Wine & Web: Content Promotion (Get the word out!)
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Wine & Web: Content Promotion (Get the word out!)

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Why write if no one reads it? Getting visibility for your content can be a challenge, but here are a few simple techniques that can make all the difference. Specific social media, email marketing and ...

Why write if no one reads it? Getting visibility for your content can be a challenge, but here are a few simple techniques that can make all the difference. Specific social media, email marketing and sales tactics are covered.

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  • Could be when you publish something, or when something is published about you.
  • Could be when you publish something, or when something is published about you.
  • Could be when you publish something, or when something is published about you.
  • Could be when you publish something, or when something is published about you.
  • 1. post on FB and G+ Use images. 2. Tweet with quotesmentions, ..maybe try a hashtag.3. Then follow people.
  • 1. post on FB and G+ Use images. 2. Tweet with quotesmentions, ..maybe try a hashtag.3. Then follow people.
  • Speaking at Boothnext Monday…

Wine & Web: Content Promotion (Get the word out!) Wine & Web: Content Promotion (Get the word out!) Presentation Transcript

  • Get the Word Out!Orbit Media Studioswww.orbitmedia.com@orbiteers #wineweb
  • How to Promote ContentSharable ContentSocial Promotion • Post: The Networks • Share: Twitter • ECHO…Echo…echo • Remember email?
  • use images!
  • Content that’s shareableThe Round Up
  • Content that’s shareableQuote Someone!
  • SocialConnect, share, talk to people
  • Post: The NetworksFacebook (image!) • Tag People • Groups • CommentsGoogle+ (image!) • Formatting • Mention People • CommentsOther Networks •LinkedIn: Status, Groups • and…
  • First TweetsNo more than 20% of your tweets shouldpromote content.Twitter • Quotes, questions, not necessarily headline • No URL shortener • Few hashtags, if any • …then follow a bunch of people
  • Share: TwitterResearch• People inside your network – managefiltter.com• People outside your network – socialbro.comReach Out • Mention, Mention, Mention
  • ECHO…Echo…echoThanks!• Thank the RTs, shares• Thank the blog commenters, cross the streams!Keep it going• General shout out / thanks, comment on results• Weeks later…“encore” “from the archives” etc.
  • Remember Email?(B2B) Prospects • Those you are close to signing! • Cold case filesPress • Pitch a similar idea, follow up, different angle • …rinse…repeat!
  • Thanks!www.orbitmedia.com@orbiteers #wineweb