Wine & Web #28
Andy Crestodina
@crestodina #wineweb
Curation & Collaboration
…the top challenge
is finding enough
time and bandwidth
to create content.
The Problem…
Source: B2B Content Marketing Repo...
The Solution?
CURATION
COLLABORATION
CONTENT CURATION
Complement your own content
by finding other articles,
and writing about them on your site.
Manual Curation
1. Twitter
2. Email Newsletters
3. Search!
4. Blog Comments
5. Traditional Media
FIND the good stuff
What sparked emotion?...
1. Add commentary, examples, insight,
and opinion
2. Include short excerpt of the original
3. Create a new title
4. Identi...
Use software to find
and publish existing content
on your website…
Automatic Curation
Curata
For big dog, enterprise users
Curata
Paper.li Automatic Curation
Set it & Forget it!
1. Set sources
(your blog’s feed,
your social streams,
any keyword, etc.)
...
More Curation Tools!
1. Scoop.it
2. Storify
3. List.ly
4. Newsle
5. Bundlepost
6. Postplanner (Facebook)
7. Triberr
More I...
COLLABORATION
Find influential writers,
connect with them, then
collaborate on content.
Manual Collaboration
Find Bloggers
Source: FollowerWonk.com
Get their attention…
1. Follow on Twitter
2. Comment
3. Retweet
4. Subscribe to Newsletter
5. Mention in Tweet
6. Share on...
Reach Out
Tweet / Direct Message / Email
Use software to find bloggers,
make contact and track blogger
outreach.
Mass Collaboration
InkyBee
1. Search database of 800k blogs
2. Add relevant blogs to a list
3. Track your outreach/interactions
4. Monitor tr...
1. Search
2. Sort, Select
3. Setup Outreach Campaign
4. Track Outreach Activity
More Blogger Outreach Tools
1. BuzzStream
2. GroupHigh
3. Vocus
4. BlogDash
5. Topsy
Source: KISSmetrics Guide to Blogger ...
EXAMPLES
Let’s do this thing…
Listen, Learn, Write About It
Email Roundup
…via DJ Waldow
The
Roundup
Interview
Walking the dog…
How to Keep Your Dog Happy
1. How much exercise is enough?
2. What to look out for at the dog park?
3. How do you know if ...
Create a matrix of topics!
1. [dog exercise]
2. [dog social issues]
3. [dog dental issues]
4. [dog diet]
5. [dog medicatio...
Look! 5 new articles are already part written!
1. Expert Advice on Dog Exercise
2. Good Times: 5 Dog Park Tips from the Pr...
#win
Wine & Web
Andy Crestodina
@orbiteers #wineweb
Thank you!
Wine & Web: Curation and Collaboration
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Wine & Web: Curation and Collaboration

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Content marketers all have trouble finding time to write. There are two solutions to this problem: curation and collaboration. This presentation includes tips for curating and collaborating, with automated tools for big dogs and manual tactics for the rest of us...

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  • More, Faster, Compliment your content
  • Networking
  • Anyone write blog comments?
  • Select pieces of relevant content relevant, automatically create and publish a blog posts which includes a summary of each of the content pieces found.
  • For enterprise users…Select pieces of content relevant to your business and automatically create and publish a blog posts which includes a summary of each of the content pieces found.
  • 81% of the online U.S. population trusts the information and advice they get from bloggers.61% of the U.S. online population has made a purchase based on a recommendation from bloggers.41% of the U.S. online population says that blogs are better than Facebook to find out about new products.Technorati Digital Influence Reporthttp://technorati.com/business/article/technorati-medias-2013-digital-influence-report/
  • I’m promoting it, Sonia’s promoting it and Content Marketing Institute is promoting it. See how curation and collaboration go together?
  • I’m promoting it, Sonia’s promoting it and Content Marketing Institute is promoting it. See how curation and collaboration go together?
  • I’m promoting it, Sonia’s promoting it and Content Marketing Institute is promoting it. See how curation and collaboration go together?
  • Transcript of "Wine & Web: Curation and Collaboration"

    1. 1. Wine & Web #28 Andy Crestodina @crestodina #wineweb Curation & Collaboration
    2. 2. …the top challenge is finding enough time and bandwidth to create content. The Problem… Source: B2B Content Marketing Report
    3. 3. The Solution?
    4. 4. CURATION
    5. 5. COLLABORATION
    6. 6. CONTENT CURATION
    7. 7. Complement your own content by finding other articles, and writing about them on your site. Manual Curation
    8. 8. 1. Twitter 2. Email Newsletters 3. Search! 4. Blog Comments 5. Traditional Media FIND the good stuff What sparked emotion? Insight?
    9. 9. 1. Add commentary, examples, insight, and opinion 2. Include short excerpt of the original 3. Create a new title 4. Identify the original source, add a link ADD your own viewpoint Share it with the original author! #egobait
    10. 10. Use software to find and publish existing content on your website… Automatic Curation
    11. 11. Curata For big dog, enterprise users
    12. 12. Curata
    13. 13. Paper.li Automatic Curation Set it & Forget it! 1. Set sources (your blog’s feed, your social streams, any keyword, etc.) 2. Paper Automatically generates! 3. Paper.li mentions others in your Twitter stream. 
    14. 14. More Curation Tools! 1. Scoop.it 2. Storify 3. List.ly 4. Newsle 5. Bundlepost 6. Postplanner (Facebook) 7. Triberr More Info: Razor Social: Content Curation Tools
    15. 15. COLLABORATION
    16. 16. Find influential writers, connect with them, then collaborate on content. Manual Collaboration
    17. 17. Find Bloggers Source: FollowerWonk.com
    18. 18. Get their attention… 1. Follow on Twitter 2. Comment 3. Retweet 4. Subscribe to Newsletter 5. Mention in Tweet 6. Share on Facebook Slow and steady…
    19. 19. Reach Out Tweet / Direct Message / Email
    20. 20. Use software to find bloggers, make contact and track blogger outreach. Mass Collaboration
    21. 21. InkyBee 1. Search database of 800k blogs 2. Add relevant blogs to a list 3. Track your outreach/interactions 4. Monitor traffic in Analytics All for just $19 / month!
    22. 22. 1. Search
    23. 23. 2. Sort, Select
    24. 24. 3. Setup Outreach Campaign
    25. 25. 4. Track Outreach Activity
    26. 26. More Blogger Outreach Tools 1. BuzzStream 2. GroupHigh 3. Vocus 4. BlogDash 5. Topsy Source: KISSmetrics Guide to Blogger Outreach
    27. 27. EXAMPLES Let’s do this thing…
    28. 28. Listen, Learn, Write About It
    29. 29. Email Roundup …via DJ Waldow
    30. 30. The Roundup Interview
    31. 31. Walking the dog…
    32. 32. How to Keep Your Dog Happy 1. How much exercise is enough? 2. What to look out for at the dog park? 3. How do you know if your dog has dental problems? 4. How does a dogs diet affect it’s energy levels? 5. My dog has anxiety issues? Can medicine help? 5 Questions for 5 Experts Reach out to some influencers…
    33. 33. Create a matrix of topics! 1. [dog exercise] 2. [dog social issues] 3. [dog dental issues] 4. [dog diet] 5. [dog medications] Those 5 Questions were 5 Topics Getting ready to repurpose…
    34. 34. Look! 5 new articles are already part written! 1. Expert Advice on Dog Exercise 2. Good Times: 5 Dog Park Tips from the Pros 3. Stinky Dog Breath. Is it a dental problem? 4. What’s Really in Dog Food and Why It Matters… 5. Sex, Drugs and Puppies: What you didn’t know about breeders and canine medicine. Repurpose those topics… Collaboration + Curation = Content2
    35. 35. #win
    36. 36. Wine & Web Andy Crestodina @orbiteers #wineweb Thank you!

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