Get the Word Out!Orbit Media Studioswww.orbitmedia.com@orbiteers #wineweb
How to Promote ContentSharable ContentSocial Promotion • Post: The Networks • Share: Twitter • ECHO…Echo…echo • Remember e...
use images!
Content that’s shareableThe Round Up
Content that’s shareableQuote Someone!
SocialConnect, share, talk to people
Post: The NetworksFacebook   (image!)   • Tag People                      • Groups                      • CommentsGoogle+ ...
First TweetsNo more than 20% of your tweets shouldpromote content.Twitter • Quotes, questions, not necessarily headline • ...
Share: TwitterResearch• People inside your network – managefiltter.com• People outside your network – socialbro.comReach O...
ECHO…Echo…echoThanks!• Thank the RTs, shares• Thank the blog commenters, cross the streams!Keep it going• General shout ou...
Remember Email?(B2B) Prospects • Those you are close to signing! • Cold case filesPress • Pitch a similar idea, follow up,...
Thanks!www.orbitmedia.com@orbiteers #wineweb
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Wine & Web: Content Promotion (Get the word out!)

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Why write if no one reads it? Getting visibility for your content can be a challenge, but here are a few simple techniques that can make all the difference. Specific social media, email marketing and sales tactics are covered.

Published in: Career, Technology
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  • Could be when you publish something, or when something is published about you.
  • Could be when you publish something, or when something is published about you.
  • Could be when you publish something, or when something is published about you.
  • Could be when you publish something, or when something is published about you.
  • 1. post on FB and G+ Use images. 2. Tweet with quotesmentions, ..maybe try a hashtag.3. Then follow people.
  • 1. post on FB and G+ Use images. 2. Tweet with quotesmentions, ..maybe try a hashtag.3. Then follow people.
  • Speaking at Boothnext Monday…
  • Wine & Web: Content Promotion (Get the word out!)

    1. 1. Get the Word Out!Orbit Media Studioswww.orbitmedia.com@orbiteers #wineweb
    2. 2. How to Promote ContentSharable ContentSocial Promotion • Post: The Networks • Share: Twitter • ECHO…Echo…echo • Remember email?
    3. 3. use images!
    4. 4. Content that’s shareableThe Round Up
    5. 5. Content that’s shareableQuote Someone!
    6. 6. SocialConnect, share, talk to people
    7. 7. Post: The NetworksFacebook (image!) • Tag People • Groups • CommentsGoogle+ (image!) • Formatting • Mention People • CommentsOther Networks •LinkedIn: Status, Groups • and…
    8. 8. First TweetsNo more than 20% of your tweets shouldpromote content.Twitter • Quotes, questions, not necessarily headline • No URL shortener • Few hashtags, if any • …then follow a bunch of people
    9. 9. Share: TwitterResearch• People inside your network – managefiltter.com• People outside your network – socialbro.comReach Out • Mention, Mention, Mention
    10. 10. ECHO…Echo…echoThanks!• Thank the RTs, shares• Thank the blog commenters, cross the streams!Keep it going• General shout out / thanks, comment on results• Weeks later…“encore” “from the archives” etc.
    11. 11. Remember Email?(B2B) Prospects • Those you are close to signing! • Cold case filesPress • Pitch a similar idea, follow up, different angle • …rinse…repeat!
    12. 12. Thanks!www.orbitmedia.com@orbiteers #wineweb
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