links from credible sites =
much more credibility
many outgoing links =
less credibility per link
It’s good when the link text
Includes the target keyword.
but if all the links include the
target keyword, that’s bad.
Not ranking on Page One?
A. Write a guest post on a similar topic
B. Link to the page from the guest post
C. Get it posted on a site with high authority
D. Improve the page however possible!
Link, Link, Nudge, Nudge!
Sender Name = Human
“Be a person.”
- Sonia Simone
One of the business owners from Goldman
Sachs program took your advice to use her
name in her 'from' email. As a result, her
open rate went from 20% to 39%.
People also responded to the email so it
helped with customer service and client
Do this tomorrow…
1. Find a relevant topic
2. Research keyphrases, pick a phrase that
aligns with the topic
3. Write 1000 words, use on-page SEO
4. Share it through social media
5. Send it as a newsletter
…then watch your Analytics jump!