Your SlideShare is downloading. ×
0
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Wine & Web: Email Marketing (2012 edition)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Wine & Web: Email Marketing (2012 edition)

623

Published on

This was from Orbit's monthly "Wine & Web" event on May 22, 2012. …

This was from Orbit's monthly "Wine & Web" event on May 22, 2012.

The topic was email marketing and Andy Crestodina presented Orbit's best practices for design, content, sender name, list growth and metrics.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
623
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Email Marketing (2012 edition)Orbit Media Studios@orbiteers #wineweb
  • 2. Email Marketing1. The Email: Content & Design2. The List: Growing & Managing3. Sending: How & When4. Results: Measure & Improve
  • 3. The EmailContent & Design
  • 4. Make a Magazine
  • 5. Content & Design: Lots of Links Source: HubSpot, Science of Email Marketing, February 2011
  • 6. Content & Design: Lots of Links Source: HubSpot, Science of Email Marketing, February 2011
  • 7. Content & Design: Link Tracking
  • 8. Content & Design: Mobile Friendly1. Test2. Left Align Content3. Landing Page4. Test
  • 9. Subject Lines: BEST for open rates 1. Posts 2. Jobs 3. Survey 4. Week’s 5. E-newsletter 6. Issue 7. Digest 8. Bulletin 9. Edition Source: HubSpot, Science of Email Marketing, February 2011
  • 10. Subject Lines: WORST for deliverability 1. Confirm 2. Features 3. Upgrade 4. Magic 5. Raffle 6. Rewards 7. Requested 8. Follow Up 9. Coupon Source: HubSpot, Science of Email Marketing, February 2011
  • 11. Sender Name = Human
  • 12. The ListGrowing & Managing
  • 13. Growing & Managing: Get Permission
  • 14. Growing & Managing: Sign Up FormProminence, Promise, Privacy, Proof Source:MarketingProfs.com
  • 15. Growing & Managing: Keep In Touch Connect, Reconnect 1. Watch your bounces 2. Reconnect on LinkedIn, Twitter 3. Start a conversation 4. Re-subscribe
  • 16. SendingHow & When
  • 17. How To Send: ESPs Pick an Email Service Provider 1. Deliverability: ReachMail 2. Reporting: MailChimp 3. Price: Mad Mimi 4. Service: Emma
  • 18. When To Send: Day of Week Source: HubSpot, Science of Email Marketing, February 2011
  • 19. When To Send: Day of Week Source: HubSpot, Science of Email Marketing, February 2011
  • 20. When To Send: Time of Day Source: HubSpot, Science of Email Marketing, February 2011
  • 21. When To Send: Frequency Source: HubSpot, Science of Email Marketing, February 2011
  • 22. ResultsMeasure & Improve
  • 23. Measure & Improve: Iterative Changes 1. Watch the stats 2. Listen for feedback 3. Experiment: topics, timing, layout 4. Respect your list
  • 24. Web Metrics
  • 25. Measure & Improve: A/B TestingSource: MailChimp
  • 26. Measure & Improve: Sign-up formBefore…After…
  • 27. Measure & Improve: Sign-up formBefore and After…
  • 28. Let’s Summarize “Send timely, targeted, relevant, valuable emails to people who asked for them.” DJ Waldow Waldow Social Source: Internet Marketing for Smart People Radio
  • 29. Thanks!@orbiteers #wineweb

×