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Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
Orbit Media | Wine and Webinar: Email Marketing
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Orbit Media | Wine and Webinar: Email Marketing

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Enjoy the notes from our recent Wine and Webinar event on email marketing strategies.

Enjoy the notes from our recent Wine and Webinar event on email marketing strategies.

Published in: Technology
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Transcript

  • 1. Email Marketing
    Orbit Media Studios
    @orbiteers #wineweb
  • 2. Email Marketing
    The Email: Content & Design
    The List: Growing & Managing
    Sending: How & When
    Results: Measure & Improve
  • 3. The Email
    Content & Design
  • 4. Content & Design: Make a Magazine
  • 5. Content & Design: Lots of Links
    Source: HubSpot, Science of Email Marketing, February 2011
  • 6. Content & Design: Lots of Links
    Source: HubSpot, Science of Email Marketing, February 2011
  • 7. Content & Design: Link Tracking
  • 8. Content & Design: Mobile Friendly
    Test
    Left Align Content
    Landing Page
    Test
  • 9. Content & Design: Subject Lines
    Best Subject Lines
    Posts
    Jobs
    Survey
    Week’s
    E-newsletter
    Issue
    Digest
    Bulletin
    Edition
    Worst Subject Lines
    Confirm
    Features
    Upgrade
    Magic
    Raffle
    Rewards
    Requested
    Follow Up
    Coupon
  • 10. The List
    Growing & Managing
  • 11. Growing & Managing: Get Permission
  • 12. Growing & Managing: Keep In Touch
    Connect, Reconnect
    Watch your bounces
    Reconnect on LinkedIn, Twitter
    Start a conversation
    Re-subscribe
  • 13. Sending
    How & When
  • 14. How & When To Send: ESPs
    Pick an Email Service Provider
    Deliverability
    Reporting
    Price
    Service
  • 15. How & When To Send: Day of Week
    Source: HubSpot, Science of Email Marketing, February 2011
  • 16. How & When To Send: Day of Week
    Source: HubSpot, Science of Email Marketing, February 2011
  • 17. How & When To Send: Time of Day
    Source: HubSpot, Science of Email Marketing, February 2011
  • 18. How & When To Send: Frequency
    Source: HubSpot, Science of Email Marketing, February 2011
  • 19. Results
    Measure & Improve
  • 20. Measure & Improve: Email Metrics
  • 21. Measure & Improve: Web Metrics
  • 22. Measure & Improve: Iterative Changes
    Look and the stats
    Listen for feedback
    Experiment with topics
    Experiment with timing
    Always respect your list
  • 23. Thanks!
    Andy Crestodina | strategic director
    p: 773.353.8301
    e: andy@orbitmedia.com
    t: @orbiteers
    www.orbitmedia.com

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