If you don't know what's working, you can't keep improving.
Measuring results is a big part of the fun in web marketing. I've often said that web marketing is a sport and Google Analytics is the scoreboard. In this month's Wine and Web, we'll dig into Analytics to see how our sites are performing. This is how return-on-investment (ROI) is measured.
Measuring traffic from various sources...
Search Engine Traffic
Email Marketing Traffic
Social Media Traffic
...and we'll see what visitors from these sources are doing.
Visitor Flow: What pages are they visiting?
Engagement: How long are they staying? How many pages are they seeing?
Conversion Rate: How many are "converting" from visitors into leads or customers?
This presentation (and discussion) was originally given on 6/19/2012. It was an overview of Google Analytics with a focus on ROI. It's relevant to anyone with a marketing website and Google Analytics installed. It's especially useful to website owners who are active in web marketing or anyone who is looking to improve results!