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Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
Keywords: how to choose them, how to use them
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Keywords: how to choose them, how to use them

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Keyphrase research and usage: how to select keyphrases based on three criteria: search volume, competition and relevance. Other research ideas are included and tips on how best to use keyphrases on …

Keyphrase research and usage: how to select keyphrases based on three criteria: search volume, competition and relevance. Other research ideas are included and tips on how best to use keyphrases on search optimized pages.

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  • Tagging this with #bxb12 - maybe it will work to let folks know that this was an excellent presentation made at Block by Block Community News Summit 2012. Thanks, Andy.
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  • 1. Wine & WebKeyphrase ResearchAndy Crestodina@crestodina #wineweb
  • 2. There are 3 Parts to SEO
  • 3. How Search Engines WorkSource: SEOmoz, 2011 Search Engine Ranking Factors
  • 4. How Search Engines WorkSource: SEOmoz, 2011 Search Engine Ranking Factors
  • 5. SEO (over) simplifiedLinks = How trustworthy your site isOn-Page = How relevant the page isKeyphrases = What the page is relevant to
  • 6. How to choose them
  • 7. 3 Criteria for Choosing Keyphrases
  • 8. Search VolumeTextResource: Google Keyword Tool
  • 9. Search TrendingResource: Google Insights
  • 10. RegionalInterestResource: Google Insights
  • 11. CompetitionThe phrase is highly competitive if all thesites on the first page of Google…• Are famous (wikipedia, etc.)• Have a higher domain authority than you• Have title tags that begin with the keyphrase• Lots of AdWords ads Resource: Open Site Explorer
  • 12. CompetitionLook out for universal search results• Local (change tactics/choose another phrase)• Videos (opportunity?)• Images• Products• News
  • 13. RelevanceText
  • 14. Other Keyphrase Ideas• Use Google Instant• Check the competition Resource:SpyFu
  • 15. Secondary Keyphrases• Shares words with the first phrase“google authorship” and “google authorship markup”• Includes words that share semantic meaning
  • 16. How to use them
  • 17. On-Page SEO• Once at the beginning of the title <title>• Once in the first header <h1>• Four to six times in the body of the page• In links on other pages that link to the page.
  • 18. More Internal Linking
  • 19. Other Key(phrase)Reasons•Better Usability•Retro Keyphrase Design•Offline Benefits new products, services, locations Resource:Keyword Design Blackjack
  • 20. Wine & WebThank you!Andy Crestodina@orbiteers #wineweb

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