new articles are already part written! 1. Expert Advice on Dog Exercise 2. Good Times: 5 Dog Park Tips from the Pros 3. Stinky Dog Breath. Is it a dental problem? 4. What’s Really in Dog Food and Why It Matters… 5. Sex, Drugs and Puppies: What you didn’t know about breeders and canine medicine. Repurpose those topics… Collaboration + Curation = Content2
  • #win
  • Wine & Web Andy Crestodina @orbiteers #wineweb Thank you!