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Deliver the Right Message to the Right Customers at the Right Time
You've written engaging marketing content. You've created customer personas and segmented your database. Your website is optimized for conversions. You've built a large opt-in email list. Now your challenge is managing it all.
Marketing Automation is an emerging class of software that enables marketers to leverage their website, email, content and database. With marketing automation, marketers will be able to understand their customer's digital body language and establish long-lasting relationships. In this session Steve will explain how marketing automation works and why it provides benefits to marketers beyond basic email marketing platforms.