Big data is all the rage. But is it really relevant to your business? Probably not. But there is data that is relevant to virtually every business. And it's right there at your fingertips if you know where to look.
Sadly, most businesses ignore the little things that are critical to their marketing. Your Analytics are telling you exactly how to make your site more effective, but only if you know how to listen.
In this marketing presentation, you'll learn the two metrics that matter most in digital marketing: traffic and conversion rates.
- Why most marketers aren't tracking them properly (or using the data at all)
- How these two numbers impact each other
- Practical ways to increase them immediately
CMO's, marketing directors & managers, social media pros, entrepreneurs as well as anyone with a website will find this practical, non-technical presentation useful. You will leave with step-by-step instructions on how to get big results from the little data you already have.
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